---
title: "Hojicha — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/hojicha"
last_updated: "2026-08-12T06:24:19.172Z"
locale: en
meta:
description: "Amazon product research for hojicha: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hojicha: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hojicha — $6K/mo Amazon US Product Research (2026)"
---
# **Hojicha**
**Worth a look**
Shows low returns (0.0%), but a small market ($74K/yr) keeps it on the watch list.
Market size 19Growth 19Conversion 80Competition 31Returns 100Price range 69Avg price 83Brand share 44Review moat 90Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****200.61**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.62–$33.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$74K**
$74K/yr · 50K searches
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
## **Is hojicha profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hojicha is a $74K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hojicha market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$73K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#628**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Yamamotoyama29% - YAMASAN KYOTO UJI28% - Jade Leaf Matcha8% - SARASOTA COFFEE & TEA CO.7% - SUGIMOTO TEA6% - Eden5% - Open — no brand owns it (7 brands, 16%)
## **hojicha demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
8K6KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/hojicha/trend)
## **Top hojicha products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YAMASAN KYOTO UJI Hojicha Tea Roasted green Tea Low caffeine JAS Certified Organic Japanese Tea 150g Bag**YAMASAN KYOTO UJI**$20.26**4.6★774 rev](https://www.amazon.com/dp/B07BS9BZ3P) [2**Yamamotoyama - Hoji Cha (Roasted Tea) 16 bags**Yamamotoyama**$6.62**4.6★818 rev](https://www.amazon.com/dp/B0002G3UYU) [3**Jade Leaf Matcha Organic Japanese Hojicha Roasted Matcha Powder - Barista Edition - 50 Servings (1.76 Ounce Pouch)**Jade Leaf Matcha**$10.99**4.4★394 rev](https://www.amazon.com/dp/B094VFGPY4) [4**Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO**SARASOTA COFFEE & TEA CO.**$10.01**3.5★3 rev](https://www.amazon.com/dp/B0G7Y5KF3J) [5**Yamamotoyama Organic Hojicha Premium Green Tea (2 Pack Total of 2.4oz)**Yamamotoyama**$16.43**4.4★81 rev](https://www.amazon.com/dp/B083N1KTHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Emptea Hojicha Loose Leaf Dark Roasted First Harvest from Yame Japan - Low Caffeine Japanese Roasted Green Tea Houjicha Hot & Cold Brew Tea Masters Blend 2.82oz (80g)**EMPTEA**$20.58**28 rev3mo ago](https://www.amazon.com/dp/B0GS3FBKRP) [**Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO**SARASOTA COFFEE & TEA CO.**$10.01**3 rev7mo ago](https://www.amazon.com/dp/B0G7Y5KF3J) [**TAGASHIRA CHAHO Hojicha Powder (30g/1.06oz) - Kyoto Uji Stone Milled Japanese Roasted Green Tea Latte Powder Low caffeine 100% Product of Japan**TAGASHIRA CHAHO**$19.19**86 rev9mo ago](https://www.amazon.com/dp/B0FWK3LM5N) [**Queen Omi Organic Hojicha Powder | Japanese Roasted Green Tea Latte Powder | Kyoto Uji Japan | Low Caffeine Stone-Milled Dark Roast | Matcha & Coffee Alternative | 80g**Queen Omi**$25.03**56 rev9mo ago](https://www.amazon.com/dp/B0FHYTGGW3) [**One With Tea Organic Hojicha Powder Roasted Japanese Green Tea Powder Stone Ground Low Caffeine Smooth Flavor 2 oz (60g) Perfect for Latte & Iced Drinks**ONE WITH TEA**$14.34**90 rev2y ago](https://www.amazon.com/dp/B0D3JCFC1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emptea Hojicha Loose Leaf Dark Roasted First Harvest from Yame Japan - Low Caffeine Japanese Roasted Green Tea Houjicha Hot & Cold Brew Tea Masters Blend 2.82oz (80g)**EMPTEA**$20.58**4.9★**▲ 278%**](https://www.amazon.com/dp/B0GS3FBKRP) [**Organic Hojicha Green Tea Loose Leaf | Japanese Roasted Green Tea | Naturally Low Caffeine | Smooth Toasted Nutty Flavor | 4.4 oz Bulk Bag | Antioxidant Rich | Hot or Iced | Non-GMO**SARASOTA COFFEE & TEA CO.**$10.01**3.5★**▲ 256%**](https://www.amazon.com/dp/B0G7Y5KF3J) [**TAGASHIRA CHAHO Hojicha Powder (30g/1.06oz) - Kyoto Uji Stone Milled Japanese Roasted Green Tea Latte Powder Low caffeine 100% Product of Japan**TAGASHIRA CHAHO**$19.19**4.5★**▲ 162%**](https://www.amazon.com/dp/B0FWK3LM5N) [**One With Tea Organic Hojicha Powder Roasted Japanese Green Tea Powder Stone Ground Low Caffeine Smooth Flavor 2 oz (60g) Perfect for Latte & Iced Drinks**ONE WITH TEA**$14.34**4.5★**▲ 78%**](https://www.amazon.com/dp/B0D3JCFC1Q) [**Mighty Leaf Organic Hojicha Green Tea 15 Count 15 CT**Mighty Leaf**$13.97**4.4★**▲ 69%**](https://www.amazon.com/dp/B07KQZ3FCQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hojicha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Delicious tea”*
**Flavor**19%
*“Nice bright flavor”*
**Quality-Overall**7%
*“the quality is really good”*
**Caffeine Content**5%
*“it also naturally results in a reduced caffeine content”*
**Value For Money**4%
*“it is well worth it”*
**Smell**4%
*“Smells great”*
**Freshness**2%
*“Always fresh”*
**Sweetness**2%
*“is has natural sweetness”*
**Soft Feel**2%
*“much milder and smoother”*
**Advertised Vs Actual Product**2%
*“it works the same as matcha”*
### **What buyers complain about **
**Taste-Overall**24%
*“This is quite bland”*
**Flavor**9%
*“I didn't get any real notes of any nutty flavor”*
**Caffeine Content**4%
*“The dark roasting process burns off a lot of caffeine”*
**Size-Overall**4%
*“Beware, the bag is huge”*
**Bitter**4%
*“Bitter”*
**Value For Money**4%
*“a little bit cheaper in the end”*
**Smell**4%
*“It lacks smell and taste, period”*
**Quality-Overall**3%
*“Not good quality hojicha”*
**Weight Light**1%
*“For me its too light”*
**Dilute/Watery**1%
*“they taste like water compared to this one”*
### **Top return reasons **
**Taste-Overall**33%
**Value For Money**11%
**Flavor**11%
**Bitter**11%
**Size-Overall**6%
**Product Condition**6%
**Caffeine Content**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Texture/Consistency-Overall**3%
## **Common hojicha questions**
- **Is hojicha profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the hojicha niche?**
- 13 brands and 68 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in hojicha?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.0%.
- **When does demand for hojicha peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the hojicha niche?**
- Listings span $6.62–$33.58; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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