---
title: "Products — ice pack - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ice-pack/products"
last_updated: "2026-07-21T09:49:56.929Z"
locale: en
meta:
  description: "ice pack clears our launch bar: a $10.3M/yr market growing +33.2% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:description": "ice pack clears our launch bar: a $10.3M/yr market growing +33.2% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:title": "Products — ice pack - Flapen"
---

# **ice pack**

**Launch it**

A $10.3M/yr market growing +33.2% this quarter with returns at 1.3% — clears our launch bar.

Market size 100Growth 58Conversion 81Competition 84Returns 89Price range 82Avg price 78Brand share 93Review moat 18Quality gap 35

**Market size**

**Incredible****$10.3M**

$10.3M/yr · 7.5M searches

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$6.57–$59.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.35**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+33.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,674.89**

avg incumbent reviews — the moat a new listing must climb