---
title: "Search terms — individually wrapped paper towels"
canonical_url: "https://flapen.com/research/us/health-household/individually-wrapped-paper-towels/search-terms"
last_updated: "2026-08-12T12:08:14.693Z"
locale: en
meta:
  description: "Amazon product research for individually wrapped paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for individually wrapped paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — individually wrapped paper towels"
---

# **Individually Wrapped Paper Towels**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (50,749 avg reviews) keeps it on the watch list.

Market size 24Growth 30Conversion 97Competition 57Returns 100Price range 86Avg price 95Brand share 47Review moat 0Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$34.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.43–$71.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$96K**

$96K/yr · 18K searches

**Review moat**

**Bad****50,748.61**

avg incumbent reviews — the moat a new listing must climb

## Search terms