---
title: "Ghost Plates — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ghost-plates"
last_updated: "2026-08-12T00:16:19.678Z"
locale: en
meta:
description: "Niche score 52/100 · $16K/yr market · 60K searches/yr · $18.08 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $16K/yr market · 60K searches/yr · $18.08 avg price. A small market ($16K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ghost Plates — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **ghost plates**
**Worth a look**
Shows a thin review moat (53 avg reviews), but a small market ($16K/yr) keeps it on the watch list.
Market size 4Growth 94Conversion 18Competition 71Returns 56Price range 73Avg price 83Brand share 42Review moat 97Quality gap 23
**Review moat**
**Incredible****52.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+108.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$18.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.52–$34.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 60K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ghost plates is a $16K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost plates market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#4,092**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **37.1%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 100%
**Open market**
**16%**
- JarThenaAMCS31% - Whaline28% - Fuutreo8% - Cheerland7% - Hpscdyo6% - Yungyan4% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +108.4% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 30.3×
[**Open Trend **](https://flapen.com/research/us/health-household/ghost-plates/trend)
## **Top ghost plates search terms**
- **ghost plates**24K/yr+167.4%0.8% conv. - **pink halloween plates**10K/yr+69.3%0.4% conv. - **ghost plate**6K/yr+30.0%0.1% conv. - **ghost paper plates**8K/yr+213.3%1.6% conv. - **cute halloween plates**4K/yr+194.2%0.0% conv. - **pink ghost plates**4K/yr+176.6%0.8% conv. - **ghost plates and napkins**5K/yr-15.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/ghost-plates/search-terms)
## **Top ghost plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4726%$9449%$1K12%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JarThenaAMCS 48Pcs Halloween Paper Plates Pink Ghost Disposable Plates 7 Inch & 9 Inch Decorative Dinner Plates for Trick or Treat Birthday Party Supplies**JarThenaAMCS**$15.88**4.9★24 rev](https://www.amazon.com/dp/B0DD3CT2WS) [2**Whaline 40 Pcs Halloween Ghost Paper Plates Iridescent Cute Boo Disposable Plates Foil Ghost Halloween Party Tableware for Birthday Baby Shower Table Decor Supplies**Whaline**$15.26**5.0★11 rev](https://www.amazon.com/dp/B0FH4LDLSX) [3**JarThenaAMCS 50Pcs Summer Halloween Paper Plates Pink Bow Ghost Disposable Plate Cute Boo Dinner Plate for Halloween Baby Shower Party Table Decor 10.6 x 8.7 Inch**JarThenaAMCS**$18.11**4.5★13 rev](https://www.amazon.com/dp/B0FH9RSTHQ) [4**Fuutreo 96 Pcs Halloween Ghost Party Tableware Supplies Including 48 Pcs Halloween Guest Napkins 24 Pcs Ghost Shaped Plates 24 Pcs 9 oz Disposable Ghost Paper Cups Serve for 24 Guests Halloween Party**Fuutreo**$21.30**3.7★23 rev](https://www.amazon.com/dp/B0CDPRHFHG) [5**Cheerland Pastel Halloween Paper Plates Cute Ghost Party Decorations Pastelween Disposable Tableware for Spooky Birthday Baby Shower Trick or Treat Classroom Summerween Party Supplies 24pcs**Cheerland**$13.94**4.8★7 rev](https://www.amazon.com/dp/B0F7XQQL8P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whaline 24 Pcs Halloween Ghost Paper Plates Boo Ghost Disposable Dinner Plates Spooky Boho 6 Pastel Colors Tableware for Birthday Baby Shower Party Supplies Table Decor 7.6 x 9.6 In**Whaline**$9.42**2 rev11mo ago](https://www.amazon.com/dp/B0FKG9ZSTD) [**JarThenaAMCS 50Pcs Summer Halloween Paper Plates Pink Bow Ghost Disposable Plate Cute Boo Dinner Plate for Halloween Baby Shower Party Table Decor 10.6 x 8.7 Inch**JarThenaAMCS**$18.11**13 rev1y ago](https://www.amazon.com/dp/B0FH9RSTHQ) [**Hpscdyo 180Pcs Halloween Ghost Party Supplies Paper Plates and Napkins Serve 60 Disposable Tableware Set for Birthday Party Decorations Game Day Family Holiday Sports Events**Hpscdyo**$19.30**447 rev1y ago](https://www.amazon.com/dp/B0FH65Q1RC) [**Whaline 40 Pcs Halloween Ghost Paper Plates Iridescent Cute Boo Disposable Plates Foil Ghost Halloween Party Tableware for Birthday Baby Shower Table Decor Supplies**Whaline**$15.26**11 rev1y ago](https://www.amazon.com/dp/B0FH4LDLSX) [**Whaline 40 Pcs Halloween Ghost Paper Plates Black White Cute Ghost Disposable Plates 9 Inch Party Tableware for Trick or Treat Birthday Baby Shower Table Decor Supplies**Whaline**$13.76**1 rev1y ago](https://www.amazon.com/dp/B0FH4JR57F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hpscdyo 180Pcs Halloween Ghost Party Supplies Paper Plates and Napkins Serve 60 Disposable Tableware Set for Birthday Party Decorations Game Day Family Holiday Sports Events**Hpscdyo**$19.30**4.7★**▲ 425%**](https://www.amazon.com/dp/B0FH65Q1RC) [**JarThenaAMCS 40Pcs Halloween Pumpkin Paper Plates Cute Grimace Pink Purple Orange Pumpkin Shape Disposable Plates 9 Inch Halloween Colorful Tableware for Birthday Holiday Party Decor Supplies**JarThenaAMCS**$15.51**4.8★**▲ 63%**](https://www.amazon.com/dp/B0D83K23BX) [**LYAPEONY Ceramic Ghost Plate (10.6 * 9.1in) | Reusable Halloween Plate for Everything from Desserts Salads Snacks Candy Appetizers and More (1)**LYAPEONY**$20.85**5.0★**▲ 55%**](https://www.amazon.com/dp/B0CLM5WF1M) [**Potchen 4 Pack Halloween ceramic Plates Stoneware Appetizer Ghost Plates Reusable Spooky Round Dinner Dessert Tableware for Serving Table Decor & Gifts Halloween Lovers**Potchen**$32.00**5.0★**▲ 53%**](https://www.amazon.com/dp/B0FH43LPZK) [**FillTouch 100 Pcs Pink Halloween Ghost Paper Plates 7 Inch Disposable Cake Dessert Dinner Plates for Mexican Independence Day Fiesta Halloween Day of The Dead Party Decorations Supplies(Pink)**FillTouch**$18.25**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FF9K49X8)
**~~View all trending →~~**
## **What buyers say about ghost plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“This ceramic plate is a great size for snacks when hosting”*
**Gifting Purpose**25%
*“Perfect gift for my spooky loving friend”*
**Value For Money**17%
*“Great price for the product”*
**Durability**17%
*“Held up well”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**17%
**Quality-Overall**17%
## **Common questions**
- **Is ghost plates profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +108.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the ghost plates niche?**
- 12 brands and 14 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 80% of demand.
- **When does demand for ghost plates peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 30.3× the quietest.
- **What does it cost to enter the ghost plates niche?**
- Listings span $7.52–$34.75; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.
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