---
title: "Trend — hand wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/hand-wipes/trend"
last_updated: "2026-07-21T07:26:59.502Z"
locale: en
meta:
  description: "hand wipes clears our launch bar: a $4.7M/yr market growing +28.8% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "hand wipes clears our launch bar: a $4.7M/yr market growing +28.8% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Trend — hand wipes - Flapen"
---

# **hand wipes**

**Launch it**

A $4.7M/yr market growing +28.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 97Growth 56Conversion 96Competition 75Returns 99Price range 66Avg price 58Brand share 49Review moat 24Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.7M**

$4.7M/yr · 2.9M searches

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.85–$38.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.91**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+28.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,568**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality