---
title: "Heel Insoles — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/heel-insoles"
last_updated: "2026-08-12T07:24:40.360Z"
locale: en
meta:
description: "Amazon product research for heel insoles: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for heel insoles: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Heel Insoles — $8K/mo Amazon US Product Research (2026)"
---
# **Heel Insoles**
**Skip it**
Prices mostly outside the sweet spot ($6.41–$13.50) — this niche doesn't clear our bar today.
Market size 23Growth 34Conversion 80Competition 51Returns 68Price range 0Avg price 27Brand share 33Review moat 24Quality gap 80
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,262.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$93K**
$93K/yr · 121K searches
**Price range**
**Bad****$6.41–$13.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is heel insoles profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, heel insoles is a $93K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heel insoles market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**11%**
- Dr. Scholl's61% - ZUCNANA8% - Walkize7% - benoo6% - Homergy4% - Bukihome4% - Open — no brand owns it (6 brands, 11%)
## **heel insoles demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +7.2% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/heel-insoles/trend)
## **Top heel insoles search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **heel insoles**25K/yr+25.4%3.9% conv. - **dr scholls heel inserts for women**19K/yr-2.4%11.6% conv. - **heel insoles for women**18K/yr+9.3%4.7% conv. - **heel pads for heels**6K/yr+36.2%6.7% conv. - **heel insole**7K/yr+20.9%3.4% conv. - **plantillas para zapatillas de mujer**6K/yr+8.0%2.6% conv. - **high heel insoles for women**8K/yr-23.1%5.1% conv. - **dr scholls inserts for women heels**5K/yr-5.6%11.8% conv. - **dr scholls heel**5K/yr-5.8%5.7% conv. - **dr scholls heel inserts**5K/yr+28.3%10.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/heel-insoles/search-terms)
## **Top heel insoles products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)**Dr. Scholl's**$6.41**4.1★18,977 rev](https://www.amazon.com/dp/B01M4OZ94W) [2**Dr. Scholls Love Your Heels & Wedges 3/4 Length Insoles All-Day Comfort for High Heeled Shoes Relieve & Prevent Shoe Discomfort Absorbs Shock Arch Support No-Show Discreet Insert 1 Pair**Dr. Scholl's**$9.16**4.0★3,090 rev](https://www.amazon.com/dp/B0862Q8RKX) [3**Dr. Scholls Love Your Heels & Wedges Ball of Foot Cushions for Women 1 Pair Metatarsal Pads Women - All-Day Comfort for High Heels - Relieve & Prevent Shoe Discomfort No Sliding Stopper Pads**Dr. Scholl's**$6.93**4.2★7,173 rev](https://www.amazon.com/dp/B0862RD2NQ) [4**ZUCNANA Ball of Foot Cushions (2 Pairs Gel Shoe Inserts) Heel Inserts for Women Non Slip Heel Pads Heel Cushions for Women Foot Pain Relief and Comfort One Size Fits Any (Clear)**ZUCNANA**$9.64**4.4★4,848 rev](https://www.amazon.com/dp/B09NKP7NGK) [5**Dr. Scholls Love Your Heels & Flats Heel Liner Cushions Helps Prevent Uncomfortable Shoe Rubbing at The Heel and Helps Prevent Shoe Slipping for Shoes That are Too Big 3 Pair**Dr. Scholl's**$10.75**4.2★2,615 rev](https://www.amazon.com/dp/B0862QK31H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Niluks 2 Pairs 3/4 Gel High Heel Insoles and 2 Pairs Heel Pads for Shoes Self-Adhesive Arch Support. Relieves Foot Pain Fits Pumps Sandals Dress Shoes Flats Sneakers (Clear Womens 5-9)**Niluks**$7.53**129 rev1y ago](https://www.amazon.com/dp/B0F93MMSMX) [**High Heel Cushion Inserts for Women - Bukihome 3/4 Invisible Insoles Prevent Feet from Sliding Forward - Shock & Sweat Absorption - Comfort Shoe Pads for High Heels Sandals Flats Size M**Bukihome**$9.78**595 rev1y ago](https://www.amazon.com/dp/B0DQV1D7SK) [**6 Pairs Heel Grips for Womens Shoes Heel Pads for Shoes Shoe Cushions for Women High Heel Comfort Pads - Metatarsal Pads Womens High Heel Inserts & Shoe Inserts for Women**Viybtue**$7.02**796 rev1y ago](https://www.amazon.com/dp/B0DJDBZQBF) [**Metatarsal Pads for Women & Men (4 Pads) Ball of Foot Cushions High Heel Cushion Foot Pads for Pain Relief & All Day Comfort Anti Slip Heel Insert for Women One Size Fits All (Clear)**benoo**$6.72**1,933 rev2y ago](https://www.amazon.com/dp/B0D3WJ6HJW) [**Dr. Scholls Heel & Arch All-Day Pain Relief Orthotic Insoles Length Shoe Inserts Women Size 6-10 1 Pair**Dr. Scholl's**$13.50**1,404 rev3y ago](https://www.amazon.com/dp/B0BVXK7BGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walkize Metatarsal Pads Women | Heel Inserts for Women | Ball of Foot Cushions (2 Pairs Foot Pads) All Day Pain Relief and Comfort One Size Fits Shoe Inserts (Clear 2 Pairs)**Walkize**$9.68**4.2★**▲ 143%**](https://www.amazon.com/dp/B07DN98BX4) [**Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men**Homergy**$9.79**4.1★**▲ 56%**](https://www.amazon.com/dp/B08T7ST3RN) [**6 Pairs Heel Grips for Womens Shoes Heel Pads for Shoes Shoe Cushions for Women High Heel Comfort Pads - Metatarsal Pads Womens High Heel Inserts & Shoe Inserts for Women**Viybtue**$7.02**4.4★**▲ 43%**](https://www.amazon.com/dp/B0DJDBZQBF) [**Heel Pads for Shoe that are Too Big Inserts for Women Heel Grips for Womens Mens Protectors Cushion Liners for Blisters Loose Shoes Comfort Fillers (BeigeBlack 4Pairs)**Riootlnm**$8.89**4.4★**▲ 41%**](https://www.amazon.com/dp/B0B8FTW3YQ) [**High Heel Cushion Inserts for Women - Bukihome 3/4 Invisible Insoles Prevent Feet from Sliding Forward - Shock & Sweat Absorption - Comfort Shoe Pads for High Heels Sandals Flats Size M**Bukihome**$9.78**4.3★**▲ 39%**](https://www.amazon.com/dp/B0DQV1D7SK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about heel insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**27%
*“Its very comfortable”*
**Size-Overall**11%
*“Like the way they fit”*
**Quality-Overall**9%
*“They seem well made”*
**Cushion**6%
*“Comfy cushion”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“Works ok”*
**Value For Money**5%
*“Reasonable Price”*
**Adhesion/Stickiness**4%
*“Sticks Well”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**3%
*“The material is soft”*
### **What buyers complain about **
**Size-Overall**10%
*“Too small”*
**Adhesion/Stickiness**9%
*“The adhesion is very poor”*
**Cushion**9%
*“Not much cushion”*
**Comfort-Overall**9%
*“felt very uncomfortable”*
**Pain Relief-Overall**8%
*“No pain relief”*
**Thickness**7%
*“These pads were just a bit thicker than other pads I have purchased”*
**Functionality-Overall**7%
*“Doesnt seem to be doing what its supposed to be doing”*
**Durability**5%
*“started breaking down after a few uses”*
**Grip**4%
*“Very slippery”*
**Hard Feel**3%
*“The sides are hard”*
### **Top return reasons **
**Size-Overall**18%
**Cushion**16%
**Comfort-Overall**11%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**8%
**Feet Fit**5%
**Thickness**3%
**Value For Money**3%
**Thin**2%
## **Common heel insoles questions**
- **Is heel insoles profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 22 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the heel insoles niche?**
- 12 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in heel insoles?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Cushion. The return rate is 2.3%.
- **When does demand for heel insoles peak?**
- Demand peaks in Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the heel insoles niche?**
- Listings span $6.41–$13.50; the average listing price is $9.25 (sweet spot $15–$100). The average incumbent carries 6,262 reviews — the moat a new listing must climb.
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