---
title: "Hanukkah Wrapping Paper — $18K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/hanukkah-wrapping-paper"
last_updated: "2026-08-12T11:31:27.542Z"
locale: en
meta:
description: "Amazon product research for hanukkah wrapping paper: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for hanukkah wrapping paper: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Hanukkah Wrapping Paper — $18K/mo Amazon US Product Research"
---
# **Hanukkah Wrapping Paper**
**Skip it**
Soft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 4Conversion 82Competition 26Returns 80Price range 30Avg price 49Brand share 10Review moat 80Quality gap 50
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****393.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.84**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$212K**
$212K/yr · 203K searches
**Price range**
**Okay****$5.65–$19.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-41.1%**
90-day search growth — must beat 0% to launch
## **Is hanukkah wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, hanukkah wrapping paper is a $212K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanukkah wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$296K–$355K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#1,530**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **193 days**
## **Competition: brands, sellers & click share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- The Dreidel Company40% - WRAPAHOLIC33% - LeZakaa10% - Cherubfunz8% - RUSPEPA5% - Hallmark4%
## **hanukkah wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 487.7×
[**Open Trend **](https://flapen.com/research/us/health-household/hanukkah-wrapping-paper/trend)
## **Top hanukkah wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hanukkah wrapping paper**121K/yr-48.8%3.3% conv. - **jewish wrapping paper**4K/yr-2.7%6.6% conv. - **chanukah wrapping paper**27K/yr-48.6%6.9% conv. - **chanukah gift wrap**3K/yr+92.0%2.1% conv. - **hanukkah gift wrap**10K/yr-61.6%0.0% conv. - **hanukkah gift wrapping paper**4K/yr+40.7%0.0% conv. - **hannukah wrapping paper**3K/yr+47.6%0.0% conv. - **hanukkah paper**4K/yr-18.2%0.0% conv. - **wrapping paper hanukkah**6K/yr-74.4%0.0% conv. - **hanukkah wrapping paper roll**15K/yr-88.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/hanukkah-wrapping-paper/search-terms)
## **Top hanukkah wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$64K40%$85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WRAPAHOLIC Hanukkah Wrapping Paper Sheet - 12 Sheets the Star of David and Candles Design Folded Flat with 12 Gift Tags for Holiday Party Celebration - 19.7 Inch X 27.5 Inch Per Sheet**WRAPAHOLIC**$7.01**4.7★1,015 rev](https://www.amazon.com/dp/B0C892F7XX) [2**The Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper**The Dreidel Company**$10.83**4.3★90 rev](https://www.amazon.com/dp/B0FBXTGVWY) [3**The Dreidel Company 4-Pack Hanukkah Theme Gift Wrap Design Chanukah Roll 17.5 X 180 (15 Ft.) Inch Sheet Chanukah Wrapping Paper**The Dreidel Company**$19.01**4.3★90 rev](https://www.amazon.com/dp/B0CH1LCFLF) [4**LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft**LeZakaa**$5.65**4.4★176 rev](https://www.amazon.com/dp/B0F9FJX9MJ) [5**Hanukkah Wrapping Paper (4 Rolls 93 sq. ft. ttl) Menorahs Dreidels Stripe and Star of David Design for Holiday Gift Wrap - Traditional Hanukkah Elements Collection - 17 Inches x 16.5 Feet Per Roll**Cherubfunz**$18.72**4.0★16 rev](https://www.amazon.com/dp/B0FH6ZQ55D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hanukkah Wrapping Paper (4 Rolls 93 sq. ft. ttl) Menorahs Dreidels Stripe and Star of David Design for Holiday Gift Wrap - Traditional Hanukkah Elements Collection - 17 Inches x 16.5 Feet Per Roll**Cherubfunz**$18.72**16 rev1y ago](https://www.amazon.com/dp/B0FH6ZQ55D) [**The Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper**The Dreidel Company**$10.83**90 rev1y ago](https://www.amazon.com/dp/B0FBXTGVWY) [**LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft**LeZakaa**$5.65**176 rev1y ago](https://www.amazon.com/dp/B0F9FJX9MJ) [**RUSPEPA Reversible Hanukkah Wrapping Paper Roll Mini Roll Blue Star of David and Menorah Design Blue Gold Diagonal Stripe Pattern Gift Wrap for Family Friends Xmas Hanukkah 17 Inches x 32.8 Feet**RUSPEPA**$9.73**12 rev1y ago](https://www.amazon.com/dp/B0F59YQSFR) [**The Dreidel Company 4-Pack Hanukkah Theme Gift Wrap Design Chanukah Roll 17.5 X 180 (15 Ft.) Inch Sheet Chanukah Wrapping Paper**The Dreidel Company**$19.01**90 rev2y ago](https://www.amazon.com/dp/B0CH1LCFLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Dreidel Company 2-Pack Metallic Hanukkah Stars theme Gift Wrap Design Chanukah Roll 17.5 X 180 inch 15 Ft. Roll Chanukah Wrapping Paper**The Dreidel Company**$10.83**4.3★**▲ 978%**](https://www.amazon.com/dp/B0FBXTGVWY) [**Happy Hanukkah Gift Wrap Chanuka - Dreidel Design 17.5 IN. X 180 IN. Each (Pack of 2 Rolls)**The Dreidel Company**$9.48**4.4★**▲ 127%**](https://www.amazon.com/dp/B07G1F4SZP) [**WRAPAHOLIC Hanukkah Wrapping Paper Sheet - 12 Sheets the Star of David and Candles Design Folded Flat with 12 Gift Tags for Holiday Party Celebration - 19.7 Inch X 27.5 Inch Per Sheet**WRAPAHOLIC**$7.01**4.7★**▲ 82%**](https://www.amazon.com/dp/B0C892F7XX) [**LeZakaa Hanukkah Blue Wrapping Paper Roll Happy Hanukkah with Star of David Festive Holiday Gift Wrap for Jewish Celebration and Winter Festivities for Friends Family Kids Mini Roll 17 in x 16.4 Ft**LeZakaa**$5.65**4.4★**▲ 77%**](https://www.amazon.com/dp/B0F9FJX9MJ) [**RUSPEPA Reversible Hanukkah Wrapping Paper Roll Mini Roll Blue Star of David and Menorah Design Blue Gold Diagonal Stripe Pattern Gift Wrap for Family Friends Xmas Hanukkah 17 Inches x 32.8 Feet**RUSPEPA**$9.73**4.4★**▲ 40%**](https://www.amazon.com/dp/B0F59YQSFR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about hanukkah wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“The color and pattern is high quality, and there are guide lines on the back to help cut in a straight line”*
**Durability**19%
*“do not easily rip while wrapping which is hard to find”*
**Thickness**12%
*“It has the perfect thickness to cut”*
**Shape/Style**7%
*“The look is amazing”*
**Weight Heavy**7%
*“I think heavy duty would describe it”*
**Ease Of Use**7%
*“Very easy to use and good quality”*
**Color**5%
*“I got the blue color”*
### **What buyers complain about **
**Adhesion/Stickiness**63%
*“conventional paper did not stick”*
**Thickness**25%
*“and very thin for the price”*
**Gifting Purpose**13%
*“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**18%
**Color**13%
**Adhesion/Stickiness**7%
**Ease Of Use**5%
**Value For Money**5%
**Brightness/Shine/Glow**2%
## **Common hanukkah wrapping paper questions**
- **Is hanukkah wrapping paper profitable to sell on Amazon United States?**
- The niche generates $212K/yr across 11 tracked products. 90-day search growth is -41.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the hanukkah wrapping paper niche?**
- 6 brands and 9 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in hanukkah wrapping paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Gifting Purpose. The return rate is 1.8%.
- **When does demand for hanukkah wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 487.7× the quietest.
- **What does it cost to enter the hanukkah wrapping paper niche?**
- Listings span $5.65–$19.01; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)