---
title: "Grove Co Multi Purpose Cleaner Refill — $353K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/grove-co-multi-purpose-cleaner-refill"
last_updated: "2026-08-06T19:18:30.961Z"
locale: en
meta:
description: "Niche score 49/100 · $353K/yr market · 215K searches/yr · $25.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $353K/yr market · 215K searches/yr · $25.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grove Co Multi Purpose Cleaner Refill — $353K/yr Amazon US Niche (2026) - Flapen"
---
# **grove co multi purpose cleaner refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 24Conversion 70Competition 34Returns 97Price range 80Avg price 95Brand share 0Review moat 71Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.67–$37.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****641.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$353K**
$353K/yr · 215K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grove co multi purpose cleaner refill is a $353K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grove co multi purpose cleaner refill market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$319K–$382K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#499**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**0%**
- Grove Co.60% - BLUELAND37% - flowcheer3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -1.9% search growth over the last 90 days.
5K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/grove-co-multi-purpose-cleaner-refill/trend)
## **Top grove co multi purpose cleaner refill search terms**
- **grove co**47K/yr+37.9%2.4% conv. - **grove**39K/yr+6.8%0.6% conv. - **grove co multi purpose cleaner refill**38K/yr-27.1%11.5% conv. - **blueland multi surface cleaner tablets**6K/yr+99.5%26.2% conv. - **grove collaborative**13K/yr-3.5%0.8% conv. - **grove cleaning products**10K/yr-24.6%2.4% conv. - **blueland glass cleaner**6K/yr-5.6%1.4% conv. - **blueland multi surface cleaner**9K/yr-47.3%17.1% conv. - **blueland cleaner**5K/yr-6.1%10.1% conv. - **grove multipurpose cleaner concentrate**6K/yr-13.6%13.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/grove-co-multi-purpose-cleaner-refill/search-terms)
## **Top grove co multi purpose cleaner refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$35K15%$53K20%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLUELAND Multi-surface Cleaner 4-Pack Refill Fresh Lemon Scent All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz**BLUELAND**$9.67**4.3★2,091 rev](https://www.amazon.com/dp/B0CGCVXTN5) [2**Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack**Grove Co.**$28.90**4.8★606 rev](https://www.amazon.com/dp/B0C3S95Z2C) [3**BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz**BLUELAND**$21.25**4.3★2,091 rev](https://www.amazon.com/dp/B09P1Z6JH5) [4**Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Orange & Rosemary**Grove Co.**$28.62**4.8★606 rev](https://www.amazon.com/dp/B0BT738Y1K) [5**Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Lemon & Eucalyptus**Grove Co.**$28.84**4.8★606 rev](https://www.amazon.com/dp/B0BT74Z5YB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grove Co. Coconut Scrubber Sponges 6 Count Dual Sided Non-Scratch**Grove Co.**$24.96**68 rev2y ago](https://www.amazon.com/dp/B0CDFGN78S) [**Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack**Grove Co.**$28.90**606 rev3y ago](https://www.amazon.com/dp/B0C3S95Z2C) [**Grove Co. Gel Hand Soap Refill Variety Pack 3 x 13 fl oz**Grove Co.**$24.48**408 rev3y ago](https://www.amazon.com/dp/B0C5YYQN2B) [**Grove Co. Ultra Soft Bamboo Tree Free Toilet Paper 18 Rolls 3-Ply**Grove Co.**$37.72**142 rev3y ago](https://www.amazon.com/dp/B0C62KQTK3) [**Grove Co. Tub and Tile Cleaner 6 x 1 fl oz Refills Lemon & Eucalyptus**Grove Co.**$26.93**209 rev3y ago](https://www.amazon.com/dp/B0C3TCJWY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grove Co. Dish Soap 3 x 16 fl oz Refills Lemon & Eucalyptus**Grove Co.**$26.66**4.7★**▲ 110%**](https://www.amazon.com/dp/B0BSG71T2X) [**Grove Co. Multi-Purpose Cleaner Refills & Glass Bottle Lavender & Thyme**Grove Co.**$26.76**4.4★**▲ 94%**](https://www.amazon.com/dp/B0BT6R1Y4X) [**Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack**Grove Co.**$28.90**4.8★**▲ 80%**](https://www.amazon.com/dp/B0C3S95Z2C) [**Grove Co. Coconut Scrubber Sponges 6 Count Dual Sided Non-Scratch**Grove Co.**$24.96**4.5★**▲ 67%**](https://www.amazon.com/dp/B0CDFGN78S) [**Grove Co. Tub and Tile Cleaner 6 x 1 fl oz Refills Lemon & Eucalyptus**Grove Co.**$26.93**4.4★**▲ 37%**](https://www.amazon.com/dp/B0C3TCJWY5)
**~~View all trending →~~**
## **What buyers say about grove co multi purpose cleaner refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Great scent”*
**Ease Of Cleaning**20%
*“The cleaning solution is effective”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“Betterway performs best overall”*
**Cleansing**3%
*“Cleans great”*
**Eco Friendliness**3%
*“Packaging is environmentally friendly”*
**Toxic/Chemical Free**3%
*“knowing I am using a non toxic product is so great”*
**Soft Feel**1%
*“My skin would feel soft if I remembered to lotion them after washing”*
### **What buyers complain about **
**Durability**11%
*“spray bottle broke after 3 uses”*
**Leak-Proof**7%
*“Spray bottle leaks”*
**Ease Of Cleaning**4%
*“Not a good cleaner”*
**Quality-Overall**4%
*“Poor quality”*
**Smell**4%
*“Artificial fragrances”*
**Jamming/Clogging**3%
*“The spray nozzle is stuck”*
**Material Quality**3%
*“Not Plastic Free”*
**Advertised Vs Actual Product**3%
*“Misleading pricing”*
**Dispensing Mechanism**2%
*“Good product, dispenser not so good”*
**Functionality-Overall**2%
*“It just won't spray anymore”*
### **Top return reasons **
**Leak-Proof**22%
**Advertised Vs Actual Product**21%
**Material Quality**17%
**Smell**15%
**Value For Money**7%
**Ease Of Cleaning**3%
**Functionality-Overall**3%
**Size-Overall**2%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is grove co multi purpose cleaner refill profitable to sell on Amazon United States?**
- The niche generates $353K/yr across 21 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the grove co multi purpose cleaner refill niche?**
- 3 brands and 5 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grove co multi purpose cleaner refill?**
- Top complaints mined from reviews: Durability, Leak-Proof, Ease Of Cleaning. The return rate is 0.7%.
- **What does it cost to enter the grove co multi purpose cleaner refill niche?**
- Listings span $9.67–$37.72; the average listing price is $25.48 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.
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