---
title: "Imst — $50K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/imst"
last_updated: "2026-08-12T08:48:22.768Z"
locale: en
meta:
description: "Amazon product research for imst: $50K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for imst: $50K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Imst — $50K/mo Amazon US Product Research (2026)"
---
# **Imst**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 35Conversion 79Competition 3Returns 54Price range 95Avg price 94Brand share 0Review moat 46Quality gap 72
**Price range**
**Incredible****$28.79–$52.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$604K**
$604K/yr · 159K searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,931.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is imst profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, imst is a $604K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **imst market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$590K–$708K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **170 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- The Breather80% - Tilcare12% - Breather Fit5% - BIG BREATHE4%
## **imst demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
6K4KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/imst/trend)
## **Top imst search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **the breather**44K/yr+9.7%11.9% conv. - **the breather respiratory muscle trainer**19K/yr+16.4%13.2% conv. - **breather**20K/yr+9.9%4.3% conv. - **emst 150 expiratory muscle strength trainer**14K/yr+13.6%1.1% conv. - **breather device**17K/yr-10.0%7.1% conv. - **emst150 expiratory muscle strength trainer**5K/yr+38.6%0.6% conv. - **emst 150**7K/yr+6.5%0.7% conv. - **emst**6K/yr+19.6%1.1% conv. - **the breather device**9K/yr-7.7%9.4% conv. - **emst 75**6K/yr+4.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/imst/search-terms)
## **Top imst products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$121K40%$241K60%$362K80%$483K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE BREATHER Natural Breathing Exerciser Trainer For Drug-Free Respiratory Therapy Breathe Easier with Stronger Lungs Guided Mobile Training App Included**The Breather**$50.41**4.4★9,132 rev](https://www.amazon.com/dp/B00FE8N7Y4) [2**Breathing Trainer & Lung Trainer - Ideal Breathing Exercise Device for Lungs Effective Breather Device & Lung Exerciser Device Best Breathing Device & Lung Strengthener Tilcare Respiratory Trainer**Tilcare**$28.79**4.1★349 rev](https://www.amazon.com/dp/B08RC56BZD) [3**The Breather Pink | Easy Lung Training for Better Breathing & Enhance Your Wellness | Guided Coaching App Included**The Breather**$50.49**4.5★414 rev](https://www.amazon.com/dp/B08S1NCM6W) [4**The Breather Fit - Lung Trainer for Athletes - Portable Breathing Exercise Device for Lungs - Respiratory Muscle Strengthener - Lung Exerciser Device - Breath Trainer - Coaching App Included**Breather Fit**$52.41**4.2★1,206 rev](https://www.amazon.com/dp/B07L5TPLKZ) [5**Bigbreathe IMT/PEP Breathing Exerciser | Dual Action Lung Trainer for Seniors & AdultsMucus Relief Airway Clearance Inspiratory & Expiratory Resistance Easy to Use Travel-Ready**BIG BREATHE**$48.23**4.3★166 rev](https://www.amazon.com/dp/B08PFDKWGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bigbreathe IMT/PEP Breathing Exerciser | Dual Action Lung Trainer for Seniors & AdultsMucus Relief Airway Clearance Inspiratory & Expiratory Resistance Easy to Use Travel-Ready**BIG BREATHE**$48.23**166 rev5y ago](https://www.amazon.com/dp/B08PFDKWGZ) [**The Breather Pink | Easy Lung Training for Better Breathing & Enhance Your Wellness | Guided Coaching App Included**The Breather**$50.49**414 rev5y ago](https://www.amazon.com/dp/B08S1NCM6W) [**Breathing Trainer & Lung Trainer - Ideal Breathing Exercise Device for Lungs Effective Breather Device & Lung Exerciser Device Best Breathing Device & Lung Strengthener Tilcare Respiratory Trainer**Tilcare**$28.79**349 rev5y ago](https://www.amazon.com/dp/B08RC56BZD) [**The Breather Voice | Respiratory Breath & Lung Trainer | Strengthen Your Breath Control & Elevate Your Singing Performance**The Breather**$52.86**321 rev5y ago](https://www.amazon.com/dp/B08GPFK1RY) [**The Breather Fit - Lung Trainer for Athletes - Portable Breathing Exercise Device for Lungs - Respiratory Muscle Strengthener - Lung Exerciser Device - Breath Trainer - Coaching App Included**Breather Fit**$52.41**1,206 rev7y ago](https://www.amazon.com/dp/B07L5TPLKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Breathing Trainer & Lung Trainer - Ideal Breathing Exercise Device for Lungs Effective Breather Device & Lung Exerciser Device Best Breathing Device & Lung Strengthener Tilcare Respiratory Trainer**Tilcare**$28.79**4.1★**▲ 25%**](https://www.amazon.com/dp/B08RC56BZD) [**The Breather Voice | Respiratory Breath & Lung Trainer | Strengthen Your Breath Control & Elevate Your Singing Performance**The Breather**$52.86**4.4★**▲ 18%**](https://www.amazon.com/dp/B08GPFK1RY) [**Bigbreathe IMT/PEP Breathing Exerciser | Dual Action Lung Trainer for Seniors & AdultsMucus Relief Airway Clearance Inspiratory & Expiratory Resistance Easy to Use Travel-Ready**BIG BREATHE**$48.23**4.3★**— 7%**](https://www.amazon.com/dp/B08PFDKWGZ) [**THE BREATHER Natural Breathing Exerciser Trainer For Drug-Free Respiratory Therapy Breathe Easier with Stronger Lungs Guided Mobile Training App Included**The Breather**$50.41**4.4★**— 2%**](https://www.amazon.com/dp/B00FE8N7Y4) [**The Breather Pink | Easy Lung Training for Better Breathing & Enhance Your Wellness | Guided Coaching App Included**The Breather**$50.49**4.5★**— 2%**](https://www.amazon.com/dp/B08S1NCM6W)
**~~View all trending →~~**
## **What reviews say buyers love and hate about imst**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**39%
*“It does help breathing”*
**Quality-Overall**11%
*“Great build quality”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**4%
*“Good price”*
**Efficiency**3%
*“Works well”*
**Instructions/User Manual/Troubleshooting**3%
**Adjustability/Rotatability/Reclining**3%
*“Adjustable level of resistance is helpful”*
**Size-Overall**3%
*“Got the breather fit”*
**Heart Health**1%
*“Improves respiratory health”*
### **What buyers complain about **
**Breathability**13%
*“my breathing isn't good”*
**Software/Application**11%
*“Also very disappointed by the app as others have mentioned”*
**Instructions/User Manual/Troubleshooting**9%
*“There were no instructions”*
**Durability**7%
*“Broke”*
**Quality-Overall**7%
*“Garbage”*
**Ease Of Use**6%
*“It is very complicated and not helpful”*
**Value For Money**5%
*“it is more expensive”*
**Strength**5%
*“Needs better resistance”*
**Product Condition**4%
*“Used product”*
**Advertised Vs Actual Product**3%
*“The product description or photos state that that the app used with this is available on both Iphone and Android. This is false”*
### **Top return reasons **
**Breathability**30%
**Functionality-Overall**18%
**Product Condition**10%
**Advertised Vs Actual Product**9%
**Value For Money**4%
**Comfort-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
**Strength**2%
**Ease Of Use**2%
**Software/Application**2%
## **Common imst questions**
- **Is imst profitable to sell on Amazon United States?**
- The niche generates $604K/yr across 6 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the imst niche?**
- 4 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in imst?**
- Top complaints mined from reviews: Breathability, Software/Application, Instructions/User Manual/Troubleshooting. The return rate is 2.8%.
- **When does demand for imst peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the imst niche?**
- Listings span $28.79–$52.86; the average listing price is $47.20 (sweet spot $15–$100). The average incumbent carries 1,931 reviews — the moat a new listing must climb.
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