---
title: "Grove Laundry Detergent — $86K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/grove-laundry-detergent"
last_updated: "2026-08-12T04:26:53.921Z"
locale: en
meta:
description: "Amazon product research for grove laundry detergent: $86K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for grove laundry detergent: $86K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Grove Laundry Detergent — $86K/mo Amazon US Product Research"
---
# **Grove Laundry Detergent**
**Launch it**
A $1.0M/yr market growing +8.8% this quarter with returns at 0.2% — clears our launch bar.
Market size 78Growth 36Conversion 89Competition 64Returns 99Price range 79Avg price 95Brand share 16Review moat 20Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.93–$44.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 400K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,954.93**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
## **Is grove laundry detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, grove laundry detergent is a $1.0M/yr Amazon United States market (400K searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grove laundry detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**61**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**3%**
- Tide41% - Rockin' Green20% - HEX Performance19% - ACTIVE9% - Procter & Gamble6% - Lysol3% - Open — no brand owns it (3 brands, 3%)
## **grove laundry detergent demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/grove-laundry-detergent/trend)
## **Top grove laundry detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **tide sport**99K/yr+5.9%10.9% conv. - **tide sport laundry detergent liquid**41K/yr+8.2%11.3% conv. - **hex laundry detergent**33K/yr+10.3%8.0% conv. - **hex performance laundry detergent**22K/yr+58.4%9.6% conv. - **hex detergent**21K/yr+25.2%8.2% conv. - **active wear laundry detergent**23K/yr-5.1%10.9% conv. - **tide febreze laundry detergent**21K/yr-18.8%7.8% conv. - **rockin green activewear detergent**19K/yr+7.3%16.4% conv. - **sport laundry detergent**14K/yr+39.0%4.3% conv. - **rockin green**14K/yr+51.3%9.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/grove-laundry-detergent/search-terms)
## **Top grove laundry detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$41K8%$83K12%$124K16%$165K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tide Ultra Sport Liquid Laundry Detergent 92 fl oz 65 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters**Tide**$14.88**4.9★248 rev](https://www.amazon.com/dp/B0FLMBDSSH) [2**Rockin Green Active Wear Laundry Detergent - Unscented Laundry Detergent Powder & Odor Eliminator - Workout Clothes & Sportswear - Safe for Sensitive Skin - 90 Loads**Rockin' Green**$27.33**4.6★12,372 rev](https://www.amazon.com/dp/B075MPKB9X) [3**Active Wear Laundry Detergent & Soak - Formulated for Sweat and Workout Clothes - Natural Performance Concentrate Enzyme Booster Deodorizer - Powder Wash for Activewear Gym Apparel (90 Loads)**ACTIVE**$26.81**4.5★5,713 rev](https://www.amazon.com/dp/B07L8NJY8W) [4**Tide Ultra Sport Liquid Laundry Detergent 132 fl oz 94 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters**Tide**$13.21**4.9★681 rev](https://www.amazon.com/dp/B0FLLX471F) [5**HEX Performance Laundry Detergent Unscented 100 Loads (50ld Pack of 2) Concentrated Activewear Detergent for Odor Removal Sweat & Residue Fragrance-Free HE Compatible Biodegradable Formula**HEX Performance**$39.31**4.4★6,063 rev](https://www.amazon.com/dp/B0F1QD52NC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tide Ultra Sport Liquid Laundry Detergent 92 fl oz 65 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters**Tide**$14.88**248 rev9mo ago](https://www.amazon.com/dp/B0FLMBDSSH) [**Tide Ultra Sport Liquid Laundry Detergent 132 fl oz 94 Loads Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters**Tide**$13.21**681 rev9mo ago](https://www.amazon.com/dp/B0FLLX471F) [**Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness**Tide**$14.80**1,205 rev9mo ago](https://www.amazon.com/dp/B0FLM3LP61) [**HEX Performance Laundry Detergent Packs Unscented 75 Count Activewear Detergent Pods for Odor & Sweat Removal Fragrance-Free Sport Wash HE Compatible**HEX Performance**$39.82**6,063 rev10mo ago](https://www.amazon.com/dp/B0FLKHXTVM) [**Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent 148 fl oz 105 Loads Advanced Odor and Stain Fighting Laundry Detergent Liquid**Tide**$21.96**3,783 rev1y ago](https://www.amazon.com/dp/B0DTQDYTTW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RockinGreen Shoe Cleaning Kit - Shoe Cleaner Sneakers Solution with Brush Included - Sneaker Cleaner Kit Safe for Mesh Nubuck Leather Suede - Deep Refresh Care Kit (8.8fl oz)**Rockin' Green**$7.93**4.3★**▲ 246%**](https://www.amazon.com/dp/B0DNZQCHHM) [**HEX Performance Laundry Detergent Unscented 100 Loads (50ld Pack of 2) Concentrated Activewear Detergent for Odor Removal Sweat & Residue Fragrance-Free HE Compatible Biodegradable Formula**HEX Performance**$39.31**4.4★**▲ 120%**](https://www.amazon.com/dp/B0F1QD52NC) [**HEX Performance Laundry Detergent Packs Unscented 75 Count Activewear Detergent Pods for Odor & Sweat Removal Fragrance-Free Sport Wash HE Compatible**HEX Performance**$39.82**4.4★**▲ 102%**](https://www.amazon.com/dp/B0FLKHXTVM) [**Tide Ultra Oxi Boost Liquid Laundry Detergent 92 fl oz 65 Loads Advanced Stain Remover Laundry Detergent Liquid with Extra Oxi Power**Tide**$14.26**4.8★**▲ 89%**](https://www.amazon.com/dp/B0DSCLSX1J) [**Rockin Green Laundry Detergent Plant based All Natural Laundry Detergent Powder Vegan and Biodegradable Odor Fighter Safe for Sensitive Skin (Liquid Laundry Detergent 192 Loads - Unscented)**Rockin' Green**$29.04**4.6★**▲ 68%**](https://www.amazon.com/dp/B0BGHY482K)
**~~View all trending →~~**
## **What reviews say buyers love and hate about grove laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Great scent”*
**Ease Of Cleaning**13%
*“Cleans well”*
**Quality-Overall**10%
*“the quality in the bottle”*
**Efficiency**7%
*“Effective”*
**Value For Money**7%
*“Less expensive”*
**Washability**4%
*“Great addition to your wash”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Cleansing**3%
*“So clean”*
**Ease Of Use**2%
*“Its very user-friendly”*
**Freshness**2%
*“Nice smell good fresh”*
### **What buyers complain about **
**Smell**25%
*“Bad smell”*
**Leak-Proof**11%
*“Package is leaking”*
**Stain Resistance**6%
*“Some of the stains out”*
**Functionality-Overall**6%
*“Didnt work as hoped”*
**Value For Money**5%
*“Price too high”*
**Ease Of Cleaning**5%
*“And not cleaning it”*
**Washability**2%
*“Had to re-wash the clothes with other detergent”*
**Size-Overall**2%
*“The sheets were huge”*
**Allergies**2%
*“it makes me itch”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
### **Top return reasons **
**Leak-Proof**58%
**Smell**14%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Size-Overall**2%
**Stain Resistance**1%
**Contamination**1%
**Ease Of Cleaning**1%
**Moist/Dry**1%
## **Common grove laundry detergent questions**
- **Is grove laundry detergent profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Launch it (59/100).
- **How competitive is the grove laundry detergent niche?**
- 9 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in grove laundry detergent?**
- Top complaints mined from reviews: Smell, Leak-Proof, Stain Resistance. The return rate is 0.2%.
- **When does demand for grove laundry detergent peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the grove laundry detergent niche?**
- Listings span $7.93–$44.21; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 12,955 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)