---
title: "Grill Lighters Long — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/grill-lighters-long"
last_updated: "2026-08-12T03:20:34.059Z"
locale: en
meta:
description: "Niche score 50/100 · $83K/yr market · 58K searches/yr · $13.55 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $83K/yr market · 58K searches/yr · $13.55 avg price. A small market ($83K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grill Lighters Long — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **grill lighters long**
**Worth a look**
Shows low returns (0.8%), but a small market ($83K/yr) keeps it on the watch list.
Market size 21Growth 45Conversion 89Competition 27Returns 96Price range 43Avg price 63Brand share 26Review moat 25Quality gap 88
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.55**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.47–$21.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,970.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, grill lighters long is a $83K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grill lighters long market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$81K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**60**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- BIC59% - Kissycat14% - Flame bird7% - Click-n-Flame5% - KNIGHTS OF ARMUR5% - GRILLMATIC4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — +15.9% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/grill-lighters-long/trend)
## **Top grill lighters long search terms**
- **bic multipurpose lighter**19K/yr+16.8%3.3% conv. - **bbq lighter long**7K/yr+527.4%9.6% conv. - **bic grill lighter**6K/yr+31.7%10.9% conv. - **bic long lighters for grill**4K/yr+95.0%12.2% conv. - **long fireplace lighter**8K/yr-78.3%5.6% conv. - **bic multipurpose lighters**12K/yr-89.9%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/grill-lighters-long/search-terms)
## **Top grill lighters long products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count**BIC**$14.36**4.6★26,390 rev](https://www.amazon.com/dp/B00GUQWAS8) [2**BIC Multi-purpose Classic and Flex Lighters Reliable and Safe Candle and Grill Lighter Assorted Colors 4-Pack (Colors May Vary)**BIC**$14.65**4.6★9,209 rev](https://www.amazon.com/dp/B003IJHYJU) [3**4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)**Kissycat**$14.59**1.9★927 rev](https://www.amazon.com/dp/B0FBX7Q9N9) [4**Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)**Flame bird**$6.85**4.5★3,279 rev](https://www.amazon.com/dp/B0DJZ82X5J) [5**Click n Flame Utility Lighter 4-Pack - Wind Resistant Flexible Shaft Multi Purpose Lighter for BBQ Kitchen Candle Fireplace Grill**Click-n-Flame**$12.02**4.3★9,208 rev](https://www.amazon.com/dp/B08BQXM2RT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**78 rev3mo ago](https://www.amazon.com/dp/B0GTY8TJKC) [**4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)**Kissycat**$13.96**497 rev5mo ago](https://www.amazon.com/dp/B0GK21GW1N) [**4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)**Kissycat**$14.59**927 rev1y ago](https://www.amazon.com/dp/B0FBX7Q9N9) [**Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)**Flame bird**$6.85**3,279 rev1y ago](https://www.amazon.com/dp/B0DJZ82X5J) [**LcFun 2 Pack Candle Lighter Windproof USB C Rechargeable Electric Lighters with 360 Flexible Neck & Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Gas Stoves**LcFun**$6.47**1,365 rev2y ago](https://www.amazon.com/dp/B0D8973DV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)**Kissycat**$13.96**2.2★**▲ 163%**](https://www.amazon.com/dp/B0GK21GW1N) [**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**4.4★**▲ 159%**](https://www.amazon.com/dp/B0GTY8TJKC) [**Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)**Flame bird**$6.85**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DJZ82X5J) [**4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)**Kissycat**$14.59**1.9★**▲ 52%**](https://www.amazon.com/dp/B0FBX7Q9N9) [**LcFun 2 Pack Candle Lighter Windproof USB C Rechargeable Electric Lighters with 360 Flexible Neck & Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Gas Stoves**LcFun**$6.47**4.6★**▲ 51%**](https://www.amazon.com/dp/B0D8973DV8)
**~~View all trending →~~**
## **What buyers say about grill lighters long**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Reliable and Easy to Use”*
**Ease Of Use**13%
*“Ease of use”*
**Charging**11%
*“Easy to charge”*
**Value For Money**11%
*“Very affordable”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Efficiency**6%
*“Works well and lights candles easily”*
**Brightness/Shine/Glow**5%
*“Lighting up our lives”*
**Weight Light**4%
*“Sleeky Lighter”*
**Durability**4%
*“feels really durable”*
**Functionality-Overall**2%
*“Good equipment that works”*
### **What buyers complain about **
**Quality-Overall**22%
*“Very low quality product”*
**Functionality-Overall**19%
*“Does not work well”*
**Leak-Proof**17%
*“They leak”*
**Ease Of Use**7%
*“Difficult to use”*
**Value For Money**5%
*“NOT worth the price”*
**Durability**4%
*“Breaks asap”*
**Defective Material/Parts**3%
*“defective product”*
**Charging**3%
*“Not rechargable”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Flammable**2%
*“TOO HARD TO LIGHT flame”*
### **Top return reasons **
**Functionality-Overall**35%
**Advertised Vs Actual Product**25%
**Leak-Proof**8%
**Refills-Overall**6%
**Defective Material/Parts**4%
**Charging**3%
**Value For Money**3%
**Quality-Overall**3%
**Weight Light**2%
**Flammable**2%
## **Common questions**
- **Is grill lighters long profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the grill lighters long niche?**
- 8 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in grill lighters long?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.8%.
- **When does demand for grill lighters long peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the grill lighters long niche?**
- Listings span $6.47–$21.38; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 3,971 reviews — the moat a new listing must climb.
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