---
title: "Gla — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gla"
last_updated: "2026-08-12T02:12:38.394Z"
locale: en
meta:
description: "Niche score 55/100 · $221K/yr market · 1.0M searches/yr · $23.56 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $221K/yr market · 1.0M searches/yr · $23.56 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gla — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **gla**
**Worth a look**
Shows low returns (0.2%), but weak search conversion (0.9%) keeps it on the watch list.
Market size 42Growth 23Conversion 12Competition 62Returns 99Price range 89Avg price 95Brand share 80Review moat 65Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.95–$78.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****883.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$221K**
$221K/yr · 1.0M searches
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gla is a $221K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gla market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$236K–$295K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,031**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**41%**
- NOW Foods28% - Pure Encapsulations7% - Cliganic7% - Horbäach6% - Carlyle6% - Life Extension4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
125K75KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/gla/trend)
## **Top gla search terms**
- **gla**916K/yr-4.0%0.1% conv. - **borage oil**60K/yr-4.7%8.6% conv. - **borage oil supplements**20K/yr-23.6%10.4% conv. - **borage seed oil**7K/yr+6.2%6.0% conv. - **borage oil organic**4K/yr+1.9%3.3% conv. - **gamma linolenic acid supplement**4K/yr+13.8%4.2% conv. - **gamma linolenic acid**6K/yr-47.0%4.3% conv. - **borage oil capsules**4K/yr-6.5%6.7% conv. - **gla supplements**1K/yr+23.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/gla/search-terms)
## **Top gla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 120 Softgels**NOW Foods**$21.27**4.6★1,590 rev](https://www.amazon.com/dp/B0013OQIX0) [2**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels**NOW Foods**$11.97**4.6★1,590 rev](https://www.amazon.com/dp/B000J09XMC) [3**Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules**Pure Encapsulations**$36.48**4.5★132 rev](https://www.amazon.com/dp/B0064RBSLI) [4**Cliganic Organic Borage Seed Oil for Face 100% Pure (1oz) - Natural Non-GMO Cold Pressed**Cliganic**$9.95**4.3★180 rev](https://www.amazon.com/dp/B0C4JKSK87) [5**Horbach Borage Oil Capsules 2000 mg | 120 Softgels | 320mg of GLA**Horbäach**$15.06**4.6★1,037 rev](https://www.amazon.com/dp/B07SX57K8K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)**Botanical Beauty**$12.90**20 rev1mo ago](https://www.amazon.com/dp/B0H5765TCL) [**Supersmart - Borage & Evening Primrose (High Potency) - GLA Oil Gamma Linolenic Acid Cold Pressed - with Vitamin E Borage Oil & Evening Primrose Oil Supplement | Non-GMO & Gluten Free - 120 Softgels**Supersmart**$19.41**26 rev2y ago](https://www.amazon.com/dp/B0CYCR1CR6) [**BulkSupplements.com Borage Oil Softgels - Gamma Linolenic Acid Supplement Borage Oil Supplements Borage Oil 1000mg - Gluten Free 1 Softgel per Serving 180 Count (Pack of 1)**BulkSupplements**$23.89**73 rev2y ago](https://www.amazon.com/dp/B0CVJ1Z5YX) [**Carlyle Borage Oil Supplement | 2000mg | 200 Softgel Capsules**Carlyle**$18.96**231 rev2y ago](https://www.amazon.com/dp/B0CGMFFYV2) [**Creativity Pink Combination (Model B) Soft TPU Key Case for Mercedes Benz CLA CLS GLA AMG A C E S G GLC GLE GLS M Smart Remote Key**Creativity**$11.51**46 rev3y ago](https://www.amazon.com/dp/B0C9PFKTP5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Botanical Beauty Certified Organic BORAGE OIL 18% GLA Refined 100% Pure 100% Natural Cold Pressed Carrier Oil for Face Skin Hair Lip Nails. Anti-Aging. Rich in Vitamin E Omega 6 (0.5 Fl Oz 15 ml)**Botanical Beauty**$12.90**4.9★**▲ 316%**](https://www.amazon.com/dp/B0H5765TCL) [**Creativity Pink Combination (Model B) Soft TPU Key Case for Mercedes Benz CLA CLS GLA AMG A C E S G GLC GLE GLS M Smart Remote Key**Creativity**$11.51**4.2★**▲ 309%**](https://www.amazon.com/dp/B0C9PFKTP5) [**NEW ROOTS HERBAL Borage Oil Supplement 1200 mg | Organic Borage Seed Oil Cold-Pressed (90 softgels) GLA Supplement (264mg) with Linoleic Acid (444mg) | 100% Hexane-Free**NEW ROOTS HERBAL**$33.61**3.9★**▲ 70%**](https://www.amazon.com/dp/B09BDGQ7WH) [**NOW Foods Supplements Borage Oil 1000 mg with 240mg of GLA (Gamma Linolenic Acid) 60 Softgels**NOW Foods**$11.97**4.6★**▲ 61%**](https://www.amazon.com/dp/B000J09XMC) [**Pure Encapsulations Borage Oil | Hypoallergenic Dietary Supplement | 60 Softgel Capsules**Pure Encapsulations**$36.48**4.5★**▲ 49%**](https://www.amazon.com/dp/B0064RBSLI)
**~~View all trending →~~**
## **What buyers say about gla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“consistent quality”*
**Efficiency**8%
*“seems to be effective”*
**Ingredients-Overall**6%
*“Best Primrose Oil Capsules- Reordered Because of Excellent Quality”*
**Itch Relief**5%
*“Really helps with itchy skin”*
**Side Effects**4%
*“I purchased this supplement after hearing that borage oil may help with menstrual discomfort and women's health”*
**Value For Money**3%
*“it appears to be the best price per caplet”*
**Temperature Control**3%
*“It totally helped with temperature regulation after doorstep delivery as we are going through a very unusual heat wave”*
**Joint Pain**3%
*“This helps so much with joint pain”*
**Regulates Digestion**3%
*“Has worked well for me with digestive benefits”*
**Satisfaction/Pleasure**3%
*“Great results”*
### **What buyers complain about **
**Smell**19%
*“Smells fishy”*
**Allergies**15%
*“I was extremely allergic”*
**Value For Money**6%
*“Cheap bargain like prices dont mean youre actually getting a good deal”*
**Advertised Vs Actual Product**6%
*“demanding an answer to why this false advertising is occurring”*
**Side Effects**5%
*“It caused me to get lightheaded and dizziness”*
**Vegan/Organic**4%
*“Was NOT organic”*
**Acid Regulator/Stomach Ache Relief**3%
*“They upset my stomach really bad”*
**Dosage**3%
*“I could not take”*
**Suction**2%
*“Difficult to pour without making a huge mess”*
**Oily/Greasy**2%
*“Not good oil for face and neck”*
### **Top return reasons **
**Smell**24%
**Advertised Vs Actual Product**16%
**Oily/Greasy**14%
**Leak-Proof**12%
**Size-Overall**10%
**Functionality-Overall**5%
**Ingredients-Overall**5%
**Color**4%
**Suitability Combination Skin**2%
**Product Condition**2%
## **Common questions**
- **Is gla profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the gla niche?**
- 23 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in gla?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.2%.
- **When does demand for gla peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the gla niche?**
- Listings span $9.95–$78.13; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.
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