---
title: "Individual Wipes — $109K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/individual-wipes"
last_updated: "2026-08-12T11:12:00.966Z"
locale: en
meta:
description: "Amazon product research for individual wipes: $109K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for individual wipes: $109K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Individual Wipes — $109K/mo Amazon US Product Research"
---
# **Individual Wipes**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 83Growth 41Conversion 97Competition 44Returns 99Price range 22Avg price 44Brand share 11Review moat 22Quality gap 15
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 740K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.25**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,422.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.18–$18.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is individual wipes profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, individual wipes is a $1.3M/yr Amazon United States market (740K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **individual wipes market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#464**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **145 days**
## **Competition: brands, sellers & click share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**2%**
- DUDE Wipes74% - Stall Mates9% - Yeegfey6% - goodwipes5% - Air Jungles3% - MOONIES2% - Open — no brand owns it (2 brands, 2%)
## **individual wipes demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/individual-wipes/trend)
## **Top individual wipes search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **dude wipes travel**237K/yr+13.1%18.4% conv. - **dude wipes individually wrapped**64K/yr-5.9%19.3% conv. - **individual wipes**52K/yr+27.1%3.9% conv. - **individually wrapped wipes**54K/yr+26.9%3.8% conv. - **stall mates flushable wipes**39K/yr+19.5%16.2% conv. - **travel dude wipes**33K/yr+33.8%17.8% conv. - **individual flushable wipes**33K/yr+9.2%8.0% conv. - **flushable wipes individually wrapped**32K/yr+4.1%7.2% conv. - **individually wrapped flushable wipes**33K/yr-0.5%7.0% conv. - **wipes individually wrapped**21K/yr+2.5%5.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/individual-wipes/search-terms)
## **Top individual wipes products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$131K20%$261K30%$392K40%$522K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DUDE Wipes On-The-Go Unscented Travel Wipes - 30 Count (Individually Wrapped) - Extra-Large Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.48**4.8★34,057 rev](https://www.amazon.com/dp/B008LXBZF2) [2**DUDE Wipes On-The-Go Mint Chill Travel Wipes - 30 Count (Individually Wrapped) - Extra-Large Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$8.31**4.8★34,057 rev](https://www.amazon.com/dp/B08TTMW1XT) [3**DUDE Wipes Mint Chill Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.05**4.8★265 rev](https://www.amazon.com/dp/B0GHZRDT62) [4**Stall Mates - Flushable Wipes Individually Wrapped Travel Friendly Unscented with Cucumber Vitamin-E & Aloe (30 on-the-go singles)**Stall Mates**$13.82**4.7★12,873 rev](https://www.amazon.com/dp/B00PRJT9RY) [5**DUDE Wipes Mint Chill Travel Wipes - 6 Packs of 18 (108 Count) - Extra-Large Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$13.97**4.8★2,574 rev](https://www.amazon.com/dp/B0C6B2WB9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**265 rev5mo ago](https://www.amazon.com/dp/B0GKHM5KPC) [**Air Jungles Flushable Wipes Travel Size Individually Wrapped 50 Ct On-the-Go Butt Wipe with Aloe Vera & Vitamin E Ultra Soft and Large for Adult and Kid 97% Water - XL 7 X 7 in Fresh Scent**Air Jungles**$10.21**732 rev1y ago](https://www.amazon.com/dp/B0F5LFXS3D) [**Impossibly Compact Travel Flushable Wipes - 99.5% Water and Aloe - Safe for Sensitive Skin & Hypoallergenic - Travel Essentials for Adults & Kids Unscented 8 Pack 48 Wipes**MOONIES**$9.52**2,448 rev1y ago](https://www.amazon.com/dp/B0DH3XY69T) [**goodwipes Flushable Wipes for Women - Shea-Coco Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.86**2,746 rev2y ago](https://www.amazon.com/dp/B0D2LZBW7L) [**goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.87**2,746 rev2y ago](https://www.amazon.com/dp/B0D2LZDTWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**4.8★**▲ 271%**](https://www.amazon.com/dp/B0GKHM5KPC) [**DUDE Wipes Mint Chill Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.05**4.8★**▲ 259%**](https://www.amazon.com/dp/B0GHZRDT62) [**DUDE Wipes On-The-Go Mint Chill Travel Wipes - 2 Pack 60 Count (Individually Wrapped) - Extra-Large Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$18.59**4.8★**▲ 70%**](https://www.amazon.com/dp/B0B3C75M9R) [**DUDE Wipes Unscented Travel Wipes - 1 pack (18 Count) - Extra-Large Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$2.18**4.8★**▲ 23%**](https://www.amazon.com/dp/B0BGYG9LQ3) [**Air Jungles Flushable Wipes Travel Size Individually Wrapped 50 Ct On-the-Go Butt Wipe with Aloe Vera & Vitamin E Ultra Soft and Large for Adult and Kid 97% Water - XL 7 X 7 in Fresh Scent**Air Jungles**$10.21**4.6★**▲ 16%**](https://www.amazon.com/dp/B0F5LFXS3D)
**~~View all trending →~~**
## **What reviews say buyers love and hate about individual wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“Strong Wipes and cleaned very well”*
**Ease Of Use**13%
*“Easy to use”*
**Size-Overall**11%
*“Perfect size for on the go”*
**Quality-Overall**10%
*“The wipes are good quality”*
**Smell**7%
*“fresh scent”*
**Portability**6%
*“the portability is an added bonus”*
**Soft Feel**4%
*“They are soft”*
**Value For Money**4%
*“Good Buy”*
**Cleansing**3%
*“It makes a much nicer clean”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
### **What buyers complain about **
**Size-Overall**17%
*“Small container”*
**Ease Of Cleaning**8%
*“causing a poor cleaning experience”*
**Thickness**6%
*“Material is thick”*
**Moist/Dry**5%
*“arrived dried out”*
**Value For Money**4%
*“Expensive”*
**Durability**4%
*“break apart too easily”*
**Quality-Overall**4%
*“Not as good as they used to”*
**Allergies**3%
*“I developed an allergy to something in them”*
**Smell**3%
*“There is no scent which I like for my sensitive skin”*
**Sensitivity-Overall**2%
*“Caused skin irritation to sensitive skin”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**15%
**Smell**12%
**Value For Money**12%
**Moist/Dry**4%
**Ingredients-Overall**3%
**Weight Heavy**2%
**Functionality-Overall**2%
**Product Condition**2%
**Compactness**2%
## **Common individual wipes questions**
- **Is individual wipes profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the individual wipes niche?**
- 8 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in individual wipes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.3%.
- **When does demand for individual wipes peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the individual wipes niche?**
- Listings span $2.18–$18.59; the average listing price is $11.25 (sweet spot $15–$100). The average incumbent carries 10,423 reviews — the moat a new listing must climb.
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