---
title: "Ghost Protein Bar — $7K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/ghost-protein-bar"
last_updated: "2026-08-12T05:30:54.818Z"
locale: en
meta:
description: "Amazon product research for ghost protein bar: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ghost protein bar: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ghost Protein Bar — $7K/mo Amazon US Product Research (2026)"
---
# **Ghost Protein Bar**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 23Conversion 70Competition 9Returns 100Price range 57Avg price 87Brand share 0Review moat 40Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.08–$28.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,464.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 70K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is ghost protein bar profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ghost protein bar is a $89K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost protein bar market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$118K–$157K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **123 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- GHOST53% - Pure Protein45% - Built Bar2%
## **ghost protein bar demand & seasonality**
Weekly Amazon search volume, last 23 weeks — -4.9% search growth over the last 90 days.
13K8KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/ghost-protein-bar/trend)
## **Top ghost protein bar search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ghost protein bar**31K/yr-11.8%3.0% conv. - **ghost protein bars**11K/yr-13.0%2.8% conv. - **pure protein galactic brownie**10K/yr-7.3%12.3% conv. - **pure protein bars galactic brownie**5K/yr+84.3%15.0% conv. - **galactic brownie protein bar**4K/yr+0.6%17.3% conv. - **pure protein galactic brownie bars**2K/yr+17.4%18.4% conv. - **pure protein brownie**2K/yr-8.1%10.6% conv. - **pure protein cosmic brownie**2K/yr+4.3%13.9% conv. - **cosmic brownie protein bar**3K/yr-22.6%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/ghost-protein-bar/search-terms)
## **Top ghost protein bar products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Protein Galactic Brownie Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$15.10**4.3★1,741 rev](https://www.amazon.com/dp/B0CRJXT8FT) [2**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.92**3.4★41 rev](https://www.amazon.com/dp/B0GW1BT9TD) [3**GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.03**3.0★15 rev](https://www.amazon.com/dp/B0GW11KLKN) [4**GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.86**3.2★10 rev](https://www.amazon.com/dp/B0GW1MQT71) [5**Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack**Pure Protein**$13.59**4.4★15,563 rev](https://www.amazon.com/dp/B00MNXGSAI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.92**41 rev2mo ago](https://www.amazon.com/dp/B0GW1BT9TD) [**GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.03**15 rev2mo ago](https://www.amazon.com/dp/B0GW11KLKN) [**GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.86**10 rev2mo ago](https://www.amazon.com/dp/B0GW1MQT71) [**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz**GHOST**$10.13**41 rev2mo ago](https://www.amazon.com/dp/B0GW1KB2P6) [**Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.**Pure Protein**$5.08**590 rev10mo ago](https://www.amazon.com/dp/B0FPNZ4HQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GHOST PROTEIN BAR CHOCO CHIP COOKIE DOUGH Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.86**3.2★**▲ 132%**](https://www.amazon.com/dp/B0GW1MQT71) [**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.92**3.4★**▲ 132%**](https://www.amazon.com/dp/B0GW1BT9TD) [**GHOST PROTEIN BAR CHOCOLATE PEANUT BUTTER Flavor 20G Protein 2G Sugar 12 Dual-Bar Packs 27.6 oz**GHOST**$27.03**3.0★**▲ 132%**](https://www.amazon.com/dp/B0GW11KLKN) [**GHOST PROTEIN BAR CHOCOLATE CARAMEL Flavor 20G Protein 2G Sugar 4 Dual-Bar Packs 9.2 oz**GHOST**$10.13**3.4★**▲ 131%**](https://www.amazon.com/dp/B0GW1KB2P6) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**Built Bar**$28.16**4.5★**— 3%**](https://www.amazon.com/dp/B0BCR4H9KJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ghost protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious treat”*
**Nutritional Content**21%
*“high in protein”*
**Flavor**12%
*“Variety of flavors”*
**Texture/Consistency-Overall**4%
*“Interesting texture”*
**Sweetness**3%
*“with a nice balance of sweetness without being overly strong”*
**Value For Money**3%
*“GREAT PRICE”*
**Quality-Overall**3%
*“Excellent product”*
**Ease Of Chewing/Swallowing**1%
*“It's satisfying to chew”*
**Soft Feel**1%
*“Soft texture”*
**Ease Of Use**1%
*“Filling and so handy”*
### **What buyers complain about **
**Taste-Overall**17%
*“Tastes like cardboard”*
**Nutritional Content**7%
*“No Protein Taste: They don't have that chemical or powdery lingering flavor”*
**Flavor**7%
*“Not appetizing”*
**Value For Money**7%
*“Too expensive”*
**Texture/Consistency-Overall**6%
*“Terrible texture”*
**Ease Of Chewing/Swallowing**5%
*“Tough to chew”*
**Size-Overall**2%
*“Bars keep getting smaller”*
**Storage Temperature**2%
*“Arrived melted”*
**Hard Feel**2%
*“This bar is very tough”*
**Sweetness**2%
*“Too sweet”*
### **Top return reasons **
**Taste-Overall**35%
**Flavor**12%
**Value For Money**11%
**Vegan/Organic**7%
**Stale/Rotten/Spoiled**6%
**Certifications**4%
**Ingredients-Overall**4%
**Quality-Overall**4%
**Ease Of Chewing/Swallowing**3%
**Joint Pain**3%
## **Common ghost protein bar questions**
- **Is ghost protein bar profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the ghost protein bar niche?**
- 3 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ghost protein bar?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- **What does it cost to enter the ghost protein bar niche?**
- Listings span $5.08–$28.16; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.
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