---
title: "Gingivitis Toothpaste — $585K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gingivitis-toothpaste"
last_updated: "2026-08-12T02:12:50.144Z"
locale: en
meta:
description: "Niche score 51/100 · $585K/yr market · 313K searches/yr · $13.07 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $585K/yr market · 313K searches/yr · $13.07 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gingivitis Toothpaste — $585K/yr Amazon US Niche (2026) - Flapen"
---
# **gingivitis toothpaste**
**Worth a look**
Shows low returns (0.3%), but soft demand (-9.5% this quarter) keeps it on the watch list.
Market size 63Growth 20Conversion 96Competition 53Returns 99Price range 51Avg price 59Brand share 24Review moat 22Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$585K**
$585K/yr · 313K searches
**Avg price**
**Good****$13.07**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.91–$25.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,861.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gingivitis toothpaste is a $585K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gingivitis toothpaste market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$523K–$654K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**7%**
- Parodontax50% - Crest25% - CAREDO6% - TheraBreath5% - LIVFRESH3% - Sensodyne3% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -9.5% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/gingivitis-toothpaste/trend)
## **Top gingivitis toothpaste search terms**
- **periodontal toothpaste**47K/yr+5.1%11.2% conv. - **gingivitis toothpaste**49K/yr+21.8%11.6% conv. - **toothpaste for gum disease repair**50K/yr-15.5%11.8% conv. - **gum disease toothpaste**34K/yr-49.9%10.8% conv. - **toothpaste for gums**18K/yr+12.1%12.2% conv. - **gum recession toothpaste**16K/yr-14.3%13.8% conv. - **best toothpaste for gum disease**11K/yr-13.8%6.8% conv. - **toothpaste for gingivitis**12K/yr-14.6%11.5% conv. - **toothpaste for periodontal disease**10K/yr-18.8%7.8% conv. - **toothpaste gingivitis**9K/yr-8.8%14.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/gingivitis-toothpaste/search-terms)
## **Top gingivitis toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$29K10%$59K15%$88K20%$117K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parodontax Toothpaste for Bleeding Gums Gingivitis Treatment and Cavity Prevention Clean mint - 3.4 Ounces**Parodontax**$7.88**4.7★32,021 rev](https://www.amazon.com/dp/B01MUBCKFE) [2**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**4.7★719 rev](https://www.amazon.com/dp/B0FMR7WT5R) [3**Parodontax Active Gum Repair Breath Freshener Toothpaste 3x3.4 oz**Parodontax**$17.35**4.7★5,018 rev](https://www.amazon.com/dp/B0CNH2D4MN) [4**Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 2.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control**Crest**$4.91**4.7★3,186 rev](https://www.amazon.com/dp/B0CMWFWH7N) [5**CAREDO Gum Toothpaste for Periodontitis Gum Repair for Receding Gums Gum Disease & Gingivitis Treatment Periodontal Disease Treatment for Gum Health Gum Disease Repair Bad Breath Toothpaste 3.52OZ**CAREDO**$25.45**4.3★1,893 rev](https://www.amazon.com/dp/B07RH6BZ8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Pro-Health Gum Recession Toothpaste 4.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Protection Even in Areas of Recession**Crest**$6.97**369 rev10mo ago](https://www.amazon.com/dp/B0FHJ8GJ4P) [**Crest Pro-Health Gum & Enamel Restore Toothpaste 4.8 oz Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Sensitivity and Enamel Protection**Crest**$7.30**403 rev10mo ago](https://www.amazon.com/dp/B0FHJ9GR9Y) [**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**719 rev11mo ago](https://www.amazon.com/dp/B0FMR7WT5R) [**TheraBreath Healthy Gums Toothpaste Fights Bad Breath for 12 Hours with Stannous Fluoride for Anticavity & Gingivitis Protection Clean Mint 4 Oz 2-Pack**TheraBreath**$12.69**1,263 rev12mo ago](https://www.amazon.com/dp/B0FFVJNB6M) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**1,702 rev12mo ago](https://www.amazon.com/dp/B0FFVFJBCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Parodontax Active Gum Repair Breath Freshener Toothpaste 3.4 oz**Parodontax**$7.28**4.7★**▲ 164%**](https://www.amazon.com/dp/B0FMR7WT5R) [**Parodontax Toothpaste for Bleeding Gums Gingivitis Treatment and Cavity Prevention Clean mint - 3.4 Ounces**Parodontax**$7.88**4.7★**▲ 157%**](https://www.amazon.com/dp/B01MUBCKFE) [**Parodontax Complete Protection Toothpaste Pure Fresh Mint - 3.4 oz x 3**Parodontax**$16.91**4.8★**▲ 79%**](https://www.amazon.com/dp/B07RXKQLBT) [**Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control**Crest**$6.84**4.8★**▲ 73%**](https://www.amazon.com/dp/B0CMW3G4F5) [**Crest Pro-Health Gum & Enamel Restore Toothpaste 4.8 oz Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum Sensitivity and Enamel Protection**Crest**$7.30**4.8★**▲ 66%**](https://www.amazon.com/dp/B0FHJ9GR9Y)
**~~View all trending →~~**
## **What buyers say about gingivitis toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**13%
*“It really helped my teeth”*
**Quality-Overall**12%
*“A+ quality”*
**Tooth Brightening**12%
*“Whiter teeth”*
**Tooth Sensitivity**9%
*“It does not hurt my teeth”*
**Cleansing**8%
*“Clean teeth”*
**Value For Money**7%
*“Great Value for the Money”*
**Taste-Overall**5%
*“Great mint taste”*
**Efficiency**4%
*“Actually works, and works quickly”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Breathability**4%
*“It makes my breath so fresh”*
### **What buyers complain about **
**Value For Money**13%
*“Kind of expensive”*
**Oral Hygiene**7%
*“Burned my mouth”*
**Functionality-Overall**5%
*“Didn't work”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Size-Overall**5%
*“tube smaller than expected”*
**Taste-Overall**5%
*“Very bland taste”*
**Ingredients-Overall**4%
*“the ingredients is alarming”*
**Sensitivity-Overall**3%
*“Caused more sensitivity”*
**Allergies**3%
*“Allergy reaction”*
**Tooth Sensitivity**3%
*“not for sensitive teeth”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Ingredients-Overall**9%
**Value For Money**8%
**Functionality-Overall**8%
**Taste-Overall**6%
**Size-Overall**5%
**Flavor**5%
**Tooth Sensitivity**4%
**Leak-Proof**4%
**Product Condition**3%
## **Common questions**
- **Is gingivitis toothpaste profitable to sell on Amazon United States?**
- The niche generates $585K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gingivitis toothpaste niche?**
- 11 brands and 107 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in gingivitis toothpaste?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.3%.
- **When does demand for gingivitis toothpaste peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gingivitis toothpaste niche?**
- Listings span $4.91–$25.45; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 8,862 reviews — the moat a new listing must climb.
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