---
title: "Glutathione — $14.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/glutathione"
last_updated: "2026-08-06T15:03:41.265Z"
locale: en
meta:
description: "Niche score 76/100 · $14.0M/yr market · 5.6M searches/yr · $36.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 76/100 · $14.0M/yr market · 5.6M searches/yr · $36.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Glutathione — $14.0M/yr Amazon US Niche (2026) - Flapen"
---
# **glutathione**
**Launch it**
A $14.0M/yr market growing +26.5% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 54Conversion 74Competition 69Returns 100Price range 82Avg price 95Brand share 82Review moat 50Quality gap 52
**Market size**
**Incredible****$14.0M**
$14.0M/yr · 5.6M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.32–$110.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,528.76**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, glutathione is a $14.0M/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 53% of demand. Verdict: Launch it — 76/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glutathione market data**
- **Units sold / yr**
- **300K–400K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$10.9M–$14.5M**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**157**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**41%**
- CYMBIOTIKA15% - NOW Foods13% - Alpha Flow11% - Cata-Kor8% - Pure Encapsulations6% - Nutricost6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.
150K100KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/glutathione/trend)
## **Top glutathione search terms**
- **glutathione**2.3M/yr+23.7%5.6% conv. - **liposomal glutathione**1.2M/yr+45.8%6.3% conv. - **glutathione supplement**719K/yr+5.4%5.1% conv. - **cymbiotika**438K/yr+10.4%3.3% conv. - **glutathione liposomal supplement**258K/yr+53.9%6.4% conv. - **cymbiotika glutathione**86K/yr+108.5%7.1% conv. - **glutathione skin whitening**143K/yr+2.3%1.0% conv. - **codeage liposomal glutathione**63K/yr+75.1%6.3% conv. - **glutathione liposomal**80K/yr+35.1%4.5% conv. - **l glutathione**49K/yr+14.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/glutathione/search-terms)
## **Top glutathione products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$420K6%$840K9%$1.3M12%$1.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liposomal Glutathione Supplement 1000MG + 750MG- Glutathione Liposomal with VIT C + Phospholipid Antioxidant Complex - Liver Detox and Immune Support Supplement - 120 Caps - Powder&Liquid Alternative**Alpha Flow**$23.52**4.5★1,218 rev](https://www.amazon.com/dp/B0CKJ4WBXP) [2**CYMBIOTIKA Liposomal Glutathione Supplement PQQ CoQ10 & Antioxidants for Detox Brain Energy Immune Support Advanced Absorption for Cellular Health & Longevity Citrus Vanilla 1 Month Supply**CYMBIOTIKA**$70.19**4.3★170 rev](https://www.amazon.com/dp/B0FX3FMMJ7) [3**NOW Foods Supplements Glutathione 500 mg With Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 60 Veg Capsules**NOW Foods**$20.31**4.6★10,419 rev](https://www.amazon.com/dp/B0019LWV92) [4**Cata-Kor Liposomal Glutathione 1000mg Ultra High Absorption with Resveratrol Vitamin C Selenium & Vitamin B2 Antioxidant Support for Immune Support & Healthy Aging (60 Count (Pack of 1))**Cata-Kor**$21.51**4.4★220 rev](https://www.amazon.com/dp/B0GTBGW9YN) [5**Rho Nutrition Liposomal Glutathione - Ultra High Absorption Liquid Glutathione Supplement - Supports Natural Detoxification Immune System Skin Health Mental Clarity & Overall Well-Being**Rho Nutrition**$49.95**4.2★1,074 rev](https://www.amazon.com/dp/B0BQ3ZNK64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rosabella Liposomal Glutathione 500mg High Absorption Glutathione Supplement Antioxidant Support Cellular Health & Detox Support 60 Capsules 30 Day Supply Daily Antioxidant Capsules**Rosabella**$13.14**97 rev3mo ago](https://www.amazon.com/dp/B0GW9MBRKX) [**Cata-Kor Liposomal Glutathione 1000mg Ultra High Absorption with Resveratrol Vitamin C Selenium & Vitamin B2 Antioxidant Support for Immune Support & Healthy Aging (60 Count (Pack of 1))**Cata-Kor**$21.51**220 rev4mo ago](https://www.amazon.com/dp/B0GTBGW9YN) [**Cenffitio Glutathione Supplement Skin Brightening Formula with Vitamin C Niacinamide Licorice Extract Collagen & Hyaluronic Acid for Skin Brightness Radiance & Hydration 180 Tablets**Cenffitio**$30.90**318 rev7mo ago](https://www.amazon.com/dp/B0G4GMS185) [**CYMBIOTIKA Liposomal Glutathione Supplement PQQ CoQ10 & Antioxidants for Detox Brain Energy Immune Support Advanced Absorption for Cellular Health & Longevity Citrus Vanilla 1 Month Supply**CYMBIOTIKA**$70.19**170 rev9mo ago](https://www.amazon.com/dp/B0FX3FMMJ7) [**Cymbiotika Liposomal Magnesium Complex Promotes Relaxation Restful Sleep and Heart & Brain Health Highly Absorbable 3-in-1 Formula Vanilla Almond 10 mL Pouches (28 Count)**CYMBIOTIKA**$59.78**92 rev9mo ago](https://www.amazon.com/dp/B0FX3G9JJ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cata-Kor Liposomal Glutathione 1000mg Ultra High Absorption with Resveratrol Vitamin C Selenium & Vitamin B2 Antioxidant Support for Immune Support & Healthy Aging (60 Count (Pack of 1))**Cata-Kor**$21.51**4.4★**▲ 186%**](https://www.amazon.com/dp/B0GTBGW9YN) [**Rosabella Liposomal Glutathione 500mg High Absorption Glutathione Supplement Antioxidant Support Cellular Health & Detox Support 60 Capsules 30 Day Supply Daily Antioxidant Capsules**Rosabella**$13.14**4.4★**▲ 185%**](https://www.amazon.com/dp/B0GW9MBRKX) [**Micro Ingredients Liposomal Reduced Glutathione Complex 3 000mg - 8in1 Advanced Glutathione Supplement with NAD Resveratrol Quercetin Alpha Lipoic Acid & Vitamin C - 120 Vegetarian Caps**Micro Ingredients**$24.13**4.2★**▲ 103%**](https://www.amazon.com/dp/B0FWHFRB31) [**CYMBIOTIKA Liposomal Glutathione Supplement PQQ CoQ10 & Antioxidants for Detox Brain Energy Immune Support Advanced Absorption for Cellular Health & Longevity Citrus Vanilla 1 Month Supply**CYMBIOTIKA**$70.19**4.3★**▲ 72%**](https://www.amazon.com/dp/B0FX3FMMJ7) [**Cenffitio Glutathione Supplement Skin Brightening Formula with Vitamin C Niacinamide Licorice Extract Collagen & Hyaluronic Acid for Skin Brightness Radiance & Hydration 180 Tablets**Cenffitio**$30.90**4.4★**▲ 37%**](https://www.amazon.com/dp/B0G4GMS185)
**~~View all trending →~~**
## **What buyers say about glutathione**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“They are also made with good, quality ingredients”*
**Taste-Overall**10%
*“Great taste”*
**Energy Level**6%
*“Gives Energy”*
**Skin Health**5%
*“Helped clear my skin”*
**Vitamin**5%
*“Delicious, Easy-to-Take Vitamins”*
**Ease Of Use**5%
*“Ease of use”*
**Value For Money**4%
*“Good value for the money”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“my face has a beautiful glow”*
**Nutritional Content**3%
*“support their overall health”*
### **What buyers complain about **
**Taste-Overall**17%
*“Not tasty”*
**Smell**8%
*“Smells rancid”*
**Value For Money**7%
*“Waste of money”*
**Functionality-Overall**4%
*“It was not effective”*
**Dosage**3%
*“Seems to be a error with the listed dose”*
**Side Effects**3%
*“Bad side effects”*
**Ingredients-Overall**2%
*“All marketing - bad ingredients”*
**Allergies**2%
*“Allergic reaction”*
**Size-Overall**2%
*“They are big”*
**Flavor**2%
*“slightly artificial tasting”*
### **Top return reasons **
**Taste-Overall**21%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Leak-Proof**7%
**Certifications**4%
**Regulates Digestion**3%
**Value For Money**3%
**Smell**3%
**Dosage**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is glutathione profitable to sell on Amazon United States?**
- The niche generates $14.0M/yr across 41 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Launch it (76/100).
- **How competitive is the glutathione niche?**
- 28 brands and 157 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in glutathione?**
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for glutathione peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the glutathione niche?**
- Listings span $8.32–$110.13; the average listing price is $36.37 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.
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