---
title: "Goji Berry Powder — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/goji-berry-powder"
last_updated: "2026-08-10T01:46:55.232Z"
locale: en
meta:
description: "Niche score 43/100 · $82K/yr market · 36K searches/yr · $19.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $82K/yr market · 36K searches/yr · $19.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goji Berry Powder — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **goji berry powder**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 17Conversion 93Competition 11Returns 100Price range 73Avg price 87Brand share 17Review moat 50Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.41–$24.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,501.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$82K**
$82K/yr · 36K searches
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, goji berry powder is a $82K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goji berry powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#3,336**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**545**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**3%**
- Micro Ingredients38% - Navitas Organics34% - Gya Tea Co10% - PURE ORIGINAL INGREDIENTS6% - BulkSupplements5% - Yupik4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/goji-berry-powder/trend)
## **Top goji berry powder search terms**
- **goji berry powder**21K/yr-17.4%8.0% conv. - **gogi berry powder**3K/yr-16.7%10.1% conv. - **goji berry powder organic**3K/yr-5.9%11.5% conv. - **goji powder**3K/yr-18.4%9.7% conv. - **organic goji berry powder**3K/yr+3.0%12.5% conv. - **goji berries powder**2K/yr-20.2%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/goji-berry-powder/search-terms)
## **Top goji berry powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Goji Powder 16 Ounces | 100% Natural Fruit Source | Freeze-Dried Berries | Sulfate & Additive Free | Great Flavor for Drinks Snacks & Beverages | Non-GMO & Vegan**Micro Ingredients**$24.88**4.6★1,113 rev](https://www.amazon.com/dp/B06XKJQVZ8) [2**Navitas Organics Goji Powder 100% Freeze Dried Goji Berry Juice Antioxidant Boost For Smoothies Desserts & More USDA Organic Non GMO Kosher Vegan Gluten Free (4oz. Bag 12 Servings)**Navitas Organics**$11.41**4.6★1,103 rev](https://www.amazon.com/dp/B0037RMHSG) [3**USDA Organic Goji Berry Powder 1.1 Lb (71 Servings) - Pure Dried Superfood Easy Mix Sugar Free - Antioxidant Rich for Smoothies Baking & Drinks - Non-GMO Gluten-Free | Gya Tea Co**Gya Tea Co**$24.77**4.3★50 rev](https://www.amazon.com/dp/B0F2DXMWLX) [4**Navitas Organics Goji Berries For Smoothies Trail Mix Baked Goods Oatmeal & More Vitamin A Antioxidants Fiber Wolfberry - USDA Organic Non GMO Gluten Free Vegan (8oz. Bag 8 Servings)**Navitas Organics**$13.73**4.4★10,668 rev](https://www.amazon.com/dp/B0011DV71G) [5**BulkSupplements.com Wolfberry Extract Powder -Goji Berries Supplement Fruit Powder - Vegan & Gluten Free 1g per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$23.80**4.2★235 rev](https://www.amazon.com/dp/B01BKTHPT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Organic Goji Berry Powder (500 Grams) Gluten Free USDA Organic**Nutricost**$24.48**18 rev1mo ago](https://www.amazon.com/dp/B0H4RGG7S9) [**USDA Organic Goji Berry Powder 1.1 Lb (71 Servings) - Pure Dried Superfood Easy Mix Sugar Free - Antioxidant Rich for Smoothies Baking & Drinks - Non-GMO Gluten-Free | Gya Tea Co**Gya Tea Co**$24.77**50 rev1y ago](https://www.amazon.com/dp/B0F2DXMWLX) [**Pure Original Ingredients Goji Berry Powder (8oz) Wolfberry Traditional Herbal Supplement Non-GMO**PURE ORIGINAL INGREDIENTS**$12.03**99 rev5y ago](https://www.amazon.com/dp/B091V4B32K) [**Pure Original Ingredients Goji Berry Powder (1lb) Wolfberry Traditional Herbal Supplement Non-GMO**PURE ORIGINAL INGREDIENTS**$19.71**99 rev5y ago](https://www.amazon.com/dp/B091V4FRLY) [**Yupik Organic Goji Berry Powder 1 lb (16 oz) USDA Certified Non-GMO Vegan Gluten-Free Source of Vitamin A C & Fiber Sweet Superfood for Smoothies Baking & Oatmeal**Yupik**$22.10**131 rev7y ago](https://www.amazon.com/dp/B07QX6MMDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost Organic Goji Berry Powder (500 Grams) Gluten Free USDA Organic**Nutricost**$24.48**4.9★**▲ 328%**](https://www.amazon.com/dp/B0H4RGG7S9) [**Yupik Organic Goji Berry Powder 1 lb (16 oz) USDA Certified Non-GMO Vegan Gluten-Free Source of Vitamin A C & Fiber Sweet Superfood for Smoothies Baking & Oatmeal**Yupik**$22.10**4.3★**▲ 12%**](https://www.amazon.com/dp/B07QX6MMDQ) [**USDA Organic Goji Berry Powder 1.1 Lb (71 Servings) - Pure Dried Superfood Easy Mix Sugar Free - Antioxidant Rich for Smoothies Baking & Drinks - Non-GMO Gluten-Free | Gya Tea Co**Gya Tea Co**$24.77**4.3★**— 2%**](https://www.amazon.com/dp/B0F2DXMWLX) [**Organic Goji Powder 16 Ounces | 100% Natural Fruit Source | Freeze-Dried Berries | Sulfate & Additive Free | Great Flavor for Drinks Snacks & Beverages | Non-GMO & Vegan**Micro Ingredients**$24.88**4.6★**— 0%**](https://www.amazon.com/dp/B06XKJQVZ8) [**Pure Original Ingredients Goji Berry Powder (8oz) Wolfberry Traditional Herbal Supplement Non-GMO**PURE ORIGINAL INGREDIENTS**$12.03**4.5★**— 1%**](https://www.amazon.com/dp/B091V4B32K)
**~~View all trending →~~**
## **What buyers say about goji berry powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“Taste great”*
**Quality-Overall**13%
*“Good Quality”*
**Sweetness**9%
*“Mild sweetness”*
**Freshness**7%
*“Very fresh”*
**Flavor**6%
*“fresh and flavorful”*
**Value For Money**5%
*“Worth investing”*
**Nutritional Content**5%
*“Great product to put in my protein shakes very happy with them”*
**Health Benefits-Overall**4%
*“It has amazing benefits”*
**Vegan/Organic**4%
*“The Nutricost Organic Goji Berry Powder appears to be a high-quality product with excellent manufacturing transparency”*
**Solubility**4%
*“mixes well in water”*
### **What buyers complain about **
**Hard Feel**11%
*“Rock hard berries”*
**Taste-Overall**9%
*“Tasted sand”*
**Moist/Dry**8%
*“Dehydrated not dried like raisins”*
**Stale/Rotten/Spoiled**8%
*“These are full of mold”*
**Functionality-Overall**7%
*“not very good result”*
**Flavor**5%
*“Disgusting flavor”*
**Contamination**5%
*“Also found bugs in them”*
**Color**4%
*“The powder is orange not red like goji berry powder I have purchased before”*
**Texture/Consistency-Overall**4%
*“the were crunchy, awful texture”*
**Ease Of Chewing/Swallowing**3%
*“was hard to eat”*
## **Common questions**
- **Is goji berry powder profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the goji berry powder niche?**
- 7 brands and 545 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in goji berry powder?**
- Top complaints mined from reviews: Hard Feel, Taste-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for goji berry powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the goji berry powder niche?**
- Listings span $11.41–$24.88; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.
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