---
title: "Search terms — gift tags - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gift-tags/search-terms"
last_updated: "2026-08-12T03:21:21.218Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.1M/yr market · 2.5M searches/yr. Prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.1M/yr market · 2.5M searches/yr. Prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gift tags - Flapen"
---

# **gift tags**

**Worth a look**

Shows low returns (1.2%), but prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list.

Market size 80Growth 33Conversion 70Competition 64Returns 90Price range 0Avg price 20Brand share 59Review moat 46Quality gap 16

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.5M searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,943.97**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.17**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$2.45–$14.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms