---
title: "Hemorrhoid Treatment — $1.3M/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/hemorrhoid-treatment"
last_updated: "2026-08-12T07:25:20.454Z"
locale: en
meta:
description: "Amazon product research for hemorrhoid treatment: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hemorrhoid treatment: $1.3M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hemorrhoid Treatment — $1.3M/mo Amazon US Product Research"
---
# **Hemorrhoid Treatment**
**Worth a look**
Shows a $15.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 99Competition 38Returns 100Price range 68Avg price 81Brand share 5Review moat 17Quality gap 33
**Market size**
**Incredible****$15.5M**
$15.5M/yr · 4.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.43–$35.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,229.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is hemorrhoid treatment profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hemorrhoid treatment is a $15.5M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemorrhoid treatment market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **800K–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$14.0M–$17.5M**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **145 days**
## **Competition: brands, sellers & click share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Preparation H58% - Doctor Butler's14% - Amazon Basic Care10% - TUCKS9% - REVIVOL-XR6% - Ebanel2% - Open — no brand owns it (0%)
## **hemorrhoid treatment demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
100K60KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/hemorrhoid-treatment/trend)
## **Top hemorrhoid treatment search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hemorrhoid treatment**1.9M/yr-7.5%13.9% conv. - **preparation h**1.1M/yr+4.7%23.9% conv. - **hemorrhoid cream**835K/yr-0.1%16.8% conv. - **preparation h cream**169K/yr-20.1%23.8% conv. - **hemorrhoid**170K/yr-4.1%7.0% conv. - **hemorrhoid relief**62K/yr+69.3%8.1% conv. - **hemorrhoids treatment**98K/yr-12.6%9.0% conv. - **hemorrhoid pain relief products**51K/yr+4.5%5.2% conv. - **prep h**51K/yr+2.1%19.9% conv. - **hemorrhoid ointment**51K/yr-5.8%12.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/hemorrhoid-treatment/search-terms)
## **Top hemorrhoid treatment products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.1M30%$4.7M40%$6.2M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$7.62**4.6★41,988 rev](https://www.amazon.com/dp/B07PS3T5LS) [2**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**4.5★5,214 rev](https://www.amazon.com/dp/B07QJZYFSD) [4**Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce**Preparation H**$12.68**4.7★17,031 rev](https://www.amazon.com/dp/B07PMQB7Q6) [5**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)**TUCKS**$8.13**1,062 rev1y ago](https://www.amazon.com/dp/B0DR3MWJKC) [**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**2,838 rev6y ago](https://www.amazon.com/dp/B0897VD69M) [**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**5,214 rev7y ago](https://www.amazon.com/dp/B07QJZYFSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★**▲ 32%**](https://www.amazon.com/dp/B0897VD69M) [**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★**▲ 26%**](https://www.amazon.com/dp/B0BZWM773N) [**PREPARATION H Hemorrhoid Symptom Treatment Suppositories Burning Itching and Discomfort Relief (48 Count)**Preparation H**$35.36**4.6★**▲ 21%**](https://www.amazon.com/dp/B0753B3BK5) [**Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)**Amazon Basic Care**$5.43**4.5★**▲ 18%**](https://www.amazon.com/dp/B07QJZYFSD) [**Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce**Preparation H**$12.68**4.7★**▲ 15%**](https://www.amazon.com/dp/B07PMQB7Q6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hemorrhoid treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**17%
*“Works well as needed”*
**Quality-Overall**17%
*“Great product & came as described”*
**Advertised Vs Actual Product**10%
*“As described”*
**Value For Money**8%
*“Worth it”*
**Ease Of Use**4%
*“Easy to use”*
**Soothing Effect**4%
*“These wipes are soothing”*
**Comfort-Overall**4%
*“comfortable to use”*
**Inflammation**3%
*“Decreases inflammation and swelling”*
**Itch Relief**2%
*“Good stuff, soothes itching and helps healing”*
**Allergies**2%
*“Very good & great relief of irritation”*
### **What buyers complain about **
**Functionality-Overall**19%
*“no results”*
**Value For Money**12%
*“its expensive”*
**Pain Relief-Overall**8%
*“Painful”*
**Allergies**6%
*“Allergic reaction”*
**Size-Overall**5%
*“the cap was to big”*
**Quality-Overall**4%
*“Cheap made”*
**Ease Of Use**3%
*“Unbelievably hard to use”*
**Advertised Vs Actual Product**3%
*“Not as they were”*
**Itch Relief**2%
*“This did nothing for the itch at all”*
**Thickness**2%
*“they seem thicker”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common hemorrhoid treatment questions**
- **Is hemorrhoid treatment profitable to sell on Amazon United States?**
- The niche generates $15.5M/yr across 17 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hemorrhoid treatment niche?**
- 6 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in hemorrhoid treatment?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for hemorrhoid treatment peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the hemorrhoid treatment niche?**
- Listings span $5.43–$35.36; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 19,229 reviews — the moat a new listing must climb.
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