---
title: "Gift Tags — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gift-tags"
last_updated: "2026-08-12T00:19:05.935Z"
locale: en
meta:
description: "Niche score 53/100 · $1.1M/yr market · 2.5M searches/yr. Prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.1M/yr market · 2.5M searches/yr. Prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gift Tags — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **gift tags**
**Worth a look**
Shows low returns (1.2%), but prices mostly outside the sweet spot ($2.45–$14.51) keeps it on the watch list.
Market size 80Growth 33Conversion 70Competition 64Returns 90Price range 0Avg price 20Brand share 59Review moat 46Quality gap 16
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 2.5M searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,943.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$2.45–$14.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, gift tags is a $1.1M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gift tags market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#345**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**70%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**26%**
- SallyFashion35% - Avery16% - Hallmark8% - AmazingSpark6% - Anwyll5% - SUNCOLOR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
600K400KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 39.4×
[**Open Trend **](https://flapen.com/research/us/health-household/gift-tags/trend)
## **Top gift tags search terms**
- **gift tags**652K/yr+9.4%6.3% conv. - **gift tags with string attached**170K/yr+12.3%6.7% conv. - **gift tags with string**86K/yr+46.1%6.6% conv. - **gift tag**78K/yr+10.2%4.9% conv. - **gift bag tags**42K/yr+21.0%6.9% conv. - **name tags for gift bags**33K/yr-2.3%6.3% conv. - **gift tag stickers**104K/yr-14.8%2.2% conv. - **christmas tags**304K/yr+16.2%0.0% conv. - **tags for gift bags**28K/yr-0.3%5.5% conv. - **blank gift tags**25K/yr+15.9%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/gift-tags/search-terms)
## **Top gift tags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$45K8%$90K12%$135K16%$180K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SallyFashion 100pcs Gift Tags with String Attached 1.7 x 2.8 inch Kraft Paper Hang Tags for Clothes DIY Crafts Wedding Holiday (Brown)**SallyFashion**$5.50**4.8★13,612 rev](https://www.amazon.com/dp/B01767EKXC) [2**Avery Strung Marking Tags with String Attached Gift Tags with String Attached 1.75 x 1.09 in Pack of 100 (6732)**Avery**$2.45**4.8★6,313 rev](https://www.amazon.com/dp/B004INFQJK) [3**SallyFashion 100 PCS Gift Tags with String Attached 1.6x2.8 inch Colored Gift Tags for Presents DIY Crafts Clothes Holiday Wedding Party Favors**SallyFashion**$5.48**4.7★938 rev](https://www.amazon.com/dp/B09XWX8VHH) [4**SallyFashion 100pcs Gift Tags with String Attached 1.7 x 2.8 inch Kraft Paper Hang Tags for Clothes DIY Crafts Wedding Holiday (White)**SallyFashion**$5.77**4.8★13,612 rev](https://www.amazon.com/dp/B09WR61GJT) [5**SUNCOLOR 100 PCS 3.5 x 2 Inches White Paper Gift Tags with String for Christmas Wedding Party Favors**SUNCOLOR**$5.44**4.8★200 rev](https://www.amazon.com/dp/B0CXP8MGR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Proprobag Kraft Paper Gift Tags with String 1.7 x 2.8 inch 100 Pieces for Clothes DIY Crafts Wedding Holiday**Proprobag**$4.06**22 rev8mo ago](https://www.amazon.com/dp/B0FX8Q2GPT) [**AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Mothers Day Bridal Baby Shower Birthday Wedding Party Favors Supplies(Cozy Elegant Style)**AmazingSpark**$8.31**118 rev10mo ago](https://www.amazon.com/dp/B0FQV72ZDT) [**BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in**BEISHIDA**$6.90**20 rev10mo ago](https://www.amazon.com/dp/B0FP951156) [**AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Christmas Bridal Baby Shower Birthday Wedding Holiday Party Favors Supplies(Boho Artsy Style)**AmazingSpark**$8.47**118 rev1y ago](https://www.amazon.com/dp/B0FDGVJM67) [**50-Pack Gift Tags - A Gift for You | Holiday Christmas Gifts and Birthday Tags | Personalized Labels for Presents | Women-Owned Business**ThreeKin Collective**$9.09**67 rev1y ago](https://www.amazon.com/dp/B0DPT8P93N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Proprobag Kraft Paper Gift Tags with String 1.7 x 2.8 inch 100 Pieces for Clothes DIY Crafts Wedding Holiday**Proprobag**$4.06**4.6★**▲ 356%**](https://www.amazon.com/dp/B0FX8Q2GPT) [**BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in**BEISHIDA**$6.90**5.0★**▲ 202%**](https://www.amazon.com/dp/B0FP951156) [**AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Mothers Day Bridal Baby Shower Birthday Wedding Party Favors Supplies(Cozy Elegant Style)**AmazingSpark**$8.31**4.8★**▲ 174%**](https://www.amazon.com/dp/B0FQV72ZDT) [**AmazingSpark 50 Set Floral Blank Gift Tags with String 2x3 in Watercolor Flower Paper Hang Tags for Christmas Bridal Baby Shower Birthday Wedding Holiday Party Favors Supplies(Boho Artsy Style)**AmazingSpark**$8.47**4.8★**▲ 118%**](https://www.amazon.com/dp/B0FDGVJM67) [**50 Gold Foil Thank You Gift Tags by ThreeKin 2.5 x 2.5 Elegant Pre-Punched Hole Hanging Tags for Gifts & Favors - Perfect for Weddings Baby Showers Parties Holidays Anniversaries Celebrations**ThreeKin Collective**$8.79**4.7★**▲ 57%**](https://www.amazon.com/dp/B0D71GV8M3)
**~~View all trending →~~**
## **What buyers say about gift tags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is great, consistent and you can customize on Avery”*
**Value For Money**11%
*“Good Value”*
**Ease Of Use**10%
*“Easy to use”*
**Size-Overall**10%
*“Size is perfect”*
**Gifting Purpose**9%
*“These are perfect for gifts”*
**Advertised Vs Actual Product**8%
*“As described”*
**Design-Overall**5%
*“Cute aesthetic”*
**Color**4%
*“Great colors and worked well for my need”*
**Thickness**4%
*“These were good quality tags with that perfect card thickness”*
**Adhesion/Stickiness**4%
*“The adhesive is impressively strong”*
### **What buyers complain about **
**Size-Overall**15%
*“Really small”*
**Quality-Overall**8%
*“Not The Best”*
**Print Quality**6%
*“Cheap printing”*
**Value For Money**4%
*“Looks expensive”*
**Paper Quality**4%
*“Not super papery kind of have plastic feel”*
**Thickness**3%
*“may be a bit thinner than Id hoped”*
**Advertised Vs Actual Product**3%
*“Not sure if they metion that in the description or not”*
**Dry/Empty Ink**3%
*“Ink will not dry out”*
**Strength**3%
*“Strings could be stronger, very flimsy”*
**Functionality-Overall**3%
*“Didnt work out”*
### **Top return reasons **
**Size-Overall**65%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Color**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Thin**2%
**Material Quality**1%
**Paper Quality**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is gift tags profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the gift tags niche?**
- 21 brands and 61 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in gift tags?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 1.2%.
- **When does demand for gift tags peak?**
- Demand peaks in Nov–Dec; the busiest month runs 39.4× the quietest.
- **What does it cost to enter the gift tags niche?**
- Listings span $2.45–$14.51; the average listing price is $7.17 (sweet spot $15–$100). The average incumbent carries 1,944 reviews — the moat a new listing must climb.
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