---
title: "Horchata Protein Powder — $31K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/horchata-protein-powder"
last_updated: "2026-08-12T05:32:28.669Z"
locale: en
meta:
description: "Amazon product research for horchata protein powder: $31K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for horchata protein powder: $31K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Horchata Protein Powder — $31K/mo Amazon US Product Research"
---
# **Horchata Protein Powder**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Market size 54Growth 29Conversion 64Competition 11Returns 100Price range 88Avg price 95Brand share 31Review moat 83Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.61–$69.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****345.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$376K**
$376K/yr · 154K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
## **Is horchata protein powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, horchata protein powder is a $376K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horchata protein powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$257K–$342K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**10%**
- Taste Salud52% - Orgain15% - KLASS VIDA8% - Klass Aguas Frescas6% - Wey! Protein5% - Muscle Pharm4% - Open — no brand owns it (3 brands, 10%)
## **horchata protein powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/horchata-protein-powder/trend)
## **Top horchata protein powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **horchata protein powder**66K/yr-10.6%2.8% conv. - **salud horchata**25K/yr+6.5%7.0% conv. - **horchata electrolyte**19K/yr+7.1%6.2% conv. - **horchata protein**8K/yr+4.5%1.4% conv. - **salud hydration horchata**18K/yr+120.1%6.3% conv. - **protein powder horchata**6K/yr-8.9%2.3% conv. - **salud horchata hydration**5K/yr+76.2%8.8% conv. - **taste salud horchata**3K/yr+114.8%8.2% conv. - **horchata salud**3K/yr+58.2%7.1% conv. - **protein horchata**3K/yr-22.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/horchata-protein-powder/search-terms)
## **Top horchata protein powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$113K45%$169K60%$226K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salud 2-in-1 Hydration Packets + Immunity Electrolytes Powder Horchata - Agua Fresca Drink Mix Elderberry Dairy & Soy Free Non-GMO Gluten Free Vegan Low Calorie 1g Sugar (15 Servings)**Taste Salud**$29.26**4.4★1,013 rev](https://www.amazon.com/dp/B0BX17VQVZ) [2**Orgain Organic Vegan Protein Powder Horchata - 21g Plant Based Protein 9g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$33.91**4.1★790 rev](https://www.amazon.com/dp/B0BWP18WB5) [3**KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs**KLASS VIDA**$21.40**4.4★204 rev](https://www.amazon.com/dp/B0DKL7XQH2) [4**Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors**Klass Aguas Frescas**$9.61**4.1★835 rev](https://www.amazon.com/dp/B0FB6YX1ZT) [5**Horchata - Whey Protein Traditional Mexican Flavor Sugar-Free Gluten-Free 23g Protein Made in USA (30 Servings 2.2lbs)**Wey! Protein**$43.02**4.4★161 rev](https://www.amazon.com/dp/B07KRNKSDZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings**Earth Fed Muscle**$69.72**1 rev2mo ago](https://www.amazon.com/dp/B0GX7V1PXT) [**Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors**Klass Aguas Frescas**$9.61**835 rev1y ago](https://www.amazon.com/dp/B0FB6YX1ZT) [**KLASS VIDA Daily Hydration Horchata Agua Fresca Electrolyte Powder Packets | Sugar Free Electrolyte Drink Mix | Hydration Packets with Coconut Water & Minerals | 15 Stick Packs**KLASS VIDA**$21.40**204 rev1y ago](https://www.amazon.com/dp/B0DKL7XQH2) [**Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings**Muscle Pharm**$68.55**42 rev2y ago](https://www.amazon.com/dp/B0CSKDTMM5) [**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)**Black Magic**$51.24**41 rev2y ago](https://www.amazon.com/dp/B0CCSR79RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earth Fed Muscle Grass-Fed Whey Protein Isolate Horchata Flavor | 23g Protein Per Serving | No Artificial Sweeteners Soy Free Gluten Free | Non-GMO | 2 lb 25 Servings**Earth Fed Muscle**$69.72**5.0★**▲ 379%**](https://www.amazon.com/dp/B0GX7V1PXT) [**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)**Black Magic**$51.24**4.1★**▲ 255%**](https://www.amazon.com/dp/B0CCSR79RN) [**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Horchata)**ProDough Protein Bakeshop**$58.45**4.2★**▲ 104%**](https://www.amazon.com/dp/B0BZG7S9ZM) [**Muscle Pharm Combat Protein Powder Horchata Flavor Fuels Muscles for Productive Workouts 5 Protein Sources Including Whey Protein Isolate & Egg Albumin Gluten Free 4 lb 52 Servings**Muscle Pharm**$68.55**4.5★**▲ 35%**](https://www.amazon.com/dp/B0CSKDTMM5) [**Klass Aguas Frescas Powdered Drink Mix 40 Singles Zero Sugar & Caffeine-Free Powder Packets Water Drink Mix Flavor: Horchata - 5 Calories Per Packet & Natural Flavors**Klass Aguas Frescas**$9.61**4.1★**▲ 18%**](https://www.amazon.com/dp/B0FB6YX1ZT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about horchata protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Amazing taste”*
**Flavor**20%
*“Amazing Flavor”*
**Nutritional Content**7%
*“full of nutrients”*
**Sweetness**3%
*“A bit sweet”*
**Solubility**3%
*“dissolves smoothly without any clumps”*
**Moist/Dry**3%
*“Great hydration”*
**Blend/Ratio**2%
*“It mixes smoothly with water or plant-based milk”*
**Quality-Overall**2%
*“Excellent product”*
**Freshness**2%
*“It is refreshing”*
**Value For Money**2%
*“Reasonable price and delivered earlier than expected”*
### **What buyers complain about **
**Taste-Overall**37%
*“Bad taste”*
**Sweetness**7%
*“Insanely fake sweet”*
**Value For Money**6%
*“Not worth the price”*
**Flavor**5%
*“Too strong flavor”*
**Artificial Sweeteners**5%
*“Tastes artificial”*
**Nutritional Content**2%
*“disgusting protein powder Ive ever tried”*
**Bitter**2%
*“Bitter”*
**Hard Feel**2%
*“Its so grainy”*
**Ingredients-Overall**2%
*“Seems like their formula might have changed”*
**Chunk/Clump/Collection**1%
*“I always end up with clumps at the bottom of my cup”*
## **Common horchata protein powder questions**
- **Is horchata protein powder profitable to sell on Amazon United States?**
- The niche generates $376K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the horchata protein powder niche?**
- 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in horchata protein powder?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for horchata protein powder peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the horchata protein powder niche?**
- Listings span $9.61–$69.72; the average listing price is $42.80 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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