---
title: "Hawthorn Berry — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/hawthorn-berry"
last_updated: "2026-08-06T15:43:46.988Z"
locale: en
meta:
description: "Niche score 66/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hawthorn Berry — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **hawthorn berry**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 20Conversion 84Competition 72Returns 100Price range 78Avg price 83Brand share 90Review moat 47Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.27**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 624K searches
**Price range**
**Great****$7.97–$40.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,847.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hawthorn berry is a $1.1M/yr Amazon United States market (624K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawthorn berry market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$914K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **—flat
**Sellers**
**387**
**Top-5 brand share**
**45%**
Top 20: 92%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**48%**
- Natures Craft10% - NOW Foods9% - Herbal Roots9% - Swanson8% - Zhivana Organics7% - Zazzee7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/hawthorn-berry/trend)
## **Top hawthorn berry search terms**
- **hawthorne berry supplement**187K/yr-6.5%10.3% conv. - **hawthorn berry**169K/yr-19.2%6.9% conv. - **hawthorn**76K/yr-8.3%5.7% conv. - **hawthorne berry**42K/yr-3.3%7.1% conv. - **hawthorn extract**33K/yr-12.6%6.9% conv. - **hawthorne berry extract**13K/yr+21.0%8.3% conv. - **hawthorn berries**15K/yr+3.0%4.9% conv. - **hawthorn berry supplement**10K/yr+42.5%7.4% conv. - **organic hawthorn berry**13K/yr-13.6%6.0% conv. - **hawthorn berry extract**11K/yr+1.1%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/hawthorn-berry/search-terms)
## **Top hawthorn berry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$32K6%$63K9%$95K12%$127K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**High Strength Hawthorn Berry Capsules - Pure Antioxidant Hawthorn Berry Supplement with Leaf & Flower Extract 4:1 for Healthy Heart & Digestion - Energy Support for Men & Women - 120 Count Pack**Natures Craft**$18.51**4.6★2,265 rev](https://www.amazon.com/dp/B0B39MPM2K) [2**Herbal Roots Organic Hawthorn Berry Capsules | Extra Strength 1 200mg per Serving | 60 Vegan Capsules**Herbal Roots**$25.60**4.7★1,018 rev](https://www.amazon.com/dp/B08VTJ7GPN) [3**Swanson Hawthorn Berry Full Spectrum Circulation Support Supplement for Heart-Health-Conscious Adults with Antioxidant Flavonoids (250 Capsules 565 mg Each)**Swanson**$14.60**4.6★4,393 rev](https://www.amazon.com/dp/B00068UA5G) [4**NOW Foods Supplements Hawthorn Berry 540 mg Free Radical Scavenger* Herbal Supplement 100 Veg Capsules**NOW Foods**$7.97**4.6★1,005 rev](https://www.amazon.com/dp/B0009P8XZ0) [5**Zazzee USDA Organic Hawthorn Berry 20:1 Extract 2% Vitexin 150 Capsules**Zazzee**$24.46**4.7★661 rev](https://www.amazon.com/dp/B0CBZHCDHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Hawthorn Berries - 1lb (16oz) - Herbal Tea - 100% USDA Certified Organic - EarthWise Aromatics**EarthWise Aromatics**$14.97**29 rev7mo ago](https://www.amazon.com/dp/B0GCXNVLVZ) [**SODGHYTR Dried Hawthorn Berry Slices 10.6oz/300g Fruit Tea Premium Seedless**SODGHYTR**$13.41**29 rev10mo ago](https://www.amazon.com/dp/B0FRSJC56N) [**Cure wid Pure Organic Hawthorn Berry Tea 16oz | Non-GMO Caffeine-Free Hawthorne Berry Tea | Resealable Eco-Friendly Bag | Dried Hawthorn Berries For Heart Health High Blood Pressure Support & Wellness**Cure wid Pure**$15.15**26 rev1y ago](https://www.amazon.com/dp/B0DJWQMZR9) [**Wild & Organic Hawthorn Berry Tincture 600 mg - Liquid Hawthorne Berry Supplement for Overall Support - Vegan Sugar & Alcohol-Free Fruit Extract Drops - 4 fl oz**Wild & Organic**$23.72**286 rev1y ago](https://www.amazon.com/dp/B0DHLXHCL8) [**Organic Hawthorn Berries 8oz. - Hawthorne Tea Loose Leaf for Heart Health**Zhivana Organics**$10.97**952 rev1y ago](https://www.amazon.com/dp/B0D9M1PHGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Hawthorn Berries - 1lb (16oz) - Herbal Tea - 100% USDA Certified Organic - EarthWise Aromatics**EarthWise Aromatics**$14.97**4.3★**▲ 339%**](https://www.amazon.com/dp/B0GCXNVLVZ) [**Cure wid Pure Organic Hawthorn Berry Tea 16oz | Non-GMO Caffeine-Free Hawthorne Berry Tea | Resealable Eco-Friendly Bag | Dried Hawthorn Berries For Heart Health High Blood Pressure Support & Wellness**Cure wid Pure**$15.15**4.8★**▲ 200%**](https://www.amazon.com/dp/B0DJWQMZR9) [**SODGHYTR Dried Hawthorn Berry Slices 10.6oz/300g Fruit Tea Premium Seedless**SODGHYTR**$13.41**4.1★**▲ 162%**](https://www.amazon.com/dp/B0FRSJC56N) [**Natures Push Super Potent Hawthorn Berry Supplement 10:1 Extract 675mg Capsules for Digestion Heart Health Glycemic Support-Extra Strength Non-GMO Gluten Free Vegan GMP USA (60 Count (Pack of 1))**Nature's Push**$9.76**4.7★**▲ 67%**](https://www.amazon.com/dp/B0D8G5RRN2) [**BulkSupplements.com Organic Hawthorn Berry Extract Powder - Hawthorn Berry Supplement - Herbal & Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$23.29**4.6★**▲ 54%**](https://www.amazon.com/dp/B0741SFYMB)
**~~View all trending →~~**
## **What buyers say about hawthorn berry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Always consistent in quality”*
**Taste-Overall**13%
*“Delicious and healthy”*
**Blood Pressure**9%
*“Helps with blood pressure”*
**Heart Health**7%
*“Great for heart health”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**5%
*“Worth it”*
**Vitamin**2%
*“supplement is working well”*
**Ingredients-Overall**2%
*“Love the ingredients”*
**Nutritional Content**2%
*“Lots of benefits”*
**Efficiency**2%
*“Works Amazingly well”*
### **What buyers complain about **
**Functionality-Overall**9%
*“DOesn't work”*
**Blood Pressure**6%
*“I really didnt see any difference in my blood pressure unfortunately”*
**Value For Money**5%
*“Waste of money”*
**Side Effects**5%
*“It started to scare me”*
**Quality-Overall**4%
*“Quality. Not worth it did not feel anything”*
**Dosage**3%
*“Too strong of a dose”*
**Taste-Overall**3%
*“Has no taste”*
**Heart Health**3%
*“This product is very bad It gives me a fast heart rate is scary”*
**Flavor**3%
*“The flavor is rather bland”*
**Advertised Vs Actual Product**3%
*“Does not do what seller advertised”*
### **Top return reasons **
**Flavor**22%
**Taste-Overall**11%
**Joint Pain**11%
**Ease Of Use**11%
**Advertised Vs Actual Product**11%
**Thickness**11%
**Functionality-Overall**11%
**Value For Money**11%
## **Common questions**
- **Is hawthorn berry profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the hawthorn berry niche?**
- 28 brands and 387 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in hawthorn berry?**
- Top complaints mined from reviews: Functionality-Overall, Blood Pressure, Value For Money. The return rate is 0.0%.
- **When does demand for hawthorn berry peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hawthorn berry niche?**
- Listings span $7.97–$40.97; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.
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