---
title: "Gum Toothpaste — $523K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/gum-toothpaste"
last_updated: "2026-08-12T07:20:50.644Z"
locale: en
meta:
description: "Amazon product research for gum toothpaste: $523K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for gum toothpaste: $523K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Gum Toothpaste — $523K/mo Amazon US Product Research (2026)"
---
# **Gum Toothpaste**
**Worth a look**
Shows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 99Growth 33Conversion 100Competition 40Returns 99Price range 23Avg price 46Brand share 0Review moat 23Quality gap 18
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 2.6M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,954.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.91–$18.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is gum toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, gum toothpaste is a $6.3M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gum toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$5.7M–$6.9M**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **136 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Parodontax74% - Crest26%
## **gum toothpaste demand & seasonality**
Weekly Amazon search volume, last 33 weeks — +6.4% search growth over the last 90 days.
70K50KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/gum-toothpaste/trend)
## **Top gum toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **parodontax toothpaste**730K/yr+11.6%20.6% conv. - **parodontax**286K/yr+11.5%15.4% conv. - **crest gum detoxify toothpaste**321K/yr-3.2%23.6% conv. - **paradontax paste gum repair**242K/yr+14.1%19.4% conv. - **gum detoxify toothpaste**133K/yr-4.8%22.6% conv. - **gum toothpaste**109K/yr+7.7%12.5% conv. - **toothpaste gum repair**76K/yr+33.0%14.6% conv. - **parodontax active gum repair toothpaste**61K/yr+62.3%19.9% conv. - **paradontax**67K/yr+27.2%15.2% conv. - **paradox toothpaste**82K/yr+10.4%19.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/gum-toothpaste/search-terms)
## **Top gum toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$251K8%$502K12%$753K16%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parodontax Active Gum Repair Breath Freshener Toothpaste 3x3.4 oz**Parodontax**$17.35**4.7★5,018 rev](https://www.amazon.com/dp/B0CNH2D4MN) [2**Parodontax Teeth Whitening Toothpaste To Help Bleeding Gums Gum Toothpaste For Gum Health 3.4 Oz x 3**Parodontax**$16.78**4.7★18,705 rev](https://www.amazon.com/dp/B0788C493C) [3**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**4.7★719 rev](https://www.amazon.com/dp/B0FMR7WT5R) [4**parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz (3 Pack)**Parodontax**$17.13**4.8★498 rev](https://www.amazon.com/dp/B0FTMBGTBC) [5**Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control**Crest**$18.01**4.8★4,631 rev](https://www.amazon.com/dp/B0D1HPLTWZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz (3 Pack)**Parodontax**$17.13**498 rev7mo ago](https://www.amazon.com/dp/B0FTMBGTBC) [**parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz**Parodontax**$7.29**158 rev7mo ago](https://www.amazon.com/dp/B0FTGN8CDQ) [**Crest Pro-Health Gum Recession Toothpaste 4.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Protection Even in Areas of Recession**Crest**$6.97**369 rev10mo ago](https://www.amazon.com/dp/B0FHJ8GJ4P) [**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**719 rev11mo ago](https://www.amazon.com/dp/B0FMR7WT5R) [**Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control**Crest**$18.01**4,631 rev1y ago](https://www.amazon.com/dp/B0D1HPLTWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Parodontax Toothpaste for Bleeding Gums Gingivitis Treatment and Cavity Prevention Clean mint - 3.4 Ounces**Parodontax**$7.88**4.7★**▲ 121%**](https://www.amazon.com/dp/B01MUBCKFE) [**parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz (3 Pack)**Parodontax**$17.13**4.8★**▲ 110%**](https://www.amazon.com/dp/B0FTMBGTBC) [**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FMR7WT5R) [**parodontax Gum Strengthen and Protect Fresh Mint Toothpaste 3.4 oz**Parodontax**$7.29**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FTGN8CDQ) [**Parodontax Teeth Whitening Toothpaste To Help Bleeding Gums Gum Toothpaste For Gum Health 3.4 Oz x 3**Parodontax**$16.78**4.7★**▲ 33%**](https://www.amazon.com/dp/B0788C493C)
**~~View all trending →~~**
## **What reviews say buyers love and hate about gum toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good product, does a Nice and consistent job”*
**Tooth Brightening**15%
*“Decent whitening”*
**Tooth Sensitivity**12%
*“Great for Sensitive Gums”*
**Value For Money**12%
*“Great value”*
**Cleansing**10%
*“Clean teeth”*
**Efficiency**8%
*“its very effective”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Breathability**4%
*“the fresh feeling on my breath”*
**Ease Of Use**3%
*“Its perfect for everyday use”*
**Ease Of Cleaning**2%
*“Cleans realy good”*
### **What buyers complain about **
**Value For Money**16%
*“Little bit pricey”*
**Size-Overall**10%
*“tube smaller than expected”*
**Allergies**7%
*“Allergic reaction”*
**Stain Resistance**5%
*“stains badly”*
**Advertised Vs Actual Product**5%
*“however its incredibly misleading”*
**Functionality-Overall**4%
*“Not very effective”*
**Sensitivity-Overall**3%
*“burning sensation”*
**Dilute/Watery**3%
*“Watery”*
**Color**3%
*“the blue dye is annoying”*
**Color Fading/Discoloration**3%
*“Stains between teeth making them yellow brown”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Value For Money**12%
**Functionality-Overall**9%
**Leak-Proof**8%
**Ingredients-Overall**7%
**Stain Resistance**6%
**Size-Overall**6%
**Product Condition**5%
**Defective Material/Parts**5%
**Color**3%
## **Common gum toothpaste questions**
- **Is gum toothpaste profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the gum toothpaste niche?**
- 2 brands and 86 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gum toothpaste?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Allergies. The return rate is 0.2%.
- **What does it cost to enter the gum toothpaste niche?**
- Listings span $4.91–$18.08; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 6,955 reviews — the moat a new listing must climb.
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