---
title: "Heart Shaped Box — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/heart-shaped-box"
last_updated: "2026-08-12T05:30:57.642Z"
locale: en
meta:
description: "Amazon product research for heart shaped box: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for heart shaped box: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Heart Shaped Box — $15K/mo Amazon US Product Research (2026)"
---
# **Heart Shaped Box**
**Skip it**
Soft demand (-78.6% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 0Conversion 16Competition 55Returns 60Price range 80Avg price 90Brand share 55Review moat 65Quality gap 23
**Avg price**
**Great****$20.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.72–$54.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****895.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$177K**
$177K/yr · 669K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-78.6%**
90-day search growth — must beat 0% to launch
## **Is heart shaped box profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, heart shaped box is a $177K/yr Amazon United States market (669K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heart shaped box market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$209K–$261K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#923**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **23.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**25%**
- WENPACK40% - Oairse21% - Glenmal4% - GLAMOUR BOUTIQUE4% - Hobby Lobby3% - Mooliwe3%
## **heart shaped box demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -78.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 15.6×
[**Open Trend **](https://flapen.com/research/us/health-household/heart-shaped-box/trend)
## **Top heart shaped box search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **heart shaped box**197K/yr-82.5%1.1% conv. - **heart box**166K/yr-80.4%1.5% conv. - **heart boxes**51K/yr-84.6%1.2% conv. - **caja de corazon para flores**21K/yr-56.6%1.0% conv. - **heart shaped boxes**32K/yr-81.5%0.9% conv. - **cajas de corazon para flores**22K/yr-78.0%1.1% conv. - **heart boxes for flowers**16K/yr-55.5%0.9% conv. - **heart shape box**20K/yr-74.3%1.1% conv. - **heart gift box**23K/yr-81.7%0.5% conv. - **caja de corazon**12K/yr-58.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/heart-shaped-box/search-terms)
## **Top heart shaped box products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (Black)**WENPACK**$12.28**4.7★345 rev](https://www.amazon.com/dp/B09XB5H686) [2**WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (Pink)**WENPACK**$10.90**4.7★345 rev](https://www.amazon.com/dp/B085L1C7G2) [3**WENPACK Empty Heart Shaped Gift Box Strawberry Packaging (White)**WENPACK**$10.83**4.7★345 rev](https://www.amazon.com/dp/B085KVHTFQ) [4**Oairse Black Gift Boxes with Lids for Present Heart Shaped Flower Boxes for Arrangements Set of 4 Floral Gift Boxes for Bridesmaid Proposal Wedding Birthday Baby Showers**Oairse**$18.83**4.4★601 rev](https://www.amazon.com/dp/B0B311H4ML) [5**Oairse White Gift Boxes with Lids for Present Heart Shaped Flower Boxes for Arrangements Set of 4 Floral Gift Boxes for Bridesmaid Proposal Wedding Birthday Baby Showers**Oairse**$18.82**4.4★601 rev](https://www.amazon.com/dp/B0B2ZB9XSR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (White)**Kafucize**$10.20**3 rev4mo ago](https://www.amazon.com/dp/B0GSLYHQD7) [**Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (Pink)**Kafucize**$10.13**3 rev4mo ago](https://www.amazon.com/dp/B0GSLXM3WS) [**FYSUIMU 6Pcs Mothers Day Pink Heart Floral Paper Box Standing Flower Packaging Box for Bouquet Arrangements Valentines Day Birthday Wedding Party Favors Supplies**FYSUIMU**$10.29**1 rev5mo ago](https://www.amazon.com/dp/B0GJBHQZVC) [**Mooliwe 6 Pack Heart Shaped Flower Gift Box Bridesmaid Groomsmen Proposal Box Treat Fillable Gift Packaging Boxes with Ribbon Cardboard for Wedding Birthday Love Favors(White)**Mooliwe**$36.55**10 rev6mo ago](https://www.amazon.com/dp/B0GGLB1N2J) [**Qutawua Preserved Roses Heart Shape Box Valentines Day Gifts for Her Mothers Day Forever Flowers (Red 16 Roses)**Qutawua**$25.89**227 rev8mo ago](https://www.amazon.com/dp/B0G2GRJSWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (White)**Kafucize**$10.20**4.7★**▲ 440%**](https://www.amazon.com/dp/B0GSLYHQD7) [**FYSUIMU 6Pcs Mothers Day Pink Heart Floral Paper Box Standing Flower Packaging Box for Bouquet Arrangements Valentines Day Birthday Wedding Party Favors Supplies**FYSUIMU**$10.29**5.0★**▲ 432%**](https://www.amazon.com/dp/B0GJBHQZVC) [**Kafucize Heart Shaped Gift Box Empty Cardboard Packaging for Valentines Day Mothers Day Wedding Bridal Shower (Pink)**Kafucize**$10.13**4.7★**▲ 432%**](https://www.amazon.com/dp/B0GSLXM3WS) [**Mooliwe 6 Pack Heart Shaped Flower Gift Box Bridesmaid Groomsmen Proposal Box Treat Fillable Gift Packaging Boxes with Ribbon Cardboard for Wedding Birthday Love Favors(White)**Mooliwe**$36.55**5.0★**▲ 385%**](https://www.amazon.com/dp/B0GGLB1N2J) [**BEISHIDA Set of 3 Mothers Day Heart Shaped Box for Flowers Chocolate and Strawberries Mom Gift Box with Clear Lids for Presnet Flowers -Pink**BEISHIDA**$19.00**4.5★**▲ 159%**](https://www.amazon.com/dp/B0CM996C2H)
**~~View all trending →~~**
## **What reviews say buyers love and hate about heart shaped box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Beautiful gift”*
**Quality-Overall**16%
*“Premium quality”*
**Color**8%
*“True to color”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Smell**6%
*“Smells AMAZING”*
**Durability**6%
*“durable”*
**Size-Overall**5%
*“the lids fit nicely”*
**Value For Money**4%
*“Worth the money”*
**Design-Overall**4%
*“Beautifull crafted”*
**Strength**4%
*“Surprisingly sturdy”*
### **What buyers complain about **
**Size-Overall**38%
*“Small boxes”*
**Smell**11%
*“Smells like death”*
**Quality-Overall**10%
*“Bad quality”*
**Advertised Vs Actual Product**8%
*“Size was not the same as advertised”*
**Value For Money**5%
*“Not worth the price”*
**Strength**3%
*“It's not real sturdy”*
**Gifting Purpose**2%
*“Worst valentine surprise”*
**Assembly/Installation**1%
*“Serious Assemble required”*
**Durability**1%
*“It has been sitting 2 months still alive”*
**Functionality-Overall**1%
*“it didn't work”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**3%
**Color**2%
**Smell**2%
**Gifting Purpose**1%
**Strength**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common heart shaped box questions**
- **Is heart shaped box profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -78.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the heart shaped box niche?**
- 19 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in heart shaped box?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.6%.
- **When does demand for heart shaped box peak?**
- Demand peaks in Jan–Feb; the busiest month runs 15.6× the quietest.
- **What does it cost to enter the heart shaped box niche?**
- Listings span $5.72–$54.25; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.
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