---
title: "gift bags — $13.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gift-bags"
last_updated: "2026-07-20T20:48:55.210Z"
locale: en
meta:
description: "gift bags clears our launch bar: a $13.2M/yr market growing +17.6% this quarter with returns at 1.4%. Data updated Jul 2026."
"og:description": "gift bags clears our launch bar: a $13.2M/yr market growing +17.6% this quarter with returns at 1.4%. Data updated Jul 2026."
"og:title": "gift bags — $13.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **gift bags**
**Launch it**
A $13.2M/yr market growing +17.6% this quarter with returns at 1.4% — clears our launch bar.
Market size 100Growth 47Conversion 72Competition 96Returns 88Price range 68Avg price 41Brand share 96Review moat 41Quality gap 19
**Market size**
**Incredible****$13.2M**
$13.2M/yr · 18.4M searches
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.47–$39.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,432.34**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gift bags is a $13.2M/yr Amazon United States market (18.4M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 71/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$10.9M–$10.9M**
- units × avg price
- **Launch success**
- **78%**
- 25 of 32 new (360d)
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **151 days**
## **Competition**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**98 **▲rising
**Sellers**
**140**
**Top-5 brand share**
**32%**
Top 20: 65%
**Top-5 click share**
**14%**
Top 20: 41%
**Open market**
**64%**
- Hallmark10% - qiqee7% - RACETOP6% - woric5% - Loveinside4% - SUNCOLOR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
2.3M1.8MHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/health-household/gift-bags/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$132K2%$265K3%$397K4%$530K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 173 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOPDesign Embroidery Initial Canvas Tote Bag Personalized Present Suitable for Wedding Birthday Beach Holiday is a Great Gift Women Mom Teachers Friends Bridesmaids (Letter K)**TOPDesign**$17.77**4.8★24,737 rev](https://www.amazon.com/dp/B0927BVZCK) [2**woric Pink Gift Bags with Handles 14 Medium Gift Bags with Tissue Paper 2 Pcs Pink Bags with 4 Tissue Paper and 2 Cards for Baby Shower Wedding Bridal Shower Birthday Party**woric**$6.94**4.7★1,363 rev](https://www.amazon.com/dp/B0DLVVXRRB) [3**BLEWINDZ 32 Pieces Gift Bags with 32 Tissues 8 Colors Party Favor Bags with Handles Rainbow Gift Bag for Wedding Birthday Party Supplies and Gifts**BLEWINDZ**$13.69**4.7★4,658 rev](https://www.amazon.com/dp/B0993BSXMH) [4**SUNCOLOR 24-Pack Rainbow Gift Bags with Handles 8 Multi-Color Paper Party Favor Bags for Goodies. Birthdays Events Classrooms & Celebrations**SUNCOLOR**$7.84**4.7★1,994 rev](https://www.amazon.com/dp/B0CKMRPR61) [5**Kopokita 30PCS Party Favor Goodie Bags Goody Treat Small Gift Bags for Kids Birthday Party**Kopokita**$5.02**4.8★1,990 rev](https://www.amazon.com/dp/B0C5M291T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TimEmbrace 32Pk Small Party Favor Goodie Bags 8-Color Kids Birthday Gift**TimEmbrace**$5.17**32 rev4mo ago](https://www.amazon.com/dp/B0GS36F3JK) [**Addblu 2 Pack Large Gift Bags with Handles & Tissue Papers 12.6104 Inches Thank You Gift Bags with Cards for Mothers Day Birthday Baby Shower Wedding & Bridesmaids (Champagne Gift Bag 2 PCS)**Addblu**$6.64**72 rev5mo ago](https://www.amazon.com/dp/B0GJ41NNCB) [**HairChrysm 12 Pack Clear Gift Bags with Handles 5.1 L x 2.75 W x 5.9 H - Small Plastic Party Favors Bags for Wedding Birthday Baby Shower Includes Gift Tags & Ribbon Candy Tote Goodie Bag Bulk**HairChrysm**$7.16**58 rev5mo ago](https://www.amazon.com/dp/B0GHN73N69) [**Paper Gift Bags with Ribbon Handles: 8 Pack Small Gift Bags 8 Assorted Colors Bulk with 16 Tissue Paper Reusable & Durable Holiday Gift Wrap Bags for Birthdays Christmas Wedding Party Favors (7.28x5.91x3.54 in Small Size)**Bloomkado**$9.97**91 rev6mo ago](https://www.amazon.com/dp/B0GJJM9PLH) [**Yixiang Birthday Gift Bag 13 Pink Happy Birthday Gift Bag Set with Tissue Paper & Greeting Card Ideal for Women Girls**Yixiang**$3.47**164 rev6mo ago](https://www.amazon.com/dp/B0GGGZRNPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HairChrysm 12 Pack Clear Gift Bags with Handles 5.1 L x 2.75 W x 5.9 H - Small Plastic Party Favors Bags for Wedding Birthday Baby Shower Includes Gift Tags & Ribbon Candy Tote Goodie Bag Bulk**HairChrysm**$7.16**4.5★**▲ 314%**](https://www.amazon.com/dp/B0GHN73N69) [**BeeGreen Embroidery Initial Canvas Tote Bag Monogram Personalized Gifts Bags for Birthday Beach Wedding Work Large Unique Baskets for Women Teacher Mom Friend Bride Bridesmaids Sister Nurse M**BeeGreen**$17.13**4.8★**▲ 287%**](https://www.amazon.com/dp/B09MTBVR9W) [**MESHA Gift Bags Set with handles and Bow Ribbon 2 Greeting Cards and 1 Matching Envelope with 4 Tissue Paper 1Pcs Champagne Luxury Portable Paper Gift Bag for Baby Shower Birthday Party Favor Wedding Graduation Mothers Fathers Day**MESHA**$4.50**4.4★**▲ 267%**](https://www.amazon.com/dp/B0GDY2D5KL) [**TimEmbrace 32Pk Small Party Favor Goodie Bags 8-Color Kids Birthday Gift**TimEmbrace**$5.17**4.9★**▲ 260%**](https://www.amazon.com/dp/B0GS36F3JK) [**Addblu 2 Pack Large Gift Bags with Handles & Tissue Papers 12.6104 Inches Thank You Gift Bags with Cards for Mothers Day Birthday Baby Shower Wedding & Bridesmaids (Champagne Gift Bag 2 PCS)**Addblu**$6.64**4.7★**▲ 260%**](https://www.amazon.com/dp/B0GJ41NNCB)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Solid quality”*
**Gifting Purpose**12%
*“Great gift”*
**Size-Overall**12%
*“True to size”*
**Color**10%
*“Color is accurate”*
**Value For Money**10%
*“very affordable”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Strength**7%
*“Not flimsy”*
**Durability**4%
*“durable material”*
**Design-Overall**2%
*“the designs are cute”*
**Ease Of Use**2%
*“They are also handy”*
### **What buyers complain about **
**Size-Overall**26%
*“Big”*
**Quality-Overall**9%
*“Cheap quality”*
**Advertised Vs Actual Product**7%
*“Fake advertising”*
**Color**6%
*“Colors are off”*
**Thickness**5%
*“The material is thicker than I expected”*
**Value For Money**3%
*“Not worth money”*
**Strength**3%
*“Not as strong”*
**Durability**3%
*“Rips easily”*
**Handle Quality**3%
*“Handle on the bag would not stay on”*
**Smell**3%
*“Weird smell”*
### **Top return reasons **
**Size-Overall**80%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Color**3%
**Quality-Overall**3%
**Thin**1%
**Material Quality**1%
**Strength**1%
**Smell**1%
**Functionality-Overall**0%
## **Common questions**
- **Is gift bags profitable to sell on Amazon United States?**
- The niche generates $13.2M/yr across 173 tracked products. 25 of 32 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Launch it (71/100).
- **How competitive is the gift bags niche?**
- 98 brands and 140 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in gift bags?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for gift bags peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the gift bags niche?**
- Listings span $3.47–$39.86; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 2,432 reviews — the moat a new listing must climb.
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