---
title: "Halloween Wrapping Paper — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/halloween-wrapping-paper"
last_updated: "2026-08-12T10:27:19.212Z"
locale: en
meta:
description: "Amazon product research for halloween wrapping paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for halloween wrapping paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Halloween Wrapping Paper — $6K/mo Amazon US Product Research"
---
# **Halloween Wrapping Paper**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 87Conversion 40Competition 88Returns 90Price range 14Avg price 37Brand share 63Review moat 89Quality gap 20
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****210.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Growth**
**Great****+89.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.49**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$71K**
$71K/yr · 208K searches
**Price range**
**Bad****$5.08–$16.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is halloween wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, halloween wrapping paper is a $71K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$157K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,636**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **52%**
- **Out of stock**
- **30.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **251 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**27%**
Top 20: 70%
**Open market**
**27%**
- WRAPAHOLIC37% - LeZakaa9% - Whaline8% - RUSPEPA7% - Cheerland6% - Hallmark6%
## **halloween wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 43.4×
[**Open Trend **](https://flapen.com/research/us/health-household/halloween-wrapping-paper/trend)
## **Top halloween wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **halloween wrapping paper**132K/yr+124.9%3.1% conv. - **spooky wrapping paper**16K/yr+29.6%3.7% conv. - **halloween wrapping paper roll**23K/yr+67.5%2.4% conv. - **halloween gift wrap**10K/yr+74.2%2.4% conv. - **creepy wrapping paper**4K/yr-5.7%2.3% conv. - **halloween birthday wrapping paper**8K/yr+162.8%10.2% conv. - **halloween wrapping paper sheets**3K/yr+292.0%1.0% conv. - **halloween gift wrapping paper**5K/yr+184.6%2.7% conv. - **wrapping paper halloween**4K/yr+9.9%4.8% conv. - **halloween wrapping paper large roll**4K/yr+200.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/halloween-wrapping-paper/search-terms)
## **Top halloween wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whaline 12 Sheets Halloween Vintage Wrapping Paper - Not Roll - Rose Skull Skeleton Bats Gift Wrap Paper Folded Flat for DIY Crafts Gothic Holiday Horror Party 19.7 x 27.6 Inch**Whaline**$15.78**4.6★34 rev](https://www.amazon.com/dp/B0FK4D55GX) [2**WRAPAHOLIC Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Colorful Skeletons and Happy Birthday Wrapping Paper for Kids Girls Boys Halloween**WRAPAHOLIC**$9.98**4.8★26 rev](https://www.amazon.com/dp/B0FCSC336C) [3**WRAPAHOLIC Halloween Reversible Wrapping Paper Roll - Mini Roll - 17 Inch X 33 Feet - Spider Design Perfect for Halloween Decorations Holiday Party**WRAPAHOLIC**$13.63**4.8★561 rev](https://www.amazon.com/dp/B0C4KF1YGS) [4**LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls**LeZakaa**$10.36**4.6★1,812 rev](https://www.amazon.com/dp/B0BHQKG1GH) [5**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**4.8★237 rev](https://www.amazon.com/dp/B0GR6FPQDX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUSPEPA Vintage Halloween Wrapping Paper Sheets Black Cat Pumpkin Raven & Spider Gothic Gift Wrap Paper for Halloween Party Trick or Treat Gifts 6 Folded Sheets 19.68 X 27.5 Inch**RUSPEPA**$6.88**16 rev4mo ago](https://www.amazon.com/dp/B0GS1YM5NG) [**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**237 rev4mo ago](https://www.amazon.com/dp/B0GR6FPQDX) [**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 17 Inches x 16.4 Feet**RUSPEPA**$9.88**110 rev4mo ago](https://www.amazon.com/dp/B0GQ3VN72Q) [**Whaline 12 Sheets Halloween Vintage Wrapping Paper - Not Roll - Rose Skull Skeleton Bats Gift Wrap Paper Folded Flat for DIY Crafts Gothic Holiday Horror Party 19.7 x 27.6 Inch**Whaline**$15.78**34 rev11mo ago](https://www.amazon.com/dp/B0FK4D55GX) [**Whaline Halloween Bloody Wrapping Paper - Not Roll - Scary Blood Splatter 19.7 x 27.6 Inch Gift Wrap Paper Folded Flat for DIY Crafts Holiday Horror Party 8 Sheets**Whaline**$9.76**4 rev11mo ago](https://www.amazon.com/dp/B0FK4CTMQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Vintage Halloween Wrapping Paper Sheets Black Cat Pumpkin Raven & Spider Gothic Gift Wrap Paper for Halloween Party Trick or Treat Gifts 6 Folded Sheets 19.68 X 27.5 Inch**RUSPEPA**$6.88**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GS1YM5NG) [**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Orange Black Stripes and Diamond Pattern Gift Wrap for Teens Halloween Fall Party Birthday Spooky Celebration Carnival 17 Inches x 16.4 Feet**RUSPEPA**$9.88**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GQ3VN72Q) [**Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total**Hallmark**$10.67**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GR6FPQDX) [**WRAPAHOLIC Dog Halloween Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Halloween Pumpkin and Adorable Dog Wrapping Paper for Holiday Kids Birthday**WRAPAHOLIC**$5.36**4.7★**▲ 765%**](https://www.amazon.com/dp/B0FC1PYG2H) [**Geluode Halloween Wrapping Paper for Kids Scary Funny Orange Jack-O-Lantern Carved Pumpkin Skull Candy Gift Wrap 4 Sheets Folded Flat 20 x 28 Inches Per Sheet For Day Of The Dead Halloween Party**Geluode**$7.96**0.0★**▲ 479%**](https://www.amazon.com/dp/B0FH4TG3DF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about halloween wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Amazing quality”*
**Thickness**13%
*“Clear image thickness is perfect”*
**Design-Overall**8%
*“Cool design”*
**Color**6%
*“Sooo pretty”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**5%
*“The size is as described”*
**Brightness/Shine/Glow**5%
*“Its beautiful and shiny”*
**Gifting Purpose**3%
*“It can conceal your gift”*
**Texture/Consistency-Overall**3%
*“the matte texture looked beautiful in contrast to the foiled bits”*
**Strength**3%
*“Very sturdy, beautiful and thick”*
### **What buyers complain about **
**Size-Overall**32%
*“Really small”*
**Thickness**17%
*“Thin”*
**Quality-Overall**13%
*“their production is messed up”*
**Measurement/Reading Accuracy**6%
*“My bad for not reading dimensions”*
**Advertised Vs Actual Product**6%
*“didn't read the description”*
**Ease Of Use**3%
*“Difficult To Use”*
**Brightness/Shine/Glow**3%
*“Not shiny at all”*
**Durability**1%
*“But it tears easily”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**14%
**Value For Money**7%
**Color**7%
**Functionality-Overall**5%
**Product Condition**3%
**Adhesion/Stickiness**3%
**Durability**2%
**Design-Overall**2%
**Thickness**1%
## **Common halloween wrapping paper questions**
- **Is halloween wrapping paper profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 61 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +89.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the halloween wrapping paper niche?**
- 25 brands and 30 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in halloween wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.
- **When does demand for halloween wrapping paper peak?**
- Demand peaks in Sep–Oct; the busiest month runs 43.4× the quietest.
- **What does it cost to enter the halloween wrapping paper niche?**
- Listings span $5.08–$16.68; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.
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