---
title: "Harry Potter Wrapping Paper — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/harry-potter-wrapping-paper"
last_updated: "2026-08-12T07:25:17.532Z"
locale: en
meta:
description: "Amazon product research for harry potter wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for harry potter wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Harry Potter Wrapping Paper — Amazon US Product Research"
---
# **Harry Potter Wrapping Paper**
**Worth a look**
Shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 27Growth 28Conversion 73Competition 70Returns 85Price range 49Avg price 37Brand share 77Review moat 75Quality gap 19
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****517.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.73–$23.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.44**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$114K**
$114K/yr · 163K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is harry potter wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, harry potter wrapping paper is a $114K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$84K–$104K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#1,541**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**58%**
Top 20: 98%
**Top-5 click share**
**43%**
Top 20: 92%
**Open market**
**37%**
- American Greetings17% - Hallmark16% - Keluna10% - Pineraap8% - lopmou6% - Danilo Promotions LTD5%
## **harry potter wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/health-household/harry-potter-wrapping-paper/trend)
## **Top harry potter wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **harry potter wrapping paper**96K/yr+3.3%6.3% conv. - **harry potter wrapping paper birthday**15K/yr+0.3%8.5% conv. - **harry potter gift wrap**12K/yr-30.2%6.7% conv. - **harry potter gift wrapping paper**6K/yr+45.1%6.2% conv. - **wrapping paper harry potter**4K/yr+27.8%6.3% conv. - **harry potter christmas wrapping paper**18K/yr+385.1%0.3% conv. - **harry potter wrapping paper christmas**12K/yr-40.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/harry-potter-wrapping-paper/search-terms)
## **Top harry potter wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Greetings 105 sq. ft. Harry Potter Wrapping Paper Set with Gridlines for Birthdays Graduations and All Occasions Hogwarts House Crests Gryffindor Robe and Marauders Map (3 Rolls 30 in. x 14 ft. each)**American Greetings**$15.64**4.8★795 rev](https://www.amazon.com/dp/B0CMQZ7DKS) [2**Keluna Magic Theme Wrapping Paper - 12 Sheets Wizard Castle Wrapping Paper for Birthday Baby Shower**Keluna**$11.59**4.1★99 rev](https://www.amazon.com/dp/B0FM87XTNB) [3**Pineraap Wizard Castle Wrapping Paper Roll - 17Inch x16.4Feet - Magic Castle Theme Gift Wrap Vintage Gift Packing Paper for Fantasy Parties Birthdays Holidays**Pineraap**$12.89**4.7★115 rev](https://www.amazon.com/dp/B0FT8F53DP) [4**Hallmark Harry Potter Wrapping Paper with Cut Lines on Reverse (3-Pack: 60 sq. ft. ttl; Marauders Map Hogwarts Crest) for Birthdays Graduations Christmas Valentines Day Kids Fans**Hallmark**$16.06**4.8★3,362 rev](https://www.amazon.com/dp/B086QJPBFG) [5**lopmou Witch Wrapping Paper Roll for Girls Boys - White Gift Wrap with Witch Hat Magic Broom Owl Floral Bow Design for Birthday Party Supplies DIY Craft (Total 28.5 sq.ft)**lopmou**$9.89**4.5★15 rev](https://www.amazon.com/dp/B0GYSGM74F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**lopmou Witch Wrapping Paper Roll for Girls Boys - White Gift Wrap with Witch Hat Magic Broom Owl Floral Bow Design for Birthday Party Supplies DIY Craft (Total 28.5 sq.ft)**lopmou**$9.89**15 rev2mo ago](https://www.amazon.com/dp/B0GYSGM74F) [**Liobelon Wizard Wrapping Paper Roll Vintage Magic Letter Gift Wrap with Celestial Constellation Design Dark Academia Fantasy Wrapping Paper for Book Lovers Birthdays Halloween 17 in x 16.4 ft**Liobelon**$12.90**1 rev2mo ago](https://www.amazon.com/dp/B0GXK5T4GD) [**RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet**RUSPEPA**$10.02**103 rev5mo ago](https://www.amazon.com/dp/B0GJC5WBTZ) [**Pineraap 1st Birthday Wrapping Paper Roll Magical Wizard Gift Wrap with Witch Hat Magic World 1 Year Old Gift Packing Paper for Baby Shower First Birthday 17Inch x 16.5Feet**Pineraap**$12.65**24 rev7mo ago](https://www.amazon.com/dp/B0G38MHWW3) [**Pineraap Wizard Castle Wrapping Paper Roll - 17Inch x16.4Feet - Magic Castle Theme Gift Wrap Vintage Gift Packing Paper for Fantasy Parties Birthdays Holidays**Pineraap**$12.89**115 rev9mo ago](https://www.amazon.com/dp/B0FT8F53DP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liobelon Wizard Wrapping Paper Roll Vintage Magic Letter Gift Wrap with Celestial Constellation Design Dark Academia Fantasy Wrapping Paper for Book Lovers Birthdays Halloween 17 in x 16.4 ft**Liobelon**$12.90**4.0★**▲ 650%**](https://www.amazon.com/dp/B0GXK5T4GD) [**lopmou Witch Wrapping Paper Roll for Girls Boys - White Gift Wrap with Witch Hat Magic Broom Owl Floral Bow Design for Birthday Party Supplies DIY Craft (Total 28.5 sq.ft)**lopmou**$9.89**4.5★**▲ 638%**](https://www.amazon.com/dp/B0GYSGM74F) [**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.93**4.8★**▲ 625%**](https://www.amazon.com/dp/B0FR8VYRH2) [**RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet**RUSPEPA**$10.02**4.8★**▲ 586%**](https://www.amazon.com/dp/B0GJC5WBTZ) [**Pineraap 1st Birthday Wrapping Paper Roll Magical Wizard Gift Wrap with Witch Hat Magic World 1 Year Old Gift Packing Paper for Baby Shower First Birthday 17Inch x 16.5Feet**Pineraap**$12.65**4.9★**▲ 447%**](https://www.amazon.com/dp/B0G38MHWW3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about harry potter wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Amazing quality”*
**Gifting Purpose**11%
*“They were the perfect addition to our party decorations and gift presentation”*
**Color**7%
*“the colors are bright”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Thickness**4%
*“Great quality, thick, and size is perfect”*
**Size-Overall**4%
*“Just the right size”*
**Design-Overall**3%
*“the design is clearly printed”*
**Ease Of Use**3%
*“Easy to use”*
**Storage Capacity**2%
*“Great bag lots of room”*
### **What buyers complain about **
**Size-Overall**30%
*“Really small”*
**Strength**10%
*“not sturdy”*
**Durability**5%
*“does not last”*
**Quality-Overall**5%
*“Very Low Quality”*
**Value For Money**5%
*“Quite a bit for the price”*
**Adhesion/Stickiness**4%
*“Only issue was the stick to hold it together is not strong enough”*
**Brightness/Shine/Glow**2%
*“Not shiny at all”*
**Leak-Proof**2%
*“they were already dripping wax”*
**Thickness**2%
*“Its thicker than youd expect”*
**Warmth**2%
*“not too warm or too durable”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Color**6%
**Quality-Overall**4%
**Length**4%
**Material Quality**3%
**Adhesion/Stickiness**2%
**Weight Heavy**1%
**Product Condition**1%
## **Common harry potter wrapping paper questions**
- **Is harry potter wrapping paper profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the harry potter wrapping paper niche?**
- 22 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in harry potter wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.5%.
- **When does demand for harry potter wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the harry potter wrapping paper niche?**
- Listings span $5.73–$23.93; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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