---
title: "Immune Support Gummies — $150K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/immune-support-gummies"
last_updated: "2026-08-12T10:22:56.342Z"
locale: en
meta:
description: "Amazon product research for immune support gummies: $150K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for immune support gummies: $150K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Immune Support Gummies — $150K/mo Amazon US Product Research"
---
# **Immune Support Gummies**
**Worth a look**
Shows low returns (0.0%), but soft demand (-33.3% this quarter) keeps it on the watch list.
Market size 92Growth 8Conversion 94Competition 35Returns 100Price range 73Avg price 82Brand share 9Review moat 20Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.8M**
$1.8M/yr · 868K searches
**Avg price**
**Great****$17.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.90–$33.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,200.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-33.3%**
90-day search growth — must beat 0% to launch
## **Is immune support gummies profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, immune support gummies is a $1.8M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **immune support gummies market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **145 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**620**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**2%**
- Airborne66% - Emergen-C12% - OLLY10% - Nature's Way6% - Amazon Basics3% - Grüns2% - Open — no brand owns it (1 brand, 2%)
## **immune support gummies demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/immune-support-gummies/trend)
## **Top immune support gummies search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **airborne gummies**298K/yr-48.6%17.1% conv. - **airborne immune support gummies**97K/yr-41.5%17.6% conv. - **immunity gummies**105K/yr-24.1%7.6% conv. - **immune support gummies**112K/yr-34.4%5.7% conv. - **emergen c gummies**55K/yr-13.0%13.8% conv. - **immune gummies**35K/yr-18.6%4.9% conv. - **airborne gummies for adults**34K/yr-33.7%10.4% conv. - **olly immunity gummies**25K/yr-23.7%18.8% conv. - **airborne elderberry gummies**21K/yr-30.9%13.0% conv. - **immune gummies for adults**13K/yr-12.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/immune-support-gummies/search-terms)
## **Top immune support gummies products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$180K20%$361K30%$541K40%$722K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies) Assorted Fruit Flavor**Airborne**$30.58**4.6★10,971 rev](https://www.amazon.com/dp/B08G9JLJ1Y) [2**Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor**Airborne**$9.67**4.7★16,015 rev](https://www.amazon.com/dp/B08VK4ZF87) [3**Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins C & E - 42 Gummies Zesty Orange Flavor (2 Pack)**Airborne**$27.02**4.7★9,857 rev](https://www.amazon.com/dp/B01LYXHMSW) [4**OLLY Active Immunity Gummy Immune Support Supplement * Elderberry Zinc Vitamin C Berry Flavored 15 Day Supply - 45 Count**OLLY**$12.80**4.6★2,464 rev](https://www.amazon.com/dp/B086T5YLKL) [5**Airborne Immune Essentials Gummies Orchard Fruit 132ct | 400mg Vitamin C + Vitamins A D E Zinc & B Vitamins | Daily Immune Support Gummies | Gluten Free No Artificial Flavors**Airborne**$19.64**4.6★141 rev](https://www.amazon.com/dp/B0DN12WPTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Immune Plus Elderberry Gummy 60 Count**Amazon Basics**$7.90**56 rev7mo ago](https://www.amazon.com/dp/B0F5W72SK8) [**Grns Immun Immunity Gummies with Vitamin C Zinc MCT Oil & Turmeric - Daily Immune Support Supplement for Adults - Sour Pineapple Flavor (10 Count)**Grüns**$33.96**38 rev11mo ago](https://www.amazon.com/dp/B0FJD4FVM2) [**Airborne Immune Essentials Gummies Orchard Fruit 132ct | 400mg Vitamin C + Vitamins A D E Zinc & B Vitamins | Daily Immune Support Gummies | Gluten Free No Artificial Flavors**Airborne**$19.64**141 rev1y ago](https://www.amazon.com/dp/B0DN12WPTW) [**Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor**Airborne**$9.67**16,015 rev5y ago](https://www.amazon.com/dp/B08VK4ZF87) [**Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies) Assorted Fruit Flavor**Airborne**$30.58**10,971 rev5y ago](https://www.amazon.com/dp/B08G9JLJ1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grns Immun Immunity Gummies with Vitamin C Zinc MCT Oil & Turmeric - Daily Immune Support Supplement for Adults - Sour Pineapple Flavor (10 Count)**Grüns**$33.96**4.1★**▲ 537%**](https://www.amazon.com/dp/B0FJD4FVM2) [**Amazon Basics Immune Plus Elderberry Gummy 60 Count**Amazon Basics**$7.90**4.7★**▲ 472%**](https://www.amazon.com/dp/B0F5W72SK8) [**Airborne Immune Essentials Gummies Orchard Fruit 132ct | 400mg Vitamin C + Vitamins A D E Zinc & B Vitamins | Daily Immune Support Gummies | Gluten Free No Artificial Flavors**Airborne**$19.64**4.6★**▲ 133%**](https://www.amazon.com/dp/B0DN12WPTW) [**Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins C & E - 42 Gummies Zesty Orange Flavor (2 Pack)**Airborne**$27.02**4.7★**▲ 49%**](https://www.amazon.com/dp/B01LYXHMSW) [**MARYRUTHS Sugar Free Immunity Gummies | Powerful Blend | Elderberry Vitamin C & Zinc | Vitamin D3 & Echinacea | Immune Support Supplement | Gummies for Kids & Adults | Vegan | Non GMO | 90ct**MARYRUTH'S**$17.74**4.5★**▲ 42%**](https://www.amazon.com/dp/B084JPKPDD)
**~~View all trending →~~**
## **What reviews say buyers love and hate about immune support gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“These gummies really taste good”*
**Immunity Booster**11%
*“Great For Your Immune System”*
**Vitamin**8%
*“Best tasting Gummies Vitamins Ever”*
**Quality-Overall**8%
*“Quality product at a very fair price”*
**Cold Relief**6%
*“Helpful with colds”*
**Value For Money**5%
*“Excellent price”*
**Flavor**5%
*“The flavor is rich”*
**Ease Of Chewing/Swallowing**4%
*“Easy to swallow”*
**Nutritional Content**2%
*“enjoyable way to include probiotics in their routine”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“are super sticky”*
**Taste-Overall**10%
*“These taste rancid and spoiled”*
**Vitamin**7%
*“Lately it has gotten more difficult for me to swallow harder vitamins”*
**Ease Of Use**5%
*“Could not open”*
**Quality-Overall**5%
*“Garbage”*
**Sweetness**4%
*“Too much sugar”*
**Moist/Dry**4%
*“seemed dried out”*
**Value For Money**3%
*“A bit more expensive than the others”*
**Stale/Rotten/Spoiled**3%
*“it tasted spoiled or curdled”*
**Texture/Consistency-Overall**2%
*“Texture is terrible making it hard”*
### **Top return reasons **
**Vitamin**30%
**Value For Money**30%
**Taste-Overall**20%
**Salt Content**10%
**Functionality-Overall**10%
## **Common immune support gummies questions**
- **Is immune support gummies profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the immune support gummies niche?**
- 7 brands and 620 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in immune support gummies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Taste-Overall, Vitamin. The return rate is 0.0%.
- **When does demand for immune support gummies peak?**
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the immune support gummies niche?**
- Listings span $7.90–$33.96; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 13,200 reviews — the moat a new listing must climb.
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