---
title: "Holy Basil — $47K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/holy-basil"
last_updated: "2026-08-12T07:21:41.554Z"
locale: en
meta:
description: "Amazon product research for holy basil: $47K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for holy basil: $47K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Holy Basil — $47K/mo Amazon US Product Research (2026)"
---
# **Holy Basil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 21Conversion 85Competition 65Returns 99Price range 78Avg price 85Brand share 83Review moat 61Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.92–$52.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$562K**
$562K/yr · 315K searches
**Review moat**
**Good****1,079.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is holy basil profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, holy basil is a $562K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **holy basil market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$474K–$569K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#1,016**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**577**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**41%**
- Carlyle14% - Himalaya11% - Gaia Herbs10% - MARYRUTH'S9% - Zazzee8% - Nutricost8%
## **holy basil demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/holy-basil/trend)
## **Top holy basil search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **holy basil**252K/yr-7.4%7.3% conv. - **holy basil supplement**38K/yr-13.8%9.4% conv. - **organic holy basil**7K/yr-3.6%7.1% conv. - **holy basil extract**9K/yr+12.8%8.1% conv. - **holy basil capsules**6K/yr-12.1%5.0% conv. - **holy basil organic**3K/yr-10.6%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/holy-basil/search-terms)
## **Top holy basil products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$22K8%$45K12%$67K16%$90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlyle Holy Basil Capsules | 200 Count | Tulsi Holy Basil Leaf Extract**Carlyle**$10.03**4.6★1,794 rev](https://www.amazon.com/dp/B08SRC7L2K) [2**Himalaya Holy Basil Capsules-720mg Holy Basil Supplement Support for Stress Relief Reduce Cortisol Relaxation Energy Support and Occasional Sleeplessness -Vegan Non-GMO Gluten Free 60 Capsules**Himalaya**$21.07**4.6★1,624 rev](https://www.amazon.com/dp/B00D3ZD86W) [3**MARYRUTHS Organic Holy Basil Leaf Liquid Drops | 590mg Tulsi Holy Basil Herbal | Antioxidant | Digestive & Cognitive Function | Vegan | CLP Certified | USDA Organic | Non-GMO | Sugar Free | 1 oz**MARYRUTH'S**$18.64**4.6★1,318 rev](https://www.amazon.com/dp/B084Q2B14Z) [4**Zazzee USDA Organic Holy Basil 10:1 Extract 120 Vegan Capsules 4 Month Supply Tulsi Extract Ursolic Acid Ocimum Tenuiflorum Antioxidant & Stress Support All-Natural Non-GMO Made in the USA**Zazzee**$24.39**4.5★531 rev](https://www.amazon.com/dp/B09GNPGCNN) [5**Nutricost Holy Basil Capsules 500mg 120 Vegetarian Capsules Gluten-Free**Nutricost**$12.77**4.5★482 rev](https://www.amazon.com/dp/B07X43HLBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA**PURE CO**$17.52**32 rev4mo ago](https://www.amazon.com/dp/B0GTQKYZMR) [**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**171 rev1y ago](https://www.amazon.com/dp/B0F7FK3ZY1) [**P.CALM Holy Basil Bubble Deep Mask | Blackhead Removal & Pore Cleansing Purifying Clay Wash-Off Pack Carbonated Water for Sensitive Skin | Korean Skincare 90g / 3.17 oz**P.CALM**$18.90**1,021 rev1y ago](https://www.amazon.com/dp/B0DSZJNTWV) [**PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO**PRISTINE'S**$15.14**55 rev1y ago](https://www.amazon.com/dp/B0DBRNP3CV) [**FullChea - Holy Basil Tea Bags 40 Count Dried Holy Basil Leaves**FullChea**$9.60**404 rev2y ago](https://www.amazon.com/dp/B0CX1GS7ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA**PURE CO**$17.52**4.8★**▲ 389%**](https://www.amazon.com/dp/B0GTQKYZMR) [**Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested**Spice Profile**$6.98**4.8★**▲ 227%**](https://www.amazon.com/dp/B0F7FK3ZY1) [**Piping Rock Holy Basil Supplement | 200 Capsules | Herb Leaf Extract**Piping Rock**$10.51**4.8★**▲ 214%**](https://www.amazon.com/dp/B0BRBRJWSM) [**Gaia Herbs Adrenal Health Daily Support - Herbal Supplement with Ashwagandha Holy Basil & Schisandra - Help Maintain Healthy Energy & Stress Levels* - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$30.97**4.6★**▲ 176%**](https://www.amazon.com/dp/B0036THMKS) [**Holy Basil Seed for Planting - Survival Garden Seeds (1 Pack)**SURVIVAL GARDEN SEEDS**$4.92**4.2★**▲ 110%**](https://www.amazon.com/dp/B09DLF8S31)
**~~View all trending →~~**
## **What reviews say buyers love and hate about holy basil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**14%
*“Delicious tea”*
**Quality-Overall**13%
*“Quality freshness and taste are on point”*
**Plant Growth**6%
*“Easy to grow”*
**Value For Money**5%
*“Good price”*
**Sleep Quality**5%
*“Sleeping Better”*
**Flavor**4%
*“Awesome flavor”*
**Stress/Anxiety**3%
*“The best thing for my anxiety”*
**Soft Feel**3%
*“your face is smooth”*
**Efficiency**3%
*“Effective works”*
**Soothing Effect**3%
*“Very soothing and calming and effective”*
### **What buyers complain about **
**Plant Growth**15%
*“Nothing grew”*
**Functionality-Overall**9%
*“Not effective”*
**Taste-Overall**6%
*“It has a funny taste”*
**Value For Money**5%
*“it was a waste of money”*
**Advertised Vs Actual Product**4%
*“Trash, not like advertisement”*
**Stress/Anxiety**3%
*“Sent me into a depression”*
**Allergies**3%
*“Irritating”*
**Side Effects**3%
*“No noticeable effect”*
**Size-Overall**3%
*“Very small container”*
**Flavor**2%
*“Not much flavor”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Functionality-Overall**19%
**Leak-Proof**13%
**Plant Growth**10%
**Product Condition**6%
**Taste-Overall**6%
**Texture/Consistency-Overall**4%
**Value For Money**4%
**Skin Health**4%
**Moist/Dry**3%
## **Common holy basil questions**
- **Is holy basil profitable to sell on Amazon United States?**
- The niche generates $562K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the holy basil niche?**
- 28 brands and 577 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in holy basil?**
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for holy basil peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the holy basil niche?**
- Listings span $4.92–$52.53; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.
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