---
title: "Good Feet Insoles — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/good-feet-insoles"
last_updated: "2026-08-06T20:02:15.144Z"
locale: en
meta:
description: "Niche score 45/100 · $89K/yr market · 160K searches/yr · $24.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $89K/yr market · 160K searches/yr · $24.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Good Feet Insoles — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **good feet insoles**
**Skip it**
Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 29Competition 62Returns 37Price range 86Avg price 95Brand share 55Review moat 20Quality gap 76
**Avg price**
**Incredible****$24.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.69–$54.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$89K**
$89K/yr · 160K searches
**Review moat**
**Bad****13,657.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, good feet insoles is a $89K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **good feet insoles market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$122K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 83%
**Open market**
**23%**
- PowerStep20% - WALK·HERO COMFORT AND SUPPORT17% - Svowin15% - VALSOLE11% - BloomLab8% - Dr. Scholl's5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/health-household/good-feet-insoles/trend)
## **Top good feet insoles search terms**
- **pronation correction insoles**33K/yr+2.8%3.0% conv. - **over pronation correction insoles**30K/yr-18.7%1.9% conv. - **overpronation insoles women**21K/yr-40.1%1.9% conv. - **over pronation insoles**7K/yr+2.2%1.8% conv. - **insoles for overpronation women**7K/yr-10.7%1.6% conv. - **overpronation**8K/yr-36.8%2.2% conv. - **orthotics for duck feet**4K/yr-1.8%1.0% conv. - **low arch support**3K/yr+33.6%0.4% conv. - **insoles for severe overpronation**7K/yr-34.3%0.9% conv. - **over pronation insoles men**3K/yr+40.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/good-feet-insoles/search-terms)
## **Top good feet insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Svowin 3 Layers Adjustable Supination Overpronation Insoles Anti-Slip Medial Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis (Black L: W 8-12/ M 7.5-14)**Svowin**$14.05**3.8★680 rev](https://www.amazon.com/dp/B0DDL2JWKG) [2**WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)**WALK·HERO COMFORT AND SUPPORT**$16.46**4.4★2,455 rev](https://www.amazon.com/dp/B0DK786TKV) [3**Orthopedic Heel Wedge Inserts 3-Layer Adjustable Gel Insoles for Supination Pronation Flat Feet & Heel Pain Relief Supportive Shoe Cushions for Men & Women**BloomLab**$9.80**4.1★415 rev](https://www.amazon.com/dp/B0DCZFBQB4) [4**PowerStep Pulse Maxx Running Insoles - Overpronation Corrective Orthotic Inserts for Running Shoes - Maximum Ankle Foot Pain Relief & Arch Support Insoles - Made in The USA (M 6-6.5 / W 8-8.5)**PowerStep**$54.66**4.6★1,017 rev](https://www.amazon.com/dp/B09K4L2LRC) [5**PowerStep Pinnacle Maxx Orthotic Insoles Maximum Stability & Comfort Firm & Flexible Angled Heel Flat Feet & Overpronation Heavy Duty Shoe Inserts for Men & Women Made in USA (M 11-11.5)**PowerStep**$49.90**4.5★19,327 rev](https://www.amazon.com/dp/B0045E5KB6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole**Psveb**$24.16**815 rev5mo ago](https://www.amazon.com/dp/B0G1RBBVYR) [**Unribeau 3 Layers Adjustable Supination & Pronation Correction Heel Insoles Self-Adhesive Medial & Lateral Heel Wedge Inserts for Foot Alignment Knee Pain Bow Legs (Black L: W: 7.5-12 / M: 7-11)**unribeau**$14.10**210 rev1y ago](https://www.amazon.com/dp/B0DNFXXJ8B) [**WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)**WALK·HERO COMFORT AND SUPPORT**$16.46**2,455 rev1y ago](https://www.amazon.com/dp/B0DK786TKV) [**Svowin 3 Layers Adjustable Supination Overpronation Insoles Anti-Slip Medial Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis (Black L: W 8-12/ M 7.5-14)**Svowin**$14.05**680 rev1y ago](https://www.amazon.com/dp/B0DDL2JWKG) [**Orthopedic Heel Wedge Inserts 3-Layer Adjustable Gel Insoles for Supination Pronation Flat Feet & Heel Pain Relief Supportive Shoe Cushions for Men & Women**BloomLab**$9.80**415 rev1y ago](https://www.amazon.com/dp/B0DCZFBQB4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XINIFOOT Supination Correction Insoles for Men & Women Plantar Fasciitis Orthotic Insoles for Rectify Flat Feet O/X Type Legs Bow Legs Heel Pain (Color: Supination Insoles)**XINIFOOT**$13.96**4.0★**▲ 284%**](https://www.amazon.com/dp/B0CKT6ZQWG) [**Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole**Psveb**$24.16**4.5★**▲ 196%**](https://www.amazon.com/dp/B0G1RBBVYR) [**PowerStep Pulse Maxx Running Insoles - Overpronation Corrective Orthotic Inserts for Running Shoes - Maximum Ankle Foot Pain Relief & Arch Support Insoles - Made in The USA (M 6-6.5 / W 8-8.5)**PowerStep**$54.66**4.6★**▲ 175%**](https://www.amazon.com/dp/B09K4L2LRC) [**Dr. Foots Supination & Over-Pronation Corrective Shoe Inserts Medial & Lateral Heel Wedge Insoles for Foot Alignment Knee Pain Bow Legs Osteoarthritis - 3 Pairs (Black)**Dr Foot**$9.69**3.9★**▲ 96%**](https://www.amazon.com/dp/B07PBPLFD7) [**WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)**WALK·HERO COMFORT AND SUPPORT**$16.46**4.4★**▲ 92%**](https://www.amazon.com/dp/B0DK786TKV)
**~~View all trending →~~**
## **What buyers say about good feet insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Super comfortable to wear”*
**Quality-Overall**12%
*“Good quality, solid construction, and a real help during recovery”*
**Size-Overall**12%
*“Fits like a glove”*
**Value For Money**7%
*“Great value”*
**Pain Relief-Overall**5%
*“No lower back pain”*
**Arch Support**3%
*“Amazing arch support”*
**Advertised Vs Actual Product**3%
*“Worked as advertised”*
**Heel Spurs/Plantar Fasciitis**2%
*“They work great for plantar fasciitis”*
**Durability**2%
*“Durable material”*
**Heel Support**2%
*“Comfortable heel support”*
### **What buyers complain about **
**Pain Relief-Overall**21%
*“They hurt”*
**Comfort-Overall**8%
*“not as comfortable as one might think”*
**Size-Overall**8%
*“Too big”*
**Value For Money**4%
*“not worth it”*
**Hard Feel**4%
*“Bit stiff at first”*
**Arch Support**4%
*“didnt provide a lot of arch support for me”*
**Durability**4%
*“break down in a few hours”*
**Functionality-Overall**3%
*“Did not work well for me”*
**Thickness**3%
*“Too thick to fit into shoe”*
**Quality-Overall**3%
*“Poor Quality”*
### **Top return reasons **
**Size-Overall**35%
**Feet Fit**10%
**Comfort-Overall**9%
**Arch Support**7%
**Length**7%
**Advertised Vs Actual Product**5%
**Hard Feel**4%
**Pain Relief-Overall**3%
**Cushion**3%
**Functionality-Overall**3%
## **Common questions**
- **Is good feet insoles profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the good feet insoles niche?**
- 19 brands and 69 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in good feet insoles?**
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Size-Overall. The return rate is 4.0%.
- **When does demand for good feet insoles peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the good feet insoles niche?**
- Listings span $9.69–$54.66; the average listing price is $24.48 (sweet spot $15–$100). The average incumbent carries 13,657 reviews — the moat a new listing must climb.
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