---
title: "Ibuprofen Pm — $170K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/ibuprofen-pm"
last_updated: "2026-08-12T10:22:18.973Z"
locale: en
meta:
description: "Amazon product research for ibuprofen pm: $170K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ibuprofen pm: $170K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ibuprofen Pm — $170K/mo Amazon US Product Research (2026)"
---
# **Ibuprofen Pm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 24Conversion 100Competition 17Returns 100Price range 40Avg price 62Brand share 0Review moat 25Quality gap 15
**Conversion**
**Incredible****22.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 675K searches
**Avg price**
**Good****$13.46**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.36–$21.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,820**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is ibuprofen pm profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ibuprofen pm is a $2.0M/yr Amazon United States market (675K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ibuprofen pm market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$2.0M–$2.7M**
- units × avg price
- **Conversion rate**
- **22.5%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Advil62% - Amazon Basic Care32% - HealthA2Z3% - A+Health3% - Open — no brand owns it (0%)
## **ibuprofen pm demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/health-household/ibuprofen-pm/trend)
## **Top ibuprofen pm search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **advil pm**380K/yr-2.0%27.3% conv. - **ibuprofen pm**129K/yr-1.0%21.2% conv. - **advil pm extra strength sleep aid**28K/yr-0.1%24.9% conv. - **pm medicine**14K/yr+2.0%1.4% conv. - **advil pm 200 count**9K/yr+36.7%16.7% conv. - **ibuprofen pm 500mg nighttime sleep aid**8K/yr+69.8%17.5% conv. - **ibuprofen pm liquid gels**7K/yr-15.0%17.5% conv. - **pm sleep aid**10K/yr-31.2%5.3% conv. - **advil pm 80 count**3K/yr+0.2%30.1% conv. - **advil pm caplets**4K/yr+35.1%18.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/ibuprofen-pm/search-terms)
## **Top ibuprofen pm products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$204K20%$409K30%$613K40%$817K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4.8★4,368 rev](https://www.amazon.com/dp/B087D2TGXL) [2**Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets**Advil**$16.55**4.8★10,393 rev](https://www.amazon.com/dp/B0028AD6YW) [3**Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets**Advil**$18.34**4.8★2,454 rev](https://www.amazon.com/dp/B0CKFK5VV5) [4**Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College**Advil**$8.44**4.7★1,823 rev](https://www.amazon.com/dp/B00NL4MMYE) [5**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**4.7★1,635 rev](https://www.amazon.com/dp/B0DPM9BGJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**1,635 rev1y ago](https://www.amazon.com/dp/B0DPM9BGJ4) [**Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets**Advil**$18.34**2,454 rev2y ago](https://www.amazon.com/dp/B0CKFK5VV5) [**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count**Amazon Basic Care**$4.36**4,368 rev2y ago](https://www.amazon.com/dp/B096XXQM96) [**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4,368 rev5y ago](https://www.amazon.com/dp/B087D2TGXL) [**Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count**Advil**$21.97**6,473 rev6y ago](https://www.amazon.com/dp/B085GDF897)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets**Advil**$16.55**4.8★**▲ 58%**](https://www.amazon.com/dp/B0028AD6YW) [**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count**Amazon Basic Care**$4.36**4.8★**▲ 33%**](https://www.amazon.com/dp/B096XXQM96) [**Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 80 Liquid Filled Capsules - Back to College**Advil**$16.01**4.8★**▲ 18%**](https://www.amazon.com/dp/B00OFUSQ0W) [**Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count**Advil**$21.97**4.8★**▲ 17%**](https://www.amazon.com/dp/B085GDF897) [**Amazon Basic Care Acetaminophen PM Pain Reliever Plus Nighttime Sleep Aid Caplet 100 Count**Amazon Basic Care**$5.87**4.8★**— 5%**](https://www.amazon.com/dp/B074F2GP2F)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ibuprofen pm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**31%
*“Helps me sleep”*
**Value For Money**18%
*“affordable”*
**Quality-Overall**15%
*“Totally satisfying product”*
**Efficiency**11%
*“Effective”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Dosage**2%
*“Amazon brand just as effective as Tylenol & less expensive”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
**Ease Of Use**1%
*“So easy to use, just take a couple before bed and wake up feeling pain free and rested”*
**Strength**1%
*“The strength is quite strong”*
**Freshness**1%
*“fresh”*
### **What buyers complain about **
**Sleep Quality**28%
*“does not help with sleep”*
**Functionality-Overall**14%
*“I could not function”*
**Pain Relief-Overall**7%
*“neck pain after finally being diagnosed with Ankylosis Spondylitis”*
**Advertised Vs Actual Product**7%
*“Misleading”*
**Size-Overall**4%
*“Big bottle”*
**Dosage**4%
*“Good value, however the Advil Night is just a small 1 dose package”*
**Quality-Overall**3%
*“Cheap”*
**Ease Of Use**2%
*“To hard to come out of bottle”*
**Ingredients-Overall**2%
*“Unnecessary ingredients”*
**Vegan/Organic**2%
*“as it contains gelatine not good for vegans”*
## **Common ibuprofen pm questions**
- **Is ibuprofen pm profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ibuprofen pm niche?**
- 4 brands and 68 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ibuprofen pm?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for ibuprofen pm peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the ibuprofen pm niche?**
- Listings span $4.36–$21.97; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 4,820 reviews — the moat a new listing must climb.
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