---
title: "Gingham Napkins — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gingham-napkins"
last_updated: "2026-08-12T00:19:25.700Z"
locale: en
meta:
description: "Niche score 51/100 · $52K/yr market · 90K searches/yr · $12.01 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $52K/yr market · 90K searches/yr · $12.01 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gingham Napkins — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **gingham napkins**
**Worth a look**
Shows a thin review moat (265 avg reviews), but a small market ($52K/yr) keeps it on the watch list.
Market size 13Growth 50Conversion 57Competition 76Returns 51Price range 57Avg price 50Brand share 71Review moat 87Quality gap 23
**Review moat**
**Great****264.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.81–$25.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$52K**
$52K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, gingham napkins is a $52K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gingham napkins market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#413**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**62%**
Top 20: 90%
**Top-5 click share**
**39%**
Top 20: 73%
**Open market**
**35%**
- NatNarr24% - Gatherfun15% - Yinbanban9% - PUEVENYI7% - Xiangqu7% - Confettiville3%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +19.7% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/gingham-napkins/trend)
## **Top gingham napkins search terms**
- **gingham napkins**64K/yr+14.4%3.9% conv. - **gingham napkins disposable**10K/yr+66.6%4.3% conv. - **gingham paper napkins**10K/yr+14.2%3.2% conv. - **gingham cocktail napkins**4K/yr+36.4%5.6% conv. - **gingham napkin**3K/yr+3.6%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/gingham-napkins/search-terms)
## **Top gingham napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gatherfun Disposable Red and White Gingham Paper Napkins (Pack of 50)**Gatherfun**$9.63**4.7★2,879 rev](https://www.amazon.com/dp/B07D8WRL3Z) [2**100Pcs Multicolor Scalloped Gingham Napkins 6.5x6.5 Inch Disposable Paper Cocktail Napkins for Birthday Wedding Summer Pastel Mothers day Party Decor (25 * 4 Colors)**Yinbanban**$10.97**4.6★47 rev](https://www.amazon.com/dp/B0FCDKFWHH) [3**Xiangqu 120 Pcs Green Gingham Napkins Disposable Master Golf Napkins Sage Green Baby Shower Cocktail Napkin Paper Plaid Napkin for Picnic Wedding Baby & Bridal Shower 5 x 5 Inches**Xiangqu**$8.98**4.5★246 rev](https://www.amazon.com/dp/B0D5YJKP8K) [4**NatNarr 80 Pcs Gingham Napkins 6.5X6.5 Inch Light Brown Napkins Disposable Beige and White Plaid Napkin for Bridal Baby Shower Wedding Picnic**NatNarr**$11.60**4.6★167 rev](https://www.amazon.com/dp/B0G2X8PL6W) [5**50PCS Blue Scalloped Gingham Paper Napkins - Light Blue and White Striped Luncheon Napkin Checkered Dessert Napkins Disposable Decorations Supplies for Birthday Baby Shower Wedding Party**PUEVENYI**$6.85**4.7★101 rev](https://www.amazon.com/dp/B0F9WHZMN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EiPibaibyi 100 PCS Gingham Napkins Disposable Scalloped Napkins Everyday**EiPibaibyi**$14.76**21 rev2mo ago](https://www.amazon.com/dp/B0GVCT3VGM) [**50 Pack 2-Ply Disposable Paper Napkins Red Gingham Checkered Decorative Dinner Napkins for Wedding Party BBQ Picnic & Everyday Use**XINHUISHQZ**$7.93**34 rev3mo ago](https://www.amazon.com/dp/B0GTPNPCM4) [**IVY HERITAGE Cloth Napkins Set of 12 100% Cotton Reusable Gingham Printed Dinner Napkins 18x18 Inch Washable Table & Kitchen Napkins for Home Dining Entertaining Green & Cream**IVY HERITAGE**$25.98**44 rev5mo ago](https://www.amazon.com/dp/B0GL7GKJY5) [**Party Paper Napkins Scalloped Pastel Gingham Picnic Luncheon Napkins 5 Colors 3-Ply 100-Sheets 6.5 x 6.5 Inches**Confettiville**$8.24**2 rev7mo ago](https://www.amazon.com/dp/B0G8HFY63M) [**50PCS Red and White Gingham Checkered Plaid Paper Napkins 13 * 13 inches Disposable Party Cocktail Napkins for Birthday Dinner Picnic New Year Halloween Christmas Party**GREAT&LUCKY**$8.64**33 rev7mo ago](https://www.amazon.com/dp/B0G7F8HN9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EiPibaibyi 100 PCS Gingham Napkins Disposable Scalloped Napkins Everyday**EiPibaibyi**$14.76**4.7★**▲ 217%**](https://www.amazon.com/dp/B0GVCT3VGM) [**50 Pack 2-Ply Disposable Paper Napkins Red Gingham Checkered Decorative Dinner Napkins for Wedding Party BBQ Picnic & Everyday Use**XINHUISHQZ**$7.93**4.4★**▲ 217%**](https://www.amazon.com/dp/B0GTPNPCM4) [**Party Paper Napkins Scalloped Pastel Gingham Picnic Luncheon Napkins 5 Colors 3-Ply 100-Sheets 6.5 x 6.5 Inches**Confettiville**$8.24**5.0★**▲ 215%**](https://www.amazon.com/dp/B0G8HFY63M) [**80 Pcs Red Gingham Napkins 6.5 In Red and White Paper Napkins**NatNarr**$10.65**4.8★**▲ 130%**](https://www.amazon.com/dp/B0G38R2KW8) [**50 Pcs Red Gingham Paper Napkins Disposable Red and White Checkered Luncheon Napkin Plaid Dinner Beverage Napkin for Picnic Baby & Bridal Shower Wedding Birthday Party Decorations**Xjoviative**$6.95**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FNMB6H7W)
**~~View all trending →~~**
## **What buyers say about gingham napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“The colors are accurate”*
**Quality-Overall**13%
*“Excellent quality and pattern”*
**Size-Overall**8%
*“The size is also nice, not too small but not too large.”*
**Design-Overall**7%
*“classic design”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Just what I was looking for”*
**Thickness**6%
*“They have a nice thickness, feel soft, and are absorbent”*
**Durability**5%
*“these are durable enough for everyday use”*
**Shape/Style**3%
*“They look nice”*
**Strength**3%
*“When folded, theyre surprisingly sturdy in shape”*
### **What buyers complain about **
**Thickness**17%
*“They are two ply so not real thick”*
**Size-Overall**7%
*“Not the correct size”*
**Absorbency**6%
*“not very absorbent”*
**Value For Money**5%
*“Kind of pricey, though”*
**Color**5%
*“Not bright red”*
**Quality-Overall**4%
*“Quality control is an issue”*
**Thin**3%
*“Very thin”*
**Advertised Vs Actual Product**3%
*“Not what the description described”*
**Ease Of Use**2%
*“not everyday use”*
**Material Quality**2%
*“its more like an ultra thin table cloth material that makes crinkling sounds”*
### **Top return reasons **
**Color**50%
**Size-Overall**25%
**Value For Money**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Thin**3%
**Smell**2%
**Material Quality**2%
**Functionality-Overall**1%
**Thickness**1%
## **Common questions**
- **Is gingham napkins profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 50 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gingham napkins niche?**
- 32 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in gingham napkins?**
- Top complaints mined from reviews: Thickness, Size-Overall, Absorbency. The return rate is 3.0%.
- **When does demand for gingham napkins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the gingham napkins niche?**
- Listings span $6.81–$25.98; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.
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