---
title: "Gnat Repellent — $351K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gnat-repellent"
last_updated: "2026-08-12T01:14:01.319Z"
locale: en
meta:
description: "Niche score 64/100 · $351K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $351K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gnat Repellent — $351K/yr Amazon US Niche (2026) - Flapen"
---
# **gnat repellent**
**Worth a look**
Shows demand growing +315.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 100Conversion 79Competition 42Returns 95Price range 68Avg price 80Brand share 12Review moat 25Quality gap 72
**Growth**
**Incredible****+315.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.43–$30.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$351K**
$351K/yr · 261K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,312.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, gnat repellent is a $351K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gnat repellent market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$426K–$511K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**2%**
- No Natz44% - Buggins36% - BUGGINS5% - Summit5% - Best Bee Brothers4% - Repel2% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +315.1% search growth over the last 90 days.
18K13KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/gnat-repellent/trend)
## **Top gnat repellent search terms**
- **gnat repellent**48K/yr+383.9%3.5% conv. - **no natz bug spray**42K/yr+191.6%8.5% conv. - **buggins insect repellent**29K/yr>1,000%16.4% conv. - **gnat repellent outdoor**28K/yr+447.1%1.7% conv. - **no natz**20K/yr+178.6%7.2% conv. - **no gnats bug spray**12K/yr+209.0%8.5% conv. - **gnat spray for people**10K/yr+334.0%7.1% conv. - **buggins**10K/yr>1,000%11.9% conv. - **bugg**15K/yr+74.1%8.1% conv. - **nonatz**7K/yr+538.8%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/gnat-repellent/search-terms)
## **Top gnat repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$35K15%$53K20%$70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**No Natz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Fresh Scent 8 Ounce and 2 Ounce Spray Bottle 2-Pack**No Natz**$30.73**4.4★337 rev](https://www.amazon.com/dp/B082DMX2X7) [2**BUGGINS Original Insect Repellent - 4 oz Pump Spray Bottle - 2 Pack**Buggins**$17.92**4.6★1,075 rev](https://www.amazon.com/dp/B01FEFV16W) [3**No Natz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Fresh Scent 4 Ounce Spray Bottle 2-Pack**No Natz**$18.19**4.1★742 rev](https://www.amazon.com/dp/B082DK7ZPR) [4**BUGGINS Original Aerosol Insect Repellent - 6 oz Can**Buggins**$15.47**4.4★3,957 rev](https://www.amazon.com/dp/B07BTC48M4) [5**BUGGINS IV Performance Insect Repellent - 4 oz Pump Spray**BUGGINS**$10.16**4.6★1,060 rev](https://www.amazon.com/dp/B07C29HW53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUGGINS Insect Repellent Spray - 20% Picaridin - 4 oz Pump Bottle**Buggins**$14.65**18 rev10mo ago](https://www.amazon.com/dp/B0FNFJG9W5) [**BUGGINS IV Performance Aerosol Insect Repellent - 6 oz Can**Buggins**$15.75**1,060 rev3y ago](https://www.amazon.com/dp/B0CBQJ3FXJ) [**Best Bee Brothers Shake + Shield No-See-Ums Gnat Spray Non-Greasy Bug Spray Body Mist Made with Plant-Based Ingredients 2 Oz. (2 Pack)**Best Bee Brothers**$13.50**759 rev3y ago](https://www.amazon.com/dp/B0C9YDJQ7P) [**No Natz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Fresh Scent 8 Ounce and 2 Ounce Spray Bottle 2-Pack**No Natz**$30.73**38 rev3y ago](https://www.amazon.com/dp/B082DJX4SC) [**Best Bee Brothers Shake + Shield No-See-Ums Gnat Spray Non-Greasy Bug Spray Body Mist Made with Plant-Based Ingredients 2 Oz. (4 Pack)**Best Bee Brothers**$20.88**759 rev3y ago](https://www.amazon.com/dp/B0C2ZTK325)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No Mosquitoz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Woodsy Scent 2 Ounce Spray Bottle**No Natz**$11.66**4.3★**▲ 78%**](https://www.amazon.com/dp/B00E4MXQK6) [**BUGGINS Insect Repellent Spray - 20% Picaridin - 4 oz Pump Bottle**Buggins**$14.65**4.3★**▲ 50%**](https://www.amazon.com/dp/B0FNFJG9W5) [**No Natz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Fresh Scent 4 Ounce Spray Bottle**No Natz**$9.86**4.0★**▲ 44%**](https://www.amazon.com/dp/B085SW2478) [**No Natz Botanical Insect Repellent DEET-Free Made with Natural Essential Oils Non-Greasy Formula Made in the USA Fresh Scent 8 Ounce and 2 Ounce Spray Bottle 2-Pack**No Natz**$30.73**4.4★**▲ 38%**](https://www.amazon.com/dp/B082DMX2X7) [**Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood**Grand Tongo**$14.02**4.4★**▲ 37%**](https://www.amazon.com/dp/B0BZ5L4Y1G)
**~~View all trending →~~**
## **What buyers say about gnat repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**32%
*“Keeps bugs away”*
**Smell**29%
*“Smells really fresh”*
**Quality-Overall**9%
*“Solid product”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Spray/Flow**4%
*“This spray works amazing”*
**Strength**3%
*“It is strong”*
**Value For Money**2%
*“good value”*
**Ease Of Use**2%
*“Easy to use”*
**Safety Standards**2%
*“is safe around pets”*
**Size-Overall**1%
*“Size and effectiveness”*
### **What buyers complain about **
**Pest/Insect Control**35%
*“Did not repel”*
**Functionality-Overall**18%
*“Did Not Work”*
**Smell**9%
*“smells terrible”*
**Spray/Flow**5%
*“it won't spray”*
**Value For Money**4%
*“On the downside, expensive”*
**Advertised Vs Actual Product**3%
*“misleading”*
**Leak-Proof**3%
*“Leaking issue”*
**Durability**2%
*“Its not very long lasting”*
**Quality-Overall**2%
*“Poor quality”*
**Contamination**1%
*“ants”*
### **Top return reasons **
**Functionality-Overall**13%
**Spray/Flow**13%
**Pest/Insect Control**12%
**Value For Money**12%
**Size-Overall**12%
**Leak-Proof**10%
**Smell**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Strength**1%
## **Common questions**
- **Is gnat repellent profitable to sell on Amazon United States?**
- The niche generates $351K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +315.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the gnat repellent niche?**
- 8 brands and 30 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in gnat repellent?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 1.0%.
- **What does it cost to enter the gnat repellent niche?**
- Listings span $7.43–$30.73; the average listing price is $17.02 (sweet spot $15–$100). The average incumbent carries 4,313 reviews — the moat a new listing must climb.
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