---
title: "Hmb Powder — $11K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/hmb-powder"
last_updated: "2026-08-12T08:07:17.304Z"
locale: en
meta:
description: "Amazon product research for hmb powder: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hmb powder: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hmb Powder — $11K/mo Amazon US Product Research (2026)"
---
# **Hmb Powder**
**Skip it**
A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 22Conversion 88Competition 5Returns 100Price range 95Avg price 95Brand share 8Review moat 48Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.78**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.94–$39.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,671.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$137K**
$137K/yr · 56K searches
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
## **Is hmb powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hmb powder is a $137K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hmb powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$143K–$190K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#766**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Nutricost54% - BulkSupplements31% - It's Just!5% - NOW Foods4% - Primaforce3% - BEYOND RAW3% - Open — no brand owns it (0%)
## **hmb powder demand & seasonality**
Weekly Amazon search volume, last 36 weeks — -5.1% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/hmb-powder/trend)
## **Top hmb powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$41K45%$62K60%$82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO**Nutricost**$19.60**4.6★2,812 rev](https://www.amazon.com/dp/B07LHCB9FN) [2**BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$19.71**4.5★3,752 rev](https://www.amazon.com/dp/B017L2M7RI) [3**Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)**It's Just!**$15.94**4.4★356 rev](https://www.amazon.com/dp/B0CHTSRGHX) [4**NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams**NOW Foods**$23.41**4.3★709 rev](https://www.amazon.com/dp/B01N5SJKTS) [5**BulkSupplements.com HMB Powder - as Calcium HMB Beta-Hydroxy Beta-Methylbutyrate - HMB Powder Supplements Gluten Free - 1g per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$30.40**4.5★3,752 rev](https://www.amazon.com/dp/B017L2M7SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate**Primaforce**$18.32**71 rev2y ago](https://www.amazon.com/dp/B0CNKV2T7T) [**Its Just! - HMB Powder 250g Beta-Hydroxy Beta-Methylbutyrate as Calcium HMB Batch Tested Gluten Free Non-GMO Heavy Metal Tested Keto Friendly (Unflavored 250g)**It's Just!**$15.94**356 rev2y ago](https://www.amazon.com/dp/B0CHTSRGHX) [**Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO**Nutricost**$19.60**2,812 rev7y ago](https://www.amazon.com/dp/B07LHCB9FN) [**BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings**BEYOND RAW**$39.10**247 rev8y ago](https://www.amazon.com/dp/B07639FK61) [**NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams**NOW Foods**$23.41**709 rev9y ago](https://www.amazon.com/dp/B01N5SJKTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEYOND RAW Chemistry Labs HMB Powder Increase Performance 30 Servings**BEYOND RAW**$39.10**4.4★**▲ 36%**](https://www.amazon.com/dp/B07639FK61) [**BulkSupplements.com HMB Powder - Beta-Hydroxy Beta-Methylbutyrate Calcium HMB Supplement - Gluten Free - 1g per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$19.71**4.5★**▲ 17%**](https://www.amazon.com/dp/B017L2M7RI) [**Nutricost HMB Powder (Beta-Hydroxy Beta-Methylbutyrate) 250 Grams - Gluten Free & Non-GMO**Nutricost**$19.60**4.6★**▲ 10%**](https://www.amazon.com/dp/B07LHCB9FN) [**NOW Foods Sports Nutrition HMB (-Hydroxy -Methylbutyrate)Powder Sports Recovery* 90 Grams**NOW Foods**$23.41**4.3★**— 7%**](https://www.amazon.com/dp/B01N5SJKTS) [**Primaforce HMB Supplement Powder (200g) (Unflavored) - Pure Calcium Beta-Hydroxy Beta-Methylbutrate**Primaforce**$18.32**4.5★**— 5%**](https://www.amazon.com/dp/B0CNKV2T7T)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hmb powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Clean ingredient quality with great mixability”*
**Value For Money**11%
*“Good portions for the price”*
**Dosage**8%
*“The included scoop size makes dosing incredibly accurate”*
**Solubility**6%
*“does mix well and taste ok”*
**Muscle Pain Relief**6%
*“It is highly effective for supporting muscle recovery”*
**Strength**5%
*“Solid HMB”*
**Nutritional Content**5%
*“nutricost is my go too”*
**Side Effects**4%
*“No side effects”*
**Efficiency**4%
*“Works well”*
**Durability**4%
*“it seems like it lasts well past my 1&1/2 - 2 hour workouts”*
### **What buyers complain about **
**Taste-Overall**21%
*“Its the worst tasting supplement Ive ever tried in my life”*
**Vitamin**10%
*“But probably more my problem than the quality of the supplement”*
**Side Effects**8%
*“This product should list that it causes headaches gas”*
**Size-Overall**6%
*“The container is too narrow”*
**Dosage**4%
*“I really don't want air getting to the product for the next 500 days. 1 gr per day.”*
**Flavor**3%
*“No flavor or taste”*
**Smell**3%
*“Very pungent odor that lingers on anything it touches”*
**Unsustainable Design**2%
*“It is a very frustrating design flaw that makes daily use a chore”*
**Solubility**2%
*“Disolves only in hot coffee/tea etc”*
**Oily/Greasy**2%
*“Its like putting oil in water, it separates and just fall's to the bottom of the cup”*
## **Common hmb powder questions**
- **Is hmb powder profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 7 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the hmb powder niche?**
- 6 brands and 16 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hmb powder?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Side Effects. The return rate is 0.0%.
- **What does it cost to enter the hmb powder niche?**
- Listings span $15.94–$39.10; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.
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