---
title: "Huma — $631K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/huma"
last_updated: "2026-08-12T08:48:44.090Z"
locale: en
meta:
description: "Amazon product research for huma: $631K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for huma: $631K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Huma — $631K/mo Amazon US Product Research (2026)"
---
# **Huma**
**Worth a look**
Shows a $7.6M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 100Growth 23Conversion 57Competition 46Returns 100Price range 94Avg price 95Brand share 4Review moat 47Quality gap 24
**Market size**
**Incredible****$7.6M**
$7.6M/yr · 5.2M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.45–$58.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,811.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
## **Is huma profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, huma is a $7.6M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **huma market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$6.1M–$7.6M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **153 days**
## **Competition: brands, sellers & click share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**299**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**0%**
- GU Energy54% - Honey Stinger25% - HÜMA CHIA ENERGY GEL10% - BARE PERFORMANCE NUTRITION8% - Precision Hydration2% - HNY+1%
## **huma demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -4.9% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/huma/trend)
## **Top huma search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **running gels**598K/yr-18.7%5.5% conv. - **energy gel**351K/yr-1.4%4.6% conv. - **gu energy gel**298K/yr-0.4%8.5% conv. - **huma**259K/yr-14.9%1.3% conv. - **running gel**142K/yr-6.5%5.0% conv. - **gu gel**139K/yr-10.7%7.1% conv. - **honey stinger gel**126K/yr-16.8%9.9% conv. - **energy gels**113K/yr+10.9%4.4% conv. - **gels for runners**90K/yr-2.4%5.7% conv. - **gu gels**98K/yr-10.2%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/huma/search-terms)
## **Top huma products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$378K10%$757K15%$1.1M20%$1.5M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count**GU Energy**$32.70**4.6★1,285 rev](https://www.amazon.com/dp/B08HTSM5LR) [2**Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**Honey Stinger**$17.32**4.6★2,392 rev](https://www.amazon.com/dp/B08BKSBMV6) [3**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry**GU Energy**$15.84**4.6★3,314 rev](https://www.amazon.com/dp/B0009W6X3W) [4**Huma Chia Energy Gel Variety 12 Gels**HÜMA CHIA ENERGY GEL**$29.91**4.6★3,013 rev](https://www.amazon.com/dp/B00LXK8Y0E) [5**GU Energy Original Energy Gels Assorted Flavors Pouch 24 Count**GU Energy**$46.88**4.7★7,438 rev](https://www.amazon.com/dp/B00CQ7QDQA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack**BARE PERFORMANCE NUTRITION**$38.51**95 rev9mo ago](https://www.amazon.com/dp/B0FJTKPPTV) [**HNY+ Organic Honey Energy Gel with Electrolytes Caffeine Free 12ct**HNY+**$35.31**110 rev1y ago](https://www.amazon.com/dp/B0FFPC3GHJ) [**Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**Honey Stinger**$16.31**1,233 rev1y ago](https://www.amazon.com/dp/B0DHLS5T5R) [**Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**Honey Stinger**$17.43**743 rev1y ago](https://www.amazon.com/dp/B0DHLT7GV7) [**Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)**Precision Hydration**$45.84**431 rev1y ago](https://www.amazon.com/dp/B09HKYRT9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HNY+ Organic Honey Energy Gel with Electrolytes Caffeine Free 12ct**HNY+**$35.31**4.6★**▲ 196%**](https://www.amazon.com/dp/B0FFPC3GHJ) [**BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack**BARE PERFORMANCE NUTRITION**$38.51**4.6★**▲ 104%**](https://www.amazon.com/dp/B0FJTKPPTV) [**GU Energy Original Sports Nutrition Energy Gel Vegan and Dairy-Free On-the-Go Energy for Any Workout Strawberry Banana 8-Count**GU Energy**$15.81**4.6★**▲ 85%**](https://www.amazon.com/dp/B00076SYO6) [**Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**Honey Stinger**$17.43**4.5★**▲ 77%**](https://www.amazon.com/dp/B0DHLT7GV7) [**GU Energy Original Sports Nutrition Energy Gel Chocolate Outrage 24 Count Box**GU Energy**$36.50**4.8★**▲ 76%**](https://www.amazon.com/dp/B000CSCRHY)
**~~View all trending →~~**
## **What reviews say buyers love and hate about huma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Absolutely delicious”*
**Energy Level**13%
*“Boost of energy”*
**Flavor**12%
*“Very neutral flavor”*
**Quality-Overall**9%
*“Great variety best value”*
**Ease Of Use**4%
*“Ease Of Use”*
**Advertised Vs Actual Product**3%
*“works better than advertised”*
**Acid Regulator/Stomach Ache Relief**3%
*“Does well on my stomach too”*
**Texture/Consistency-Overall**3%
*“have a great texture”*
**Efficiency**2%
*“they are effective”*
**Ease Of Chewing/Swallowing**2%
*“they were easy to eat”*
### **What buyers complain about **
**Taste-Overall**18%
*“Disgusting taste”*
**Value For Money**10%
*“Not worth it”*
**Thickness**5%
*“Not what I was expecting a little to thick”*
**Flavor**5%
*“No good, very bad flavor”*
**Sweetness**4%
*“A little too sweet”*
**Texture/Consistency-Overall**3%
*“Bad texture”*
**Acid Regulator/Stomach Ache Relief**2%
*“It made my stomach hurt”*
**Size-Overall**2%
*“Too big a package for little substance”*
**Ingredients-Overall**2%
*“However, beware they changed the ingredients”*
**Nutritional Content**2%
*“that's less important when you're in serious need of calories”*
### **Top return reasons **
**Value For Money**33%
**Regulates Digestion**17%
**Sweetness**17%
**Leak-Proof**17%
**Stale/Rotten/Spoiled**17%
## **Common huma questions**
- **Is huma profitable to sell on Amazon United States?**
- The niche generates $7.6M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the huma niche?**
- 6 brands and 299 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in huma?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Thickness. The return rate is 0.0%.
- **When does demand for huma peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the huma niche?**
- Listings span $14.45–$58.99; the average listing price is $30.36 (sweet spot $15–$100). The average incumbent carries 1,812 reviews — the moat a new listing must climb.
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