---
title: "Insect Repellent Wipes — $109K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/insect-repellent-wipes"
last_updated: "2026-08-12T11:46:10.487Z"
locale: en
meta:
description: "Amazon product research for insect repellent wipes: $109K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for insect repellent wipes: $109K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Insect Repellent Wipes — $109K/mo Amazon US Product Research"
---
# **Insect Repellent Wipes**
**Launch it**
A $1.3M/yr market growing +123.7% this quarter with returns at 0.8% — clears our launch bar.
Market size 83Growth 95Conversion 96Competition 6Returns 96Price range 66Avg price 80Brand share 18Review moat 59Quality gap 40
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+123.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.3M**
$1.3M/yr · 556K searches
**Avg price**
**Great****$17.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.96–$34.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,137.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
## **Is insect repellent wipes profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, insect repellent wipes is a $1.3M/yr Amazon United States market (556K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insect repellent wipes market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**4%**
- SC Johnson62% - CoreTex11% - Ben's8% - AVON8% - STEM4% - Repel4% - Open — no brand owns it (1 brand, 4%)
## **insect repellent wipes demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +123.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/health-household/insect-repellent-wipes/trend)
## **Top insect repellent wipes search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **insect repellent wipes**86K/yr+115.5%9.3% conv. - **bug repellent wipes**73K/yr+124.7%9.8% conv. - **mosquito repellent wipes**71K/yr+116.6%6.6% conv. - **mosquito wipes**49K/yr+167.5%8.0% conv. - **bug spray wipes**46K/yr+130.3%12.0% conv. - **bug wipes**38K/yr+170.3%9.8% conv. - **deet wipes**52K/yr+34.9%11.2% conv. - **off wipes**35K/yr+175.8%13.4% conv. - **bug wipes repellent**22K/yr+150.6%11.2% conv. - **mosquito wipes travel**7K/yr+172.4%10.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/insect-repellent-wipes/search-terms)
## **Top insect repellent wipes products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$262K40%$523K60%$785K80%$1.0M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★4,349 rev](https://www.amazon.com/dp/B0009EXM3E) [2**CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects**CoreTex**$23.77**4.7★1,134 rev](https://www.amazon.com/dp/B0051OJ9DO) [3**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★990 rev](https://www.amazon.com/dp/B07Z468H6S) [4**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**4.7★556 rev](https://www.amazon.com/dp/B072JFJYMR) [5**STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes**STEM**$4.96**4.3★447 rev](https://www.amazon.com/dp/B09GDKDZW1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wild Guard Mosquito Repellent Wipes (25 Pack) DEET Free Insect Repellent Individually Wrapped Bug Wipes for Kids and Family Travel Size for Camping Hiking and Beach 8 Hour Protection**Stock Your Home**$9.78**84 rev9mo ago](https://www.amazon.com/dp/B0FVG89K2W) [**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**404 rev1y ago](https://www.amazon.com/dp/B0DJ1RKCHS) [**STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes**STEM**$4.96**447 rev4y ago](https://www.amazon.com/dp/B09GDKDZW1) [**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**990 rev7y ago](https://www.amazon.com/dp/B07Z468H6S) [**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**556 rev9y ago](https://www.amazon.com/dp/B072JFJYMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild Guard Mosquito Repellent Wipes (25 Pack) DEET Free Insect Repellent Individually Wrapped Bug Wipes for Kids and Family Travel Size for Camping Hiking and Beach 8 Hour Protection**Stock Your Home**$9.78**4.1★**▲ 46%**](https://www.amazon.com/dp/B0FVG89K2W) [**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**4.7★**▲ 24%**](https://www.amazon.com/dp/B072JFJYMR) [**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★**▲ 14%**](https://www.amazon.com/dp/B0009EXM3E) [**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★**— 4%**](https://www.amazon.com/dp/B07Z468H6S) [**CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects**CoreTex**$23.77**4.7★**▼ 13%**](https://www.amazon.com/dp/B0051OJ9DO)
**~~View all trending →~~**
## **What reviews say buyers love and hate about insect repellent wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**20%
*“Good insect repellent”*
**Ease Of Use**18%
*“So handy”*
**Portability**12%
*“Portable”*
**Smell**7%
*“very light citronella scent”*
**Quality-Overall**7%
*“Great product”*
**Ease Of Cleaning**6%
*“Great wipes”*
**Advertised Vs Actual Product**3%
*“Does it's job”*
**Spray/Flow**3%
*“I like them better than sprays, easy to carry places and again, each wipe gives great coverage and does repel insects”*
**Strength**2%
*“Strong -- and effective”*
**Efficiency**2%
*“Was very effective”*
### **What buyers complain about **
**Pest/Insect Control**33%
*“have bites literally everywhere”*
**Value For Money**10%
*“Not an inexpensive product”*
**Moist/Dry**8%
*“less than a week after we got home the rest of the wipes had already started to dry out”*
**Functionality-Overall**6%
*“Did not work”*
**Size-Overall**4%
*“But despite being small”*
**Portability**4%
*“Don't travel without this product”*
**Strength**2%
*“formula is weak”*
**De-Grease**1%
*“But greasy”*
**Ingredients-Overall**1%
*“No ingredients shown”*
**Thickness**1%
*“Thin & Insubstantial Wipes”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Value For Money**16%
**Size-Overall**15%
**Functionality-Overall**12%
**Pest/Insect Control**6%
**Leak-Proof**5%
**Smell**4%
**Product Condition**2%
**Ingredients-Overall**2%
**Moist/Dry**1%
## **Common insect repellent wipes questions**
- **Is insect repellent wipes profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.7%. Flapen's verdict: Launch it (63/100).
- **How competitive is the insect repellent wipes niche?**
- 7 brands and 42 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in insect repellent wipes?**
- Top complaints mined from reviews: Pest/Insect Control, Value For Money, Moist/Dry. The return rate is 0.8%.
- **When does demand for insect repellent wipes peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the insect repellent wipes niche?**
- Listings span $4.96–$34.56; the average listing price is $17.06 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.
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