---
title: "Trend — healthy protein powder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/healthy-protein-powder/trend"
last_updated: "2026-07-21T07:17:38.618Z"
locale: en
meta:
  description: "healthy protein powder clears our launch bar: a $2.5M/yr market growing +0.3% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "healthy protein powder clears our launch bar: a $2.5M/yr market growing +0.3% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Trend — healthy protein powder - Flapen"
---

# **healthy protein powder**

**Launch it**

A $2.5M/yr market growing +0.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 25Conversion 76Competition 61Returns 100Price range 95Avg price 95Brand share 68Review moat 23Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 1.0M searches

**Avg price**

**Incredible****$33.41**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.46–$61.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,161.46**

avg incumbent reviews — the moat a new listing must climb