[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-honokiol":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15206949349,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":224,"demand":229,"seasonality":388,"brandShare":401,"products":422,"feedback":522,"searchTerms":645,"related":655,"lastUpdated":173},"13fe3512-9c4d-466e-ac93-2450452bea9d","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":174,"brandCountYearAgo":164,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":168,"unitsSoldMin":178,"unitsSoldAvgMin":168,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":169,"top20BrandShare":169,"primePct":169,"oosRate":184},37013,23428,1.8938,-0.2313,0.0358,0.6994,0.8889,4.23,178,44.13,9.7,105.23,10,1250,0.9,0.0002,0,1,"honokiol","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fhonokiol","Sleep Supplements","2026-07-28T15:37:36.498057+00:00",7,22,[],3133,1000,100,44130,55163,90,176,0.0321,{"score":186,"verdict":187,"components":188},46,"skip",[189,194,197,201,204,207,210,215,217,220],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",9,0.15,37012.82,{"key":195,"score":196,"weight":192,"raw":155},"growth",13,{"key":198,"score":199,"weight":200,"raw":156},"conversion",45,0.1,{"key":202,"score":203,"weight":192,"raw":157},"competition",25,{"key":205,"score":206,"weight":200,"raw":158},"brandShare",27,{"key":208,"score":209,"weight":200,"raw":159},"qualityGap",80,{"key":211,"score":212,"weight":213,"raw":214},"reviewMoat",91,0.05,177.5,{"key":216,"score":179,"weight":200,"raw":167},"returns",{"key":218,"score":219,"weight":213,"raw":161},"avgPrice",95,{"key":221,"score":222,"weight":213,"raw":223},"priceRange",86,0.8897728462263164,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.42,24.38,0.0215,115062,{"points":230,"droppedPartialWeek":387},[231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,335,338,340,343,346,349,352,354,357,360,363,366,369,372,375,378,381,384],{"week":232,"volume":233},"2025-07-27",596,{"week":235,"volume":236},"2025-08-03",545,{"week":238,"volume":239},"2025-08-10",506,{"week":241,"volume":242},"2025-08-17",666,{"week":244,"volume":245},"2025-08-24",594,{"week":247,"volume":248},"2025-08-31",407,{"week":250,"volume":251},"2025-09-07",352,{"week":253,"volume":254},"2025-09-14",272,{"week":256,"volume":257},"2025-09-21",378,{"week":259,"volume":260},"2025-09-28",612,{"week":262,"volume":263},"2025-10-05",1012,{"week":265,"volume":266},"2025-10-12",831,{"week":268,"volume":269},"2025-10-19",856,{"week":271,"volume":272},"2025-10-26",439,{"week":274,"volume":275},"2025-11-02",360,{"week":277,"volume":278},"2025-11-09",331,{"week":280,"volume":281},"2025-11-16",293,{"week":283,"volume":284},"2025-11-23",404,{"week":286,"volume":287},"2025-11-30",330,{"week":289,"volume":290},"2025-12-07",477,{"week":292,"volume":293},"2025-12-14",672,{"week":295,"volume":296},"2025-12-21",483,{"week":298,"volume":299},"2025-12-28",435,{"week":301,"volume":302},"2026-01-04",859,{"week":304,"volume":305},"2026-01-11",582,{"week":307,"volume":308},"2026-01-18",467,{"week":310,"volume":311},"2026-01-25",433,{"week":313,"volume":314},"2026-02-01",350,{"week":316,"volume":317},"2026-02-08",382,{"week":319,"volume":320},"2026-02-15",610,{"week":322,"volume":323},"2026-02-22",440,{"week":325,"volume":326},"2026-03-01",355,{"week":328,"volume":329},"2026-03-08",570,{"week":331,"volume":332},"2026-03-15",559,{"week":334,"volume":299},"2026-03-22",{"week":336,"volume":337},"2026-03-29",389,{"week":339,"volume":323},"2026-04-05",{"week":341,"volume":342},"2026-04-12",396,{"week":344,"volume":345},"2026-04-19",307,{"week":347,"volume":348},"2026-04-26",326,{"week":350,"volume":351},"2026-05-03",387,{"week":353,"volume":326},"2026-05-10",{"week":355,"volume":356},"2026-05-17",312,{"week":358,"volume":359},"2026-05-24",324,{"week":361,"volume":362},"2026-05-31",370,{"week":364,"volume":365},"2026-06-07",287,{"week":367,"volume":368},"2026-06-14",281,{"week":370,"volume":371},"2026-06-21",216,{"week":373,"volume":374},"2026-06-28",299,{"week":376,"volume":377},"2026-07-05",550,{"week":379,"volume":380},"2026-07-12",361,{"week":382,"volume":383},"2026-07-19",252,{"week":385,"volume":386},"2026-07-26",279,false,[389,390,391,392,393,394,395,396,397,398,399,400],1.2911359473859474,0.9828296703296704,1.0183483183483184,0.8102002164502164,0.7712620712620714,0.5973089410589411,0.8992174492174493,1.1992507492507494,0.8901723276723277,1.7307067932067932,0.7580253080253081,1.1400162337662338,{"top":402,"otherBrandCount":169,"otherClickShare":421},[403,406,409,412,415,418],{"brand":404,"clickShare":405},"EcoNugenics",0.3095,{"brand":407,"clickShare":408},"Allergy Research Group",0.2127,{"brand":410,"clickShare":411},"Supersmart",0.1338,{"brand":413,"clickShare":414},"Codeage",0.1175,{"brand":416,"clickShare":417},"Life Extension",0.11549999999999999,{"brand":419,"clickShare":420},"Piping Rock",0.0597,0.05130000000000001,[423,434,445,455,463,472,483,493,501,511],{"asin":424,"title":425,"brand":404,"imageUrl":426,"price":427,"rating":428,"reviews":429,"clickShare90":430,"clickShare360":431,"launchDate":432,"amazonUrl":433},"B00CG65WFY","EcoNugenics HonoPure Magnolia Bark Extract 98% Pure Honokiol Supplement Helps with Brain Function Sleep Aid Stress Relief & Overall Mood Nootropic with GABA & Antioxidant Support 30 Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3115CA7B32L.jpg",45.76,4.2,335,0.1772,0.2281,"2012-04-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00CG65WFY",{"asin":435,"title":436,"brand":407,"imageUrl":437,"price":438,"rating":439,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B005GCLJ4S","Allergy Research Group Magnolia Extract - Delivers 200 mg Magnolia Bark with 90 Percent Honokiol & Magnolol - Supports Stress Balance Calm & Restfulness - 120 Servings - 120 Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31E4Zyi0r9L.jpg",49.42,4.4,101,0.1387,0.0996,"2011-08-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005GCLJ4S",{"asin":446,"title":447,"brand":410,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":411,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B00LPJJGVY","Supersmart - Magnolia Bark Extract (Max Strength) 300mg per Day - 90% Honokiol & Magnolol - Magnolia Bark Supplement | Non-GMO & Gluten Free - 60 Vegetarian Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413KWyJmIlL.jpg",20.22,3.9,107,0.1955,"2015-11-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00LPJJGVY",{"asin":456,"title":457,"brand":404,"imageUrl":458,"price":163,"rating":428,"reviews":429,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B005ESX4ZG","EcoNugenics HonoPure 120 Capsules | Professionally Formulated with 98% Pure Honokiol | Supports Cellular Neurological & Cognitive Health | Safe Effective & Highly Regarded Antioxidant","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bS4YaReWL.jpg",0.1323,0.117,"2011-07-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005ESX4ZG",{"asin":464,"title":465,"brand":413,"imageUrl":466,"price":467,"rating":468,"reviews":469,"clickShare90":414,"clickShare360":470,"launchDate":336,"amazonUrl":471},"B0GV9992D8","Codeage Liposomal Honokiol Supplement Magnolia Bark 60 Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BjZgzyrmL.jpg",78.3,4.6,23,0.0257,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GV9992D8",{"asin":473,"title":474,"brand":407,"imageUrl":475,"price":476,"rating":477,"reviews":478,"clickShare90":479,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B005172JD8","Allergy Research Group NutriCology Magnolia Extract - Honokiol & Magnolia Bark Extract - Healthy Mindset & Relaxation Support - Vegetarian Capsules - Hypoallergenic Formula - 120 Servings - 120 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qpJ7ZvFtL.jpg",49.47,4.3,121,0.074,0.0453,"2011-11-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB005172JD8",{"asin":484,"title":485,"brand":416,"imageUrl":486,"price":487,"rating":450,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B07TVMKRR2","Life Extension Herbal Sleep PM Lemon Balm honokiol (Magnolia bark) Chamomile Promotes Healthy Sleep Hormone-Free melatonin-Free Gluten Free Non-GMO Vegetarian 30 Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-v-2MhL+L.jpg",17.12,187,0.0622,0.0541,"2019-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07TVMKRR2",{"asin":494,"title":495,"brand":419,"imageUrl":496,"price":162,"rating":428,"reviews":497,"clickShare90":420,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B00LLLX3LU","Piping Rock Magnolia Bark Extract 800mg | 120 Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZBCd9xtYL.jpg",154,0.144,"2014-07-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00LLLX3LU",{"asin":502,"title":503,"brand":416,"imageUrl":504,"price":505,"rating":477,"reviews":506,"clickShare90":507,"clickShare360":508,"launchDate":509,"amazonUrl":510},"B0777MDGPC","Life Extension ComfortMAX 60 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51p9RAFcFCL.jpg",32.81,239,0.0533,0.0318,"2017-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0777MDGPC",{"asin":512,"title":513,"brand":514,"imageUrl":515,"price":516,"rating":477,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B086T47PGZ","MoxyVites DHH-B Supplement - Bioactive Honokiol Magnolia bark Extract | for Cellular Health| Organic Ashwagandha & Herbs High Strength 60 Vegan Capsules 2 Month Supply Non GMO","MoxyVites","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zK85OfHpL.jpg",33.27,173,0.0513,0.0589,"2020-04-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB086T47PGZ",{"love":523,"hate":593,"returnReasons":641},[524,531,538,545,552,559,566,573,580,587],{"topic":525,"percentOfMentions":526,"verbatims":527},"Stress\u002FAnxiety",0.1202,[528,529,530],"My New Go-To for Stress Support & Clean Nutrition","I noticed a gentle sense of calm","I feel my body is able to handle stress better",{"topic":532,"percentOfMentions":533,"verbatims":534},"Quality-Overall",0.08289999999999999,[535,536,537],"Good quality","Great product","overall Im quite satisfied with it",{"topic":539,"percentOfMentions":540,"verbatims":541},"Vitamin",0.0825,[542,543,544],"Real vitamin E","Solid U. S. brand of supplements","Good supplement",{"topic":546,"percentOfMentions":547,"verbatims":548},"Sleep Quality",0.0634,[549,550,551],"Ive found myself falling asleep a little more easily","only helps improve sleep quality","Better Sleep",{"topic":553,"percentOfMentions":554,"verbatims":555},"Ingredients-Overall",0.0547,[556,557,558],"This is a highly effective product","I like that it uses good quality ingredients","The ingredient profile is straightforward",{"topic":560,"percentOfMentions":561,"verbatims":562},"Soothing Effect",0.053899999999999997,[563,564,565],"I do notice a calming effect","Noticeably calming before bed","From what I understand, its typically used for calming and stress support",{"topic":567,"percentOfMentions":568,"verbatims":569},"Side Effects",0.0492,[570,571,572],"still avoid side effects","Ive experienced no negative side effects","Haven't noticed any negative effects either",{"topic":574,"percentOfMentions":575,"verbatims":576},"Ease Of Chewing\u002FSwallowing",0.0446,[577,578,579],"The capsules are easy to take","Larger capsules, easy to swallow, digest easily","easy enough to swallow",{"topic":581,"percentOfMentions":582,"verbatims":583},"Vegan\u002FOrganic",0.0443,[584,585,586],"This will please most people because it is gluten-free and vegan and non-GMO","I also like that the capsules are plant-based","It fits perfectly into a vegan",{"topic":588,"percentOfMentions":589,"verbatims":590},"Ease Of Use",0.0415,[591,577,592],"good to use","Easy to Take Capsules",[594,600,606,613,617,623,627,631,634,636],{"topic":546,"percentOfMentions":595,"verbatims":596},0.2824,[597,598,599],"Hasnt helped my sleep at all","did not even help relax or get any sleep","No noticeable changes so far in sleep or relaxation",{"topic":601,"percentOfMentions":602,"verbatims":603},"Strength",0.0833,[604,605],"Low potency","Hello zulu-land, it's way too strong for me when taking only one-capsule",{"topic":607,"percentOfMentions":608,"verbatims":609},"Value For Money",0.062,[610,611,612],"Seems like an overpriced supplement considering it has such poor bioavailability","Theyre definitely expensive. all honokiol is.","a bit pricey",{"topic":525,"percentOfMentions":614,"verbatims":615},0.0556,[616],"I felt anxious",{"topic":618,"percentOfMentions":619,"verbatims":620},"Dosage",0.035699999999999996,[621,622],"Doesn't even feel like 200mg","I may slowly increase to the full recommended daily dose to see if I can take it",{"topic":532,"percentOfMentions":624,"verbatims":625},0.0278,[626],"Trash",{"topic":628,"percentOfMentions":624,"verbatims":629},"Functionality-Overall",[630],"This product did not work",{"topic":553,"percentOfMentions":624,"verbatims":632},[633],"2% active ingredient, buy elsewhere",{"topic":581,"percentOfMentions":624,"verbatims":635},[610],{"topic":637,"percentOfMentions":638,"verbatims":639},"Size-Overall",0.009300000000000001,[640],"The capsules are a little large and solid,",[642,644],{"reason":618,"pct":643},0.5,{"reason":637,"pct":643},[646,650],{"term":170,"volume":647,"growthQoq":648,"conversionRate":649},14165,-0.0989,0.0344,{"term":651,"volume":652,"growthQoq":653,"conversionRate":654},"honokiol supplement",9263,-0.4334,0.0481,[656,663,670,675,680,685],{"title":657,"href":658,"score":659,"verdict":660,"marketSize":661,"growth90":662},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":664,"href":665,"score":666,"verdict":667,"marketSize":668,"growth90":669},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":671,"href":672,"score":666,"verdict":660,"marketSize":673,"growth90":674},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":676,"href":677,"score":666,"verdict":667,"marketSize":678,"growth90":679},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":681,"href":682,"score":666,"verdict":667,"marketSize":683,"growth90":684},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":686,"href":687,"score":666,"verdict":667,"marketSize":688,"growth90":689},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]