[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-home-birth-kit":3,"research-sidebar-rollups":675},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":82,"demand":87,"seasonality":396,"brandShare":409,"products":417,"feedback":456,"searchTerms":593,"related":640,"lastUpdated":34},"75f9f467-8994-4e93-8fa2-966079e4bd6f","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":20,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},165058,151027,1.0509,-0.1401,0.0382,1,4.55,1296,28.61,22.38,41.55,4,6000,0.0025,0,"home birth kit","home-birth-kit","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fhome-birth-kit","Single Homeopathic Remedies","2026-07-10T21:04:42.600934+00:00",2,3,[],451,5000,1500,2000,143050,171660,50,135,{"score":47,"verdict":48,"components":49},38,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",34,0.15,165057.71,{"key":56,"score":57,"weight":53,"raw":18},"growth",18,{"key":59,"score":60,"weight":61,"raw":19},"conversion",48,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",33,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",55,0.05,1296.25,{"key":75,"score":76,"weight":61,"raw":28},"returns",99,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",95,{"key":81,"score":79,"weight":72,"raw":20},"priceRange",{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":395},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,211,214,217,220,223,226,229,232,235,237,240,243,246,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,295,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,362,365,368,371,374,377,380,383,386,389,392],{"week":90,"volume":91},"2024-07-14",3099,{"week":93,"volume":94},"2024-07-21",3965,{"week":96,"volume":97},"2024-07-28",2975,{"week":99,"volume":100},"2024-08-04",2778,{"week":102,"volume":103},"2024-08-11",2620,{"week":105,"volume":106},"2024-08-18",2607,{"week":108,"volume":109},"2024-08-25",2664,{"week":111,"volume":112},"2024-09-01",2565,{"week":114,"volume":115},"2024-09-08",2478,{"week":117,"volume":118},"2024-09-15",2288,{"week":120,"volume":121},"2024-09-22",2247,{"week":123,"volume":124},"2024-09-29",2251,{"week":126,"volume":127},"2024-10-06",2378,{"week":129,"volume":130},"2024-10-13",4004,{"week":132,"volume":133},"2024-10-20",3332,{"week":135,"volume":136},"2024-10-27",3387,{"week":138,"volume":139},"2024-11-03",3528,{"week":141,"volume":142},"2024-11-10",3408,{"week":144,"volume":145},"2024-11-17",3837,{"week":147,"volume":148},"2024-11-24",3427,{"week":150,"volume":151},"2024-12-01",3095,{"week":153,"volume":154},"2024-12-08",3658,{"week":156,"volume":157},"2024-12-15",3687,{"week":159,"volume":160},"2024-12-22",5097,{"week":162,"volume":163},"2024-12-29",3515,{"week":165,"volume":166},"2025-01-05",5025,{"week":168,"volume":169},"2025-01-12",4726,{"week":171,"volume":172},"2025-01-19",5090,{"week":174,"volume":175},"2025-01-26",4624,{"week":177,"volume":178},"2025-02-02",4692,{"week":180,"volume":181},"2025-02-09",4253,{"week":183,"volume":184},"2025-02-16",3840,{"week":186,"volume":187},"2025-02-23",3643,{"week":189,"volume":190},"2025-03-02",3137,{"week":192,"volume":193},"2025-03-09",2534,{"week":195,"volume":196},"2025-03-16",2222,{"week":198,"volume":199},"2025-03-23",2280,{"week":201,"volume":202},"2025-03-30",1337,{"week":204,"volume":205},"2025-04-06",3139,{"week":207,"volume":208},"2025-04-13",2640,{"week":210,"volume":103},"2025-04-20",{"week":212,"volume":213},"2025-04-27",2881,{"week":215,"volume":216},"2025-05-04",2979,{"week":218,"volume":219},"2025-05-11",2843,{"week":221,"volume":222},"2025-05-18",2834,{"week":224,"volume":225},"2025-05-25",2605,{"week":227,"volume":228},"2025-06-01",2423,{"week":230,"volume":231},"2025-06-08",2644,{"week":233,"volume":234},"2025-06-15",2581,{"week":236,"volume":109},"2025-06-22",{"week":238,"volume":239},"2025-06-29",2507,{"week":241,"volume":242},"2025-07-06",2662,{"week":244,"volume":245},"2025-07-13",3595,{"week":247,"volume":97},"2025-07-20",{"week":249,"volume":250},"2025-07-27",2931,{"week":252,"volume":253},"2025-08-03",3000,{"week":255,"volume":256},"2025-08-10",2988,{"week":258,"volume":259},"2025-08-17",3146,{"week":261,"volume":262},"2025-08-24",2976,{"week":264,"volume":265},"2025-08-31",2677,{"week":267,"volume":268},"2025-09-07",2706,{"week":270,"volume":271},"2025-09-14",2579,{"week":273,"volume":274},"2025-09-21",2715,{"week":276,"volume":277},"2025-09-28",2675,{"week":279,"volume":280},"2025-10-05",2558,{"week":282,"volume":283},"2025-10-12",3077,{"week":285,"volume":286},"2025-10-19",2546,{"week":288,"volume":289},"2025-10-26",2324,{"week":291,"volume":292},"2025-11-02",2064,{"week":294,"volume":193},"2025-11-09",{"week":296,"volume":239},"2025-11-16",{"week":298,"volume":299},"2025-11-23",2880,{"week":301,"volume":302},"2025-11-30",2375,{"week":304,"volume":305},"2025-12-07",2841,{"week":307,"volume":308},"2025-12-14",2962,{"week":310,"volume":311},"2025-12-21",2520,{"week":313,"volume":314},"2025-12-28",2377,{"week":316,"volume":317},"2026-01-04",3688,{"week":319,"volume":320},"2026-01-11",3721,{"week":322,"volume":323},"2026-01-18",3531,{"week":325,"volume":326},"2026-01-25",3748,{"week":328,"volume":329},"2026-02-01",3504,{"week":331,"volume":332},"2026-02-08",3626,{"week":334,"volume":335},"2026-02-15",3036,{"week":337,"volume":338},"2026-02-22",3389,{"week":340,"volume":341},"2026-03-01",3522,{"week":343,"volume":344},"2026-03-08",3143,{"week":346,"volume":347},"2026-03-15",3191,{"week":349,"volume":350},"2026-03-22",2670,{"week":352,"volume":353},"2026-03-29",2923,{"week":355,"volume":356},"2026-04-05",2369,{"week":358,"volume":359},"2026-04-12",2599,{"week":361,"volume":225},"2026-04-19",{"week":363,"volume":364},"2026-04-26",2506,{"week":366,"volume":367},"2026-05-03",2736,{"week":369,"volume":370},"2026-05-10",3001,{"week":372,"volume":373},"2026-05-17",2921,{"week":375,"volume":376},"2026-05-24",2708,{"week":378,"volume":379},"2026-05-31",2781,{"week":381,"volume":382},"2026-06-07",3065,{"week":384,"volume":385},"2026-06-14",2879,{"week":387,"volume":388},"2026-06-21",3021,{"week":390,"volume":391},"2026-06-28",3391,{"week":393,"volume":394},"2026-07-05",2225,false,[397,398,399,400,401,402,403,404,405,406,407,408],1.4079602463357244,1.2360516518573486,0.8891096016388557,0.8805265394397195,0.9310639101532799,0.9225257374885398,1.0070050928832823,0.932822847011252,0.8246482302459622,0.9731593000615205,0.9732783947446125,1.090247695799763,{"top":410,"otherBrandCount":29,"otherClickShare":29},[411,414],{"brand":412,"clickShare":413},"WishGarden",0.9504,{"brand":415,"clickShare":416},"Ekouaer",0.0496,[418,429,437,448],{"asin":419,"title":420,"brand":412,"imageUrl":421,"price":422,"rating":423,"reviews":424,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B003ZZWSKW","WishGarden Herbs AfterEase Drops for Postpartum Cramps & After-Birth Contractions Liquid Herbal Supplement Womens Postpartum Essential 2 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YjHvaRWmL.jpg",25.8,4.5,1862,0.7601,0.8494,"2010-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB003ZZWSKW",{"asin":430,"title":431,"brand":412,"imageUrl":432,"price":25,"rating":423,"reviews":424,"clickShare90":433,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B08F2XMPTG","WishGarden Herbs AfterEase Drops for Postpartum Cramps & After-Birth Contractions Liquid Herbal Supplement Womens Postpartum Essential 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411gCxjeHAL.jpg",0.0995,0.0649,"2020-08-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08F2XMPTG",{"asin":438,"title":439,"brand":412,"imageUrl":440,"price":441,"rating":442,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B07LGBV1B9","WishGarden Herbs ReBalance After Birth Hormonal Postpartum Hormone Balance Supplement Vitex Berry Motherwort & St. Johns Wort Tincture Supports Mood & Hormonal Rebalancing 2oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3191L2z29mL.jpg",24.7,4.6,460,0.0908,0.0713,"2018-12-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07LGBV1B9",{"asin":449,"title":450,"brand":415,"imageUrl":451,"price":24,"rating":442,"reviews":452,"clickShare90":416,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0CSFX6J4H","Ekouaer Nursing Nightgowns for Women Breastfeeding 2 Pack Button Down Nightshirt Sleep Shirts for Women Black Light Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419V7sYdIgL.jpg",1001,0.0144,"2024-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSFX6J4H",{"love":457,"hate":519,"returnReasons":566},[458,465,472,479,486,492,497,502,506,513],{"topic":459,"percentOfMentions":460,"verbatims":461},"Taste-Overall",0.2065,[462,463,464],"Additionally, the taste is very gentle and non-offensive","doesnt taste bad","The taste is really strong",{"topic":466,"percentOfMentions":467,"verbatims":468},"Menstrual Issues",0.08929999999999999,[469,470,471],"Helps Postpartum","Especially helpful with my 2nd postpartum period as the cramping was significantly worse","Going to use this for period cramps as well",{"topic":473,"percentOfMentions":474,"verbatims":475},"Efficiency",0.07139999999999999,[476,477,478],"Works well","Works great","Works amazing",{"topic":480,"percentOfMentions":481,"verbatims":482},"Ease Of Use",0.060700000000000004,[483,484,485],"easy to use","Easy to take","So easy to use",{"topic":487,"percentOfMentions":488,"verbatims":489},"Breastfeeding Friendly",0.0536,[490,491],"I love this product for after birth pains","Super helpful Mamas",{"topic":493,"percentOfMentions":488,"verbatims":494},"Fertility\u002FConception",[495,496],"Amazing for after birth because those contractions are no joke","It took the after-birth contractions away very quickly",{"topic":498,"percentOfMentions":499,"verbatims":500},"Sprain\u002FStrain",0.035699999999999996,[501],"Best tool on my shelf for monthly cramping",{"topic":503,"percentOfMentions":499,"verbatims":504},"Advertised Vs Actual Product",[505],"This is VERY true",{"topic":507,"percentOfMentions":508,"verbatims":509},"Value For Money",0.0298,[510,511,512],"Value for money and use","Worth every penny","Worth it",{"topic":514,"percentOfMentions":515,"verbatims":516},"Quality-Overall",0.025,[517,518],"Very good quality","WishGarden has wonderful quality products",[520,526,533,537,541,546,550,554,558,562],{"topic":459,"percentOfMentions":521,"verbatims":522},0.17859999999999998,[523,524,525],"Doesnt taste very well but","the taste is awful","Works well, tastes awful",{"topic":527,"percentOfMentions":528,"verbatims":529},"Pain Relief-Overall",0.1131,[530,531,532],"It definitely doesnt take the pain away","I never noticed any relief or difference in my pain","theyre way more painful without this stuff",{"topic":534,"percentOfMentions":474,"verbatims":535},"Functionality-Overall",[536],"Didnt work for me",{"topic":538,"percentOfMentions":474,"verbatims":539},"Leak-Proof",[540],"Bottle was leaking couldnt try product",{"topic":507,"percentOfMentions":542,"verbatims":543},0.059500000000000004,[544,545],"Its not inexpensive","didnt feel worth the money I spent on it whatsoever",{"topic":547,"percentOfMentions":499,"verbatims":548},"Smell",[549],"However it is very pungent in smell",{"topic":551,"percentOfMentions":499,"verbatims":552},"Acid Regulator\u002FStomach Ache Relief",[553],"However after about 20-30 minutes it made me extremely nauseous until I would throw up",{"topic":555,"percentOfMentions":499,"verbatims":556},"Side Effects",[557],"The post birth cramps get worse with each delivery",{"topic":559,"percentOfMentions":499,"verbatims":560},"Vegan\u002FOrganic",[561],"Wish it came organic",{"topic":563,"percentOfMentions":499,"verbatims":564},"Comfort-Overall",[565],"Really bummed because the after contractions were uncomfortable",[567,570,573,576,579,582,584,586,589,591],{"reason":568,"pct":569},"Size-Overall",0.5492,{"reason":571,"pct":572},"Material Quality",0.1148,{"reason":574,"pct":575},"Chest Fit",0.08199999999999999,{"reason":577,"pct":578},"Length",0.06559999999999999,{"reason":580,"pct":581},"Waist Fit",0.040999999999999995,{"reason":503,"pct":583},0.0246,{"reason":585,"pct":583},"Thin",{"reason":587,"pct":588},"Gap\u002FHole",0.016399999999999998,{"reason":590,"pct":588},"Arm Fit",{"reason":592,"pct":588},"Sleeve Fit",[594,599,604,609,614,619,622,627,632,635],{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"after ease",28327,-0.0837,0.0586,{"term":600,"volume":601,"growthQoq":602,"conversionRate":603},"home birth essentials",27686,-0.0984,0.0002,{"term":605,"volume":606,"growthQoq":607,"conversionRate":608},"after ease drops postpartum",17531,-0.0493,0.0447,{"term":610,"volume":611,"growthQoq":612,"conversionRate":613},"afterease",15717,-0.259,0.0527,{"term":615,"volume":616,"growthQoq":617,"conversionRate":618},"wishgarden herbs",13680,-0.2817,0.0052,{"term":620,"volume":621,"growthQoq":85,"conversionRate":29},"homebirth essentials",9230,{"term":623,"volume":624,"growthQoq":625,"conversionRate":626},"wish garden",8763,-0.144,0.0035,{"term":628,"volume":629,"growthQoq":630,"conversionRate":631},"home birth supplies",7552,-0.1808,0.0006,{"term":30,"volume":633,"growthQoq":634,"conversionRate":29},8794,-0.1979,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"wishgarden",5852,0.0248,0.004,[641,648,655,660,665,670],{"title":642,"href":643,"score":644,"verdict":645,"marketSize":646,"growth90":647},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":649,"href":650,"score":651,"verdict":652,"marketSize":653,"growth90":654},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":656,"href":657,"score":651,"verdict":645,"marketSize":658,"growth90":659},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":661,"href":662,"score":651,"verdict":652,"marketSize":663,"growth90":664},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":666,"href":667,"score":651,"verdict":652,"marketSize":668,"growth90":669},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":671,"href":672,"score":651,"verdict":652,"marketSize":673,"growth90":674},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[676,679,686,693,700,707,714,721,728,735,742,749,755,761,768,775,782,789,796,803],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":677,"marketSizeTotal":678},15338,15205859393,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":733,"marketSizeTotal":734},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":736,"label":737,"slug":738,"href":739,"nichesTracked":740,"marketSizeTotal":741},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":743,"label":744,"slug":745,"href":746,"nichesTracked":747,"marketSizeTotal":748},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":750,"label":751,"slug":752,"href":753,"nichesTracked":196,"marketSizeTotal":754},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",1674713279,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":344,"marketSizeTotal":760},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",1662205212,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":773,"marketSizeTotal":774},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":776,"label":777,"slug":778,"href":779,"nichesTracked":780,"marketSizeTotal":781},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":783,"label":784,"slug":785,"href":786,"nichesTracked":787,"marketSizeTotal":788},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":790,"label":791,"slug":792,"href":793,"nichesTracked":794,"marketSizeTotal":795},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":797,"label":798,"slug":799,"href":800,"nichesTracked":801,"marketSizeTotal":802},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":804,"label":805,"slug":806,"href":807,"nichesTracked":35,"marketSizeTotal":808},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]