---
title: "Imodium — $464K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/imodium"
last_updated: "2026-08-12T08:48:23.404Z"
locale: en
meta:
description: "Amazon product research for imodium: $464K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for imodium: $464K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Imodium — $464K/mo Amazon US Product Research (2026)"
---
# **Imodium**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 98Growth 24Conversion 100Competition 5Returns 100Price range 0Avg price 31Brand share 0Review moat 20Quality gap 14
**Conversion**
**Incredible****25.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$5.6M**
$5.6M/yr · 2.3M searches
**Avg price**
**Okay****$9.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,488**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.58–$13.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is imodium profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, imodium is a $5.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **imodium market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **600K–800K**
- avg 80,000–100,000/product
- **Revenue / yr**
- **$5.8M–$7.8M**
- units × avg price
- **Conversion rate**
- **25.3%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **152 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Imodium61% - Amazon Basic Care39%
## **imodium demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
70K50KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/imodium/trend)
## **Top imodium search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **imodium**1.1M/yr+7.1%25.9% conv. - **imodium caplets in a bottle 250**377K/yr-1.3%17.1% conv. - **immodium**215K/yr+17.9%27.7% conv. - **imodium tablets**249K/yr-34.7%23.0% conv. - **imodium ad**72K/yr-9.1%18.9% conv. - **immodine 200 pills bottle**63K/yr-36.9%22.3% conv. - **imodium ad diarrhea**53K/yr-5.4%24.9% conv. - **imodium caplets in a bottle**35K/yr+6.7%9.5% conv. - **immodine**24K/yr+56.0%20.6% conv. - **imodium a-d**16K/yr+39.2%9.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/imodium/search-terms)
## **Top imodium products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$557K20%$1.1M30%$1.7M40%$2.2M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)**Amazon Basic Care**$3.58**4.7★23,540 rev](https://www.amazon.com/dp/B082DQG6CZ) [2**Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count**Imodium**$10.84**4.8★20,963 rev](https://www.amazon.com/dp/B01ASIAW4W) [3**Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct**Imodium**$13.56**4.8★16,653 rev](https://www.amazon.com/dp/B084K8F821) [4**Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct**Imodium**$13.05**4.8★16,431 rev](https://www.amazon.com/dp/B01HI7W5GO) [5**Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count**Amazon Basic Care**$7.57**4.7★6,748 rev](https://www.amazon.com/dp/B0859YXK15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count**Amazon Basic Care**$7.57**6,748 rev2y ago](https://www.amazon.com/dp/B0859YXK15) [**Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)**Amazon Basic Care**$3.58**23,540 rev6y ago](https://www.amazon.com/dp/B082DQG6CZ) [**Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct**Imodium**$13.56**16,653 rev6y ago](https://www.amazon.com/dp/B084K8F821) [**Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct**Imodium**$13.05**16,431 rev10y ago](https://www.amazon.com/dp/B01HI7W5GO) [**Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count**Imodium**$10.84**20,963 rev10y ago](https://www.amazon.com/dp/B01ASIAW4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct**Imodium**$13.56**4.8★**▲ 56%**](https://www.amazon.com/dp/B084K8F821) [**Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count**Imodium**$10.84**4.8★**▲ 18%**](https://www.amazon.com/dp/B01ASIAW4W) [**Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea Mint Flavor 8 fl. oz**Imodium**$8.89**4.8★**— 0%**](https://www.amazon.com/dp/B001ETSZ62) [**Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)**Amazon Basic Care**$3.58**4.7★**— 1%**](https://www.amazon.com/dp/B082DQG6CZ) [**Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct**Imodium**$13.05**4.8★**▼ 22%**](https://www.amazon.com/dp/B01HI7W5GO)
**~~View all trending →~~**
## **What reviews say buyers love and hate about imodium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**19%
*“Effective”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Value For Money**14%
*“not expensive”*
**Quality-Overall**10%
*“As good as the brand name”*
**Ease Of Use**5%
*“Easier to open”*
**Acid Regulator/Stomach Ache Relief**5%
*“Just a couple helps settle the stomach”*
**Magnesium**4%
*“Imodium works very well”*
**Regulates Digestion**3%
*“Anti diarrhea”*
**Dosage**2%
*“Dosage and Effectiveness”*
**Ease Of Chewing/Swallowing**2%
*“The tablets themselves work well enough for me, and are small and easily swallowed,”*
### **What buyers complain about **
**Ease Of Use**24%
*“Hard to open”*
**Functionality-Overall**11%
*“Product not uszble”*
**Taste-Overall**5%
*“Tastes Awful”*
**Dosage**5%
*“Thats terrible that I had to take that many”*
**Value For Money**5%
*“Over priced”*
**Side Effects**4%
*“BUT it may react with other medications taken in the same time period in a negative way”*
**Ingredients-Overall**3%
*“Cheap alternative to immodium and same ingredients”*
**Acid Regulator/Stomach Ache Relief**2%
*“You know a bad case of an upset stomach”*
**Quality-Overall**2%
*“Cheaper”*
**Durability**2%
*“And break in two”*
## **Common imodium questions**
- **Is imodium profitable to sell on Amazon United States?**
- The niche generates $5.6M/yr across 7 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the imodium niche?**
- 2 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in imodium?**
- Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for imodium peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the imodium niche?**
- Listings span $3.58–$13.56; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 13,488 reviews — the moat a new listing must climb.
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