---
title: "Hum Toothbrush — $73K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/hum-toothbrush"
last_updated: "2026-08-12T08:48:32.796Z"
locale: en
meta:
description: "Amazon product research for hum toothbrush: $73K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hum toothbrush: $73K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hum Toothbrush — $73K/mo Amazon US Product Research (2026)"
---
# **Hum Toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 29Conversion 78Competition 7Returns 84Price range 84Avg price 95Brand share 0Review moat 22Quality gap 28
**Avg price**
**Incredible****$27.71**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.58–$50.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$874K**
$874K/yr · 407K searches
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,513.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is hum toothbrush profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hum toothbrush is a $874K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hum toothbrush market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **145 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Philips Sonicare96% - 7AM2M4%
## **hum toothbrush demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/hum-toothbrush/trend)
## **Top hum toothbrush search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kids sonicare toothbrush**95K/yr+6.3%7.8% conv. - **sonicare kids toothbrush**57K/yr+7.0%8.6% conv. - **sonicare kids**48K/yr+6.4%8.3% conv. - **philips sonicare toothbrush kids**30K/yr-7.5%6.7% conv. - **sonicare toothbrush kids**26K/yr-4.7%5.9% conv. - **philips sonicare for kids**18K/yr+16.6%5.4% conv. - **philips sonicare kids**22K/yr+6.7%5.2% conv. - **kids sonicare**17K/yr+16.3%6.8% conv. - **philips sonicare kids toothbrush**13K/yr+5.3%8.2% conv. - **sonicare for kids**11K/yr+19.9%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/hum-toothbrush/search-terms)
## **Top hum toothbrush products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$87K20%$175K30%$262K40%$350K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Turquoise HX6321/02**Philips Sonicare**$32.52**4.7★15,804 rev](https://www.amazon.com/dp/B00YAR7ZL6) [2**Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601**Philips Sonicare**$26.75**4.4★1,337 rev](https://www.amazon.com/dp/B0BN2DK5YX) [3**Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Pink HX6351/41**Philips Sonicare**$32.52**4.7★8,059 rev](https://www.amazon.com/dp/B07W3T1G7C) [4**7AM2M Sonic Electric Toothbrush with 6 Brush Heads for Adults&Kids One Charge for 120 Days Wireless Fast Charge 5 Modes 40000VPM Powered Toothbrush 2 Minutes Built in Smart Timer -Pink**7AM2M**$21.91**4.3★16,626 rev](https://www.amazon.com/dp/B0DY71VMVQ) [5**Philips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads 2 Brush Heads Turquoise and White Standard HX6042/94**Philips Sonicare**$18.59**4.8★5,592 rev](https://www.amazon.com/dp/B00G5L85S2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7AM2M Sonic Electric Toothbrush with 6 Brush Heads for Adults&Kids One Charge for 120 Days Wireless Fast Charge 5 Modes 40000VPM Powered Toothbrush 2 Minutes Built in Smart Timer -Pink**7AM2M**$21.91**16,626 rev1y ago](https://www.amazon.com/dp/B0DY71VMVQ) [**Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601**Philips Sonicare**$26.75**1,337 rev3y ago](https://www.amazon.com/dp/B0BN2DK5YX) [**Philips One for Kids by Sonicare Replacement Brush Heads Purple for Kids Age 3+ 2 Pack Model BH1022/30**Philips Sonicare**$9.58**17,061 rev3y ago](https://www.amazon.com/dp/B0CQ8TFNKN) [**Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Advanced Sonic Technology Pressure Sensor Two Intensity Settings Smartimer & Quadpacer Deep Pink Model HX3681/26**Philips Sonicare**$39.01**14,214 rev4y ago](https://www.amazon.com/dp/B09LD8VFS1) [**Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Pink HX6351/41**Philips Sonicare**$32.52**8,059 rev6y ago](https://www.amazon.com/dp/B07W3T1G7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips One for Kids by Sonicare Replacement Brush Heads Purple for Kids Age 3+ 2 Pack Model BH1022/30**Philips Sonicare**$9.58**4.7★**▲ 61%**](https://www.amazon.com/dp/B0CQ8TFNKN) [**Philips Sonicare for Kids Ice Age Bluetooth Connected Rechargeable Electric Toothbrush HX6321/05**Philips Sonicare**$50.00**4.5★**▲ 32%**](https://www.amazon.com/dp/B01DFHG6CU) [**Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601**Philips Sonicare**$26.75**4.4★**▲ 12%**](https://www.amazon.com/dp/B0BN2DK5YX) [**Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Turquoise HX6321/02**Philips Sonicare**$32.52**4.7★**— 1%**](https://www.amazon.com/dp/B00YAR7ZL6) [**Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Pink HX6351/41**Philips Sonicare**$32.52**4.7★**— 1%**](https://www.amazon.com/dp/B07W3T1G7C)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hum toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent performance,”*
**Value For Money**9%
*“Good Buy”*
**Ease Of Use**9%
*“Easy to use”*
**Charging**8%
*“Holds a charge”*
**Battery Life**6%
*“Battery life is excellent”*
**Efficiency**5%
*“it works well”*
**Brush Quality**4%
*“The brush heads themselves are cute”*
**Ease Of Cleaning**4%
*“Great clean”*
**Color**3%
*“Love the color”*
**Tooth Sensitivity**3%
*“as someone with sensitive teeth this is so worth it”*
### **What buyers complain about **
**Durability**27%
*“Broke within a month”*
**Charging**20%
*“Stopped charging”*
**Size-Overall**9%
*“Too big”*
**Quality-Overall**6%
*“Quality control seems to have declined”*
**Strength**4%
*“Cheap and flimsy”*
**Value For Money**4%
*“Sad because it was so expensive”*
**Battery Life**3%
*“battery died at 1.5 years”*
**Functionality-Overall**3%
*“Does not work”*
**Ease Of Cleaning**2%
*“Needing a more intense clean”*
**Adhesion/Stickiness**2%
*“Difficult to get the stickers to stay on”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**13%
**Charging**12%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Compatibility-Overall**4%
**Defective Material/Parts**4%
**Color**4%
**Strength**3%
## **Common hum toothbrush questions**
- **Is hum toothbrush profitable to sell on Amazon United States?**
- The niche generates $874K/yr across 9 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hum toothbrush niche?**
- 2 brands and 17 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hum toothbrush?**
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 1.6%.
- **When does demand for hum toothbrush peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the hum toothbrush niche?**
- Listings span $9.58–$50.00; the average listing price is $27.71 (sweet spot $15–$100). The average incumbent carries 9,514 reviews — the moat a new listing must climb.
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