---
title: "Hydrocortisone Ointment — $32K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/hydrocortisone-ointment"
last_updated: "2026-08-12T13:23:18.882Z"
locale: en
meta:
description: "Amazon product research for hydrocortisone ointment: $32K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hydrocortisone ointment: $32K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hydrocortisone Ointment — $32K/mo Amazon US Product Research"
---
# **Hydrocortisone Ointment**
**Skip it**
Prices mostly outside the sweet spot ($3.73–$15.18) — this niche doesn't clear our bar today.
Market size 55Growth 22Conversion 100Competition 23Returns 100Price range 2Avg price 23Brand share 26Review moat 23Quality gap 22
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$381K**
$381K/yr · 242K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,596.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.12**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$3.73–$15.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is hydrocortisone ointment profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hydrocortisone ointment is a $381K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hydrocortisone ointment market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$406K–$487K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**66**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- Cortizone 1032% - AVEDANA28% - Amazon Basic Care13% - Globe9% - Aquaphor9% - Trifecta Pharmaceuticals USA6% - Open — no brand owns it (1 brand, 4%)
## **hydrocortisone ointment demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/hydrocortisone-ointment/trend)
## **Top hydrocortisone ointment search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hydrocortisone ointment**143K/yr-6.0%18.0% conv. - **cortisone ointment**31K/yr-2.5%18.6% conv. - **cortizone 10 ointment**15K/yr-29.3%14.9% conv. - **hydrocortisone ointment 1 percent**6K/yr+73.7%17.3% conv. - **hydrocortisone gel**7K/yr+15.6%7.1% conv. - **hydrocortisone 1% ointment**6K/yr-8.3%15.2% conv. - **1% hydrocortisone ointment**6K/yr-5.1%17.4% conv. - **anti itch ointment**6K/yr+31.3%8.2% conv. - **hydrocortisone ointment maximum strength**6K/yr-41.6%19.0% conv. - **steroid ointment**4K/yr+13.6%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/hydrocortisone-ointment/search-terms)
## **Top hydrocortisone ointment products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$76K30%$114K40%$152K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVEDANA Hydrocortisone Ointment 1% USP Maximum Strength - 1oz Anti Itch Ointment for Fast Relief - Soothing and Calming Waterproof Formula with Aloe Vera**AVEDANA**$7.09**4.7★1,529 rev](https://www.amazon.com/dp/B08P28W3SX) [2**Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.78**4.7★12,493 rev](https://www.amazon.com/dp/B0BJMDMDCX) [3**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.95**4.6★19,125 rev](https://www.amazon.com/dp/B07J3GCHXQ) [4**Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe**$8.01**4.4★273 rev](https://www.amazon.com/dp/B0CLYLNWT4) [5**(3 Pack) Globe Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Trifecta Pharmaceuticals USA**$8.04**4.6★2,586 rev](https://www.amazon.com/dp/B07YN6C53N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.66**8,026 rev2y ago](https://www.amazon.com/dp/B0CMVYX6VN) [**Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe**$8.01**273 rev2y ago](https://www.amazon.com/dp/B0CLYLNWT4) [**Cortizone-10 Water Resistant Anti-Itch Ointment 1 Ounce**Cortizone 10**$3.73**331 rev3y ago](https://www.amazon.com/dp/B0C8VGDNHX) [**Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.78**12,493 rev3y ago](https://www.amazon.com/dp/B0BJMDMDCX) [**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.40**11,444 rev3y ago](https://www.amazon.com/dp/B0BJMQBSKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz**Cortizone 10**$8.40**4.7★**▲ 78%**](https://www.amazon.com/dp/B0BJMQBSKJ) [**Aquaphor Childrens Itch Relief Ointment 1% Hydrocortisone Anti Itch Ointment for Skin Irritation Insect Bites Psoriasis Skin Rashes Eczema & Poison Ivy Fragrance Free 1 Oz Tube Pack of 2**Aquaphor**$15.18**4.8★**▲ 47%**](https://www.amazon.com/dp/B09RY5NKKN) [**Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe**$8.01**4.4★**▲ 35%**](https://www.amazon.com/dp/B0CLYLNWT4) [**Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)**Amazon Basic Care**$3.95**4.6★**▲ 26%**](https://www.amazon.com/dp/B07J3GCHXQ) [**Globe Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz | Anti-Itch Topical Ointment for Redness Swelling Itching Rash Dermatitis Bug/Mosquito Bites Eczema Hemorrhoids & More**Globe Pharmacy**$4.49**4.6★**▲ 20%**](https://www.amazon.com/dp/B013RN6OPQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hydrocortisone ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**14%
*“Great for allergies”*
**Itch Relief**13%
*“Helps Itching”*
**Quality-Overall**11%
*“Just as good as name brand”*
**Efficiency**11%
*“Works perfectly”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**8%
*“AS advertised”*
**Skin Health**4%
*“Works great on skin”*
**Moist/Dry**2%
*“I also like that it includes moisturizers”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Allergies**34%
*“I have a couple dry itchy spots”*
**Functionality-Overall**8%
*“It works poorly”*
**Product Condition**5%
*“used and returned by someone else”*
**Itch Relief**4%
*“It doesn't fully take away the itch”*
**Smell**3%
*“The cream does not have a strong scent”*
**Quality-Overall**3%
*“Cheap”*
**De-Grease**2%
*“Super greasy”*
**Ingredients-Overall**2%
*“Had what it looked like a fungus”*
**Pest/Insect Control**2%
*“Doesn't help much with mosquito bites”*
**Value For Money**2%
*“Total waste of money”*
### **Top return reasons **
**Product Condition**43%
**Defective Material/Parts**14%
**Ease Of Use**14%
**Certifications**14%
**Leak-Proof**7%
**Water Resistance**7%
## **Common hydrocortisone ointment questions**
- **Is hydrocortisone ointment profitable to sell on Amazon United States?**
- The niche generates $381K/yr across 13 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hydrocortisone ointment niche?**
- 7 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in hydrocortisone ointment?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Product Condition. The return rate is 0.1%.
- **When does demand for hydrocortisone ointment peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hydrocortisone ointment niche?**
- Listings span $3.73–$15.18; the average listing price is $8.12 (sweet spot $15–$100). The average incumbent carries 8,596 reviews — the moat a new listing must climb.
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