---
title: "Glade Solid Air Freshener — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/glade-solid-air-freshener"
last_updated: "2026-08-12T03:19:39.954Z"
locale: en
meta:
description: "Niche score 50/100 · $12K/yr market · 27K searches/yr · $15.35 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $12K/yr market · 27K searches/yr · $15.35 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glade Solid Air Freshener — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **glade solid air freshener**
**Worth a look**
Shows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 43Conversion 38Competition 75Returns 99Price range 75Avg price 76Brand share 16Review moat 20Quality gap 84
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.35**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Great****$2.77–$51.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,710.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$12K**
$12K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, glade solid air freshener is a $12K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glade solid air freshener market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$23K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#644**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **21%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**9 **▼falling
**Sellers**
**282**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 86%
**Open market**
**4%**
- Renuzit41% - Clorox24% - Glade18% - Febreze7% - GLADE4% - Henkel2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +14.4% search growth over the last 90 days.
1K750Black Friday '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/glade-solid-air-freshener/trend)
## **Top glade solid air freshener search terms**
- **glade solid air freshener**13K/yr+11.7%2.8% conv. - **glade gel air freshener**5K/yr+30.3%3.8% conv. - **glade gel**3K/yr-1.2%3.7% conv. - **glade deodorizer**2K/yr+35.6%2.3% conv. - **glade solid air fresheners for home**2K/yr+30.8%6.3% conv. - **glade solid**2K/yr-2.0%3.4% conv. - **glade air freshener solid**654/yr-26.4%7.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/glade-solid-air-freshener/search-terms)
## **Top glade solid air freshener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3736%$7469%$1K12%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce**Clorox**$3.93**3.9★2,775 rev](https://www.amazon.com/dp/B0CMVBMMQZ) [2**Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners**Renuzit**$25.83**4.5★33,490 rev](https://www.amazon.com/dp/B07KGP6GS7) [3**Renuzit Lavender Gel Air Freshener - 7oz/3ct**Renuzit**$11.87**4.4★527 rev](https://www.amazon.com/dp/B07F1YWXST) [4**Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)**Renuzit**$14.06**4.5★11,783 rev](https://www.amazon.com/dp/B0787CVDCT) [5**Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz**Clorox**$2.77**3.9★2,775 rev](https://www.amazon.com/dp/B0CMVBHXWJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Renuzit Adjustables After the Rain 7 Ounce**Renuzit**$4.08**26 rev1y ago](https://www.amazon.com/dp/B010OVNCZE) [**Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz**GLADE**$13.87**44 rev2y ago](https://www.amazon.com/dp/B0D2LW3FSC) [**Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz (3 Pack)**Glade**$20.07**21 rev2y ago](https://www.amazon.com/dp/B0D2LWSWPN) [**Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Lilac & Watermelon Scents 4ct (2 of Each Scent)**Febreze**$10.03**61,871 rev2y ago](https://www.amazon.com/dp/B0CNJPJHRP) [**Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce**Clorox**$3.93**2,775 rev2y ago](https://www.amazon.com/dp/B0CMVBMMQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Renuzit Adjustables After the Rain 7 Ounce**Renuzit**$4.08**3.9★**▲ 330%**](https://www.amazon.com/dp/B010OVNCZE) [**Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz**Clorox**$2.77**3.9★**▲ 128%**](https://www.amazon.com/dp/B0CMVBHXWJ) [**Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz**GLADE**$13.87**4.2★**▲ 100%**](https://www.amazon.com/dp/B0D2LW3FSC) [**Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)**Renuzit**$14.06**4.5★**▲ 32%**](https://www.amazon.com/dp/B0787CVDCT) [**Renuzit Lavender Gel Air Freshener - 7oz/3ct**Renuzit**$11.87**4.4★**▲ 29%**](https://www.amazon.com/dp/B07F1YWXST)
**~~View all trending →~~**
## **What buyers say about glade solid air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Fresh Scent”*
**Value For Money**6%
*“Very affordable”*
**Quality-Overall**5%
*“have no complaints”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“efficient”*
**Durability**2%
*“Durable”*
**Freshness**2%
*“Fresh Scent”*
**Strength**2%
*“Very strong”*
**Size-Overall**1%
*“It fit good”*
### **What buyers complain about **
**Smell**50%
*“very faint smell”*
**Value For Money**7%
*“Too much money”*
**Durability**7%
*“Doesnt last”*
**Functionality-Overall**7%
*“Never worked”*
**Strength**3%
*“Very very weak”*
**Leak-Proof**2%
*“Arrived leaking- a lot”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Ease Of Use**1%
*“Impossible to Use”*
**Quality-Overall**1%
*“Poor quality control”*
**Size-Overall**1%
*“My bathroom is fairly small”*
### **Top return reasons **
**Smell**58%
**Advertised Vs Actual Product**7%
**Leak-Proof**7%
**Size-Overall**6%
**Functionality-Overall**6%
**Compatibility-Overall**3%
**Value For Money**3%
**Dispensing Mechanism**1%
**Product Condition**1%
**Warmth**1%
## **Common questions**
- **Is glade solid air freshener profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the glade solid air freshener niche?**
- 9 brands and 282 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in glade solid air freshener?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for glade solid air freshener peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the glade solid air freshener niche?**
- Listings span $2.77–$51.95; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 13,710 reviews — the moat a new listing must climb.
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