---
title: "Honest Shampoo and Body Wash Refill — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/honest-shampoo-and-body-wash-refill"
last_updated: "2026-08-12T10:52:09.739Z"
locale: en
meta:
description: "Amazon product research for honest shampoo and body wash refill: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for honest shampoo and body wash refill: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Honest Shampoo and Body Wash Refill — Amazon US Product Research"
---
# **Honest Shampoo and Body Wash Refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 54Conversion 92Competition 8Returns 98Price range 54Avg price 85Brand share 0Review moat 13Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.01**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.81–$25.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 53K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****25,457.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is honest shampoo and body wash refill profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, honest shampoo and body wash refill is a $113K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honest shampoo and body wash refill market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**519**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- The Honest Company72% - Johnson's Baby28%
## **honest shampoo and body wash refill demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +26.6% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/honest-shampoo-and-body-wash-refill/trend)
## **Top honest shampoo and body wash refill search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **johnsons baby shampoo refill**7K/yr+34.7%7.9% conv. - **honest shampoo and body wash refill**12K/yr+2.5%15.4% conv. - **baby shampoo refill**7K/yr+49.0%8.0% conv. - **honest shampoo refill**9K/yr+27.8%15.2% conv. - **honest refill shampoo and body wash**4K/yr+61.1%15.7% conv. - **honest soap refill**3K/yr+38.7%19.0% conv. - **honest body wash refill**4K/yr+25.0%15.2% conv. - **honest refill**4K/yr+3.5%14.2% conv. - **kids shampoo refill**2K/yr+8.9%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/honest-shampoo-and-body-wash-refill/search-terms)
## **Top honest shampoo and body wash refill products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Honest Company Shampoo Body Wash Refill Carton Lavender Calm 32 fl oz**The Honest Company**$24.71**4.7★46,690 rev](https://www.amazon.com/dp/B0CT9H19TH) [2**The Honest Company Shampoo Body Wash Refill Carton Citrus Vanilla Refresh**The Honest Company**$23.53**4.7★46,690 rev](https://www.amazon.com/dp/B0CTB76GV2) [3**The Honest Company Shampoo & Body Wash Hypoallergenic Fragrance-Free**The Honest Company**$25.72**4.7★46,690 rev](https://www.amazon.com/dp/B0GF37DBM9) [4**Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz**Johnson's Baby**$8.53**4.7★33,858 rev](https://www.amazon.com/dp/B0CNKPJTNW) [5**Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz**Johnson's Baby**$19.77**3.5★3 rev](https://www.amazon.com/dp/B0GZ4QZ414)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnsons Baby Body Wash & Shampoo 2 Pack Gentle Tear Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz**Johnson's Baby**$19.77**1 rev1mo ago](https://www.amazon.com/dp/B0H26T2BPY) [**Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz**Johnson's Baby**$19.77**3 rev2mo ago](https://www.amazon.com/dp/B0GZ4QZ414) [**The Honest Company Shampoo & Body Wash Hypoallergenic Fragrance-Free**The Honest Company**$25.72**46,690 rev5mo ago](https://www.amazon.com/dp/B0GF37DBM9) [**The Honest Company Shampoo Body Wash Refill Carton Lavender Calm 32 fl oz**The Honest Company**$24.71**46,690 rev2y ago](https://www.amazon.com/dp/B0CT9H19TH) [**The Honest Company Shampoo Body Wash Refill Carton Citrus Vanilla Refresh**The Honest Company**$23.53**46,690 rev2y ago](https://www.amazon.com/dp/B0CTB76GV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnsons Baby Body Wash & Shampoo 2 Pack Gentle Tear Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz**Johnson's Baby**$19.77**5.0★**▲ 220%**](https://www.amazon.com/dp/B0H26T2BPY) [**Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz**Johnson's Baby**$19.77**3.5★**▲ 206%**](https://www.amazon.com/dp/B0GZ4QZ414) [**The Honest Company Shampoo & Body Wash Hypoallergenic Fragrance-Free**The Honest Company**$25.72**4.7★**▲ 84%**](https://www.amazon.com/dp/B0GF37DBM9) [**Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz**Johnson's Baby**$5.81**4.7★**▲ 68%**](https://www.amazon.com/dp/B07DGKWFJM) [**Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz**Johnson's Baby**$8.53**4.7★**▲ 18%**](https://www.amazon.com/dp/B0CNKPJTNW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about honest shampoo and body wash refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“The mild scent is also very nice without being too strong”*
**Value For Money**13%
*“Best price”*
**Quality-Overall**12%
*“Large bottle and excellent product”*
**Soft Feel**10%
*“Overall, this is a wonderful, gentle product that works exactly as promised”*
**Advertised Vs Actual Product**5%
*“Is as advertised love this for my daughter”*
**Cleansing**4%
*“Clean Smelling Baby Shampoo”*
**Allergies**4%
*“has no discomfort or irritation after use”*
**Ease Of Cleaning**3%
*“It allows me to clean my dogs faces”*
**Washability**3%
*“it works great as a facial wash”*
**Eco Friendliness**3%
*“I genuinely appreciate the more eco friendly approach”*
### **What buyers complain about **
**Smell**17%
*“Who dosen't like that baby fresh smell”*
**Allergies**17%
*“I am allergic to perfumes and dyes and a dermatologist had me washing my face with the ORIGINAL J&J Baby Shampoo”*
**Value For Money**5%
*“a little expensive for what it is”*
**Advertised Vs Actual Product**4%
*“it was very deceptive picture”*
**Ease Of Cleaning**4%
*“This shampoo has no cleaning power”*
**Size-Overall**4%
*“I only wish it couldve come in a smaller bottle”*
**Ease Of Use**4%
*“Can't Open”*
**Hair Related**4%
*“I started dealing with flakes for the first time in my life”*
**Dispensing Mechanism**4%
*“dispenser pump is poor quality”*
**Ingredients-Overall**3%
*“has added ingredients”*
### **Top return reasons **
**Leak-Proof**43%
**Smell**12%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Ingredients-Overall**4%
**Value For Money**4%
**Dispensing Mechanism**3%
**Functionality-Overall**2%
**Vitamin**2%
**Product Condition**2%
## **Common honest shampoo and body wash refill questions**
- **Is honest shampoo and body wash refill profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the honest shampoo and body wash refill niche?**
- 2 brands and 519 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in honest shampoo and body wash refill?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.4%.
- **When does demand for honest shampoo and body wash refill peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the honest shampoo and body wash refill niche?**
- Listings span $5.81–$25.72; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 25,457 reviews — the moat a new listing must climb.
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