---
title: "Hemorrhoid Cream with Lidocaine — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/hemorrhoid-cream-with-lidocaine"
last_updated: "2026-08-12T07:29:04.522Z"
locale: en
meta:
description: "Amazon product research for hemorrhoid cream with lidocaine: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hemorrhoid cream with lidocaine: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hemorrhoid Cream with Lidocaine — Amazon US Product Research"
---
# **Hemorrhoid Cream with Lidocaine**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 61Conversion 99Competition 35Returns 100Price range 66Avg price 79Brand share 26Review moat 22Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.59**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$697K**
$697K/yr · 227K searches
**Price range**
**Good****$5.43–$33.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,848.24**
avg incumbent reviews — the moat a new listing must climb
## **Is hemorrhoid cream with lidocaine profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hemorrhoid cream with lidocaine is a $697K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 61/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemorrhoid cream with lidocaine market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$664K–$830K**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**7%**
- Preparation H50% - Doctor Butler's14% - WELMATE13% - REVIVOL-XR8% - RectaEase4% - TUCKS4% - Open — no brand owns it (3 brands, 7%)
## **hemorrhoid cream with lidocaine demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/hemorrhoid-cream-with-lidocaine/trend)
## **Top hemorrhoid cream with lidocaine search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **preparation h with lidocaine**87K/yr+50.3%16.2% conv. - **hemorrhoid cream with lidocaine**49K/yr+52.3%13.1% conv. - **preparation h rapid relief with lidocaine**10K/yr+84.6%15.4% conv. - **lidocaine hemorrhoid cream**6K/yr+105.4%12.5% conv. - **preparation h lidocaine**9K/yr-3.0%14.5% conv. - **hemorrhoid treatment lidocaine**7K/yr+16.7%11.3% conv. - **lidocaine for hemorrhoids**7K/yr+4.6%10.8% conv. - **hemorrhoid cream lidocaine**5K/yr+21.7%11.4% conv. - **hemorrhoid lidocaine**6K/yr+1.4%9.1% conv. - **lidocaine cream for hemorrhoids**5K/yr+10.0%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/hemorrhoid-cream-with-lidocaine/search-terms)
## **Top hemorrhoid cream with lidocaine products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$70K20%$139K30%$209K40%$279K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube**Preparation H**$26.08**4.6★6,784 rev](https://www.amazon.com/dp/B07PQY2SLP) [2**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3**Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$7.62**4.6★41,988 rev](https://www.amazon.com/dp/B07PS3T5LS) [4**WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)**WELMATE**$11.09**4.4★2,298 rev](https://www.amazon.com/dp/B0CRBP7MRH) [5**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)**TUCKS**$8.13**1,062 rev1y ago](https://www.amazon.com/dp/B0DR3MWJKC) [**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [**WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)**WELMATE**$11.09**2,298 rev2y ago](https://www.amazon.com/dp/B0CRBP7MRH) [**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4,627 rev2y ago](https://www.amazon.com/dp/B0CRBMN7JZ) [**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**▲ 46%**](https://www.amazon.com/dp/B009G6U1AS) [**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4.3★**▲ 44%**](https://www.amazon.com/dp/B0CRBMN7JZ) [**Preparation H Hemorrhoid Symptom Treatment Cream (2 x 1.8 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe**Preparation H**$22.22**4.6★**▲ 28%**](https://www.amazon.com/dp/B07CBLCFRF) [**Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle**Preparation H**$19.84**4.3★**▲ 15%**](https://www.amazon.com/dp/B09SGRD734) [**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★**▲ 13%**](https://www.amazon.com/dp/B0897VD69M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hemorrhoid cream with lidocaine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**21%
*“Works Well”*
**Quality-Overall**17%
*“just a helpful product”*
**Value For Money**11%
*“value for money”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Inflammation**4%
*“Good for inflammation”*
**Ease Of Use**3%
*“Easy to use”*
**Itch Relief**3%
*“It definitely relieved itchiness”*
**Comfort-Overall**3%
*“Comfort and Ease of use”*
**Allergies**2%
*“Non irritatng and works wel for me”*
**Ease Of Application**2%
*“Application- Also very effective”*
### **What buyers complain about **
**Functionality-Overall**27%
*“no results”*
**Value For Money**14%
*“Too expensive”*
**Pain Relief-Overall**11%
*“No pain relief”*
**Allergies**6%
*“I felt the itching”*
**Itch Relief**3%
*“This did nothing for the itch at all”*
**Quality-Overall**3%
*“Garbage”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Ease Of Use**2%
*“Sucks to need to use it”*
**Side Effects**2%
*“MADE ME WORSE”*
**Inflammation**2%
*“Burns”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common hemorrhoid cream with lidocaine questions**
- **Is hemorrhoid cream with lidocaine profitable to sell on Amazon United States?**
- The niche generates $697K/yr across 17 tracked products. 90-day search growth is +37.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the hemorrhoid cream with lidocaine niche?**
- 9 brands and 71 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in hemorrhoid cream with lidocaine?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for hemorrhoid cream with lidocaine peak?**
- Demand peaks in Mar–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hemorrhoid cream with lidocaine niche?**
- Listings span $5.43–$33.63; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 9,848 reviews — the moat a new listing must climb.
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