---
title: "Holographic Wrapping Paper — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/holographic-wrapping-paper"
last_updated: "2026-08-12T06:25:37.534Z"
locale: en
meta:
description: "Amazon product research for holographic wrapping paper: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for holographic wrapping paper: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Holographic Wrapping Paper — Amazon US Product Research"
---
# **Holographic Wrapping Paper**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 27Competition 80Returns 86Price range 59Avg price 41Brand share 51Review moat 65Quality gap 27
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****893.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.92–$26.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$56K**
$56K/yr · 236K searches
## **Is holographic wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, holographic wrapping paper is a $56K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **holographic wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$109K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **189 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**21%**
- Burymento22% - WRAPAHOLIC18% - LeZakaa16% - Merture11% - RUSPEPA8% - Flyhill4%
## **holographic wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 16.8×
[**Open Trend **](https://flapen.com/research/us/health-household/holographic-wrapping-paper/trend)
## **Top holographic wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **holographic wrapping paper**44K/yr-14.0%2.8% conv. - **glitter wrapping paper**26K/yr-8.5%2.2% conv. - **sparkly wrapping paper**10K/yr-10.8%5.3% conv. - **sparkle wrapping paper**6K/yr-10.4%5.5% conv. - **metallic wrapping paper roll**6K/yr+19.9%2.3% conv. - **wrapping paper metallic**6K/yr-17.8%3.0% conv. - **wrapping paper foil**6K/yr-20.0%0.8% conv. - **shiny christmas wrapping paper**23K/yr+13.8%0.0% conv. - **wrapping paper shiny**4K/yr-34.7%3.5% conv. - **christmas wrapping paper metallic**10K/yr-48.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/holographic-wrapping-paper/search-terms)
## **Top holographic wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burymento Silver Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)**Burymento**$11.96**4.7★1,298 rev](https://www.amazon.com/dp/B0DSFM74JF) [2**Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)**Burymento**$12.14**4.7★1,298 rev](https://www.amazon.com/dp/B0D9NFKFFC) [3**Merture 17 In X 32.8 Ft (46.5 sq.ft.) Holographic Wrapping Paper Roll Silver Dots Gift Wrap for Disco Party Wedding Birthday Christmas Bridal Shower Fathers Day Graduation**Merture**$13.60**4.7★386 rev](https://www.amazon.com/dp/B0CQY7FRKX) [4**LeZakaa Purple Wrapping Paper Roll Holographic Iridescent Purple Gift Wrap for Nightmare Before Christmas Xmas Party Halloween Birthday Valentines Mothers Day Holiday 17 in x 32.8 Ft**LeZakaa**$9.95**4.7★810 rev](https://www.amazon.com/dp/B0BTYCGCZN) [5**WRAPAHOLIC Pink Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower Christmas**WRAPAHOLIC**$8.42**4.7★481 rev](https://www.amazon.com/dp/B0FGD2WZD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)**Vnaaem**$7.87**104 rev3mo ago](https://www.amazon.com/dp/B0GVS3D4Z1) [**Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet**Juertime**$10.14**38 rev6mo ago](https://www.amazon.com/dp/B0GGZRG93L) [**RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower**WRAPAHOLIC**$9.77**3,156 rev6mo ago](https://www.amazon.com/dp/B0GGHR7F8J) [**woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper**woric**$10.09**645 rev6mo ago](https://www.amazon.com/dp/B0GDFY5TJM) [**LeZakee Holographic Star Wrapping Paper Pink Blue Silver Glitter Stars Shimmering Decorative Paper for Birthday Holiday Party Gifts Each Roll 17 Inch x 10 Feet Mini Roll 3 Rolls**LeZakaa**$13.82**1,812 rev7mo ago](https://www.amazon.com/dp/B0G7TJRQHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vnaaem Rose Gold Holographic Wrapping Paper Roll - Metallic Foil Stars Design Gift Wrap for Birthday Kpop Party Graduation Wedding Baby Shower(17 In x 16.5 Ft)**Vnaaem**$7.87**4.7★**▲ 650%**](https://www.amazon.com/dp/B0GVS3D4Z1) [**RAPAHOLIC Metallic Holographic Wrapping Paper - 3 Mini Rolls - 17 Inch x 120 Inch Per Roll - Blue White Pink Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower**WRAPAHOLIC**$9.77**4.5★**▲ 638%**](https://www.amazon.com/dp/B0GGHR7F8J) [**Juertime Silver Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Mothers Day Baby Shower Christmas - 17 Inches X 32.8 Feet**Juertime**$10.14**4.8★**▲ 563%**](https://www.amazon.com/dp/B0GGZRG93L) [**woric Pink Wrapping Paper Roll -Mini- 17 Inch x 33 Feet Girl Wrapping Paper**woric**$10.09**4.6★**▲ 546%**](https://www.amazon.com/dp/B0GDFY5TJM) [**WRAPAHOLIC Fireworks Holographic Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Fireworks Wrapping Paper for Birthday Wedding Baby Shower Christmas**WRAPAHOLIC**$8.89**4.7★**▲ 453%**](https://www.amazon.com/dp/B0FGD6WJTV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about holographic wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality”*
**Color**15%
*“The colors are pretty”*
**Thickness**8%
*“It is thick enough to make wrapping easy”*
**Brightness/Shine/Glow**6%
*“Love the sparkle”*
**Ease Of Use**6%
*“Easy to use”*
**Gifting Purpose**6%
*“Makes for the perfect gift presentation”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Size-Overall**5%
*“Good sizes”*
**Value For Money**4%
*“Great buy”*
**Design-Overall**4%
*“Awesome design”*
### **What buyers complain about **
**Size-Overall**38%
*“These are short 17 in”*
**Thickness**8%
*“almost too thick”*
**Value For Money**5%
*“A bit expensive”*
**Color**4%
*“the black is not for you”*
**Adhesion/Stickiness**3%
*“Scotch tape will NOT stay on this paper”*
**Quality-Overall**2%
*“I was expecting better quality”*
**Ease Of Use**2%
*“It's just too difficult to use”*
**Gifting Purpose**1%
*“The sides of all of the gifts I wrapped are repeatedly coming undone”*
**Advertised Vs Actual Product**1%
*“Not what's pictured”*
**Paper Compatibility**1%
*“This a nightmare to work with on sticker paper ugh for work I got it for it didnt work well disappointed wasted two sheets”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**12%
**Color**7%
**Value For Money**6%
**Adhesion/Stickiness**3%
**Paper Quality**1%
**Print Quality**1%
**Functionality-Overall**1%
**Quality-Overall**1%
**Smell**1%
## **Common holographic wrapping paper questions**
- **Is holographic wrapping paper profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 57 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the holographic wrapping paper niche?**
- 23 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in holographic wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.4%.
- **When does demand for holographic wrapping paper peak?**
- Demand peaks in Dec; the busiest month runs 16.8× the quietest.
- **What does it cost to enter the holographic wrapping paper niche?**
- Listings span $6.92–$26.42; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
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