---
title: "Generic Excedrin — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/generic-excedrin"
last_updated: "2026-08-12T02:12:30.655Z"
locale: en
meta:
description: "Niche score 32/100 · $43K/yr market · 27K searches/yr · $9.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $43K/yr market · 27K searches/yr · $9.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Generic Excedrin — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **generic excedrin**
**Skip it**
Prices mostly outside the sweet spot ($6.52–$13.88) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 97Competition 15Returns 100Price range 0Avg price 33Brand share 4Review moat 31Quality gap 17
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,366.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$43K**
$43K/yr · 27K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.52–$13.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, generic excedrin is a $43K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 32/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **generic excedrin market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- TIME-CAP LABS, INC.25% - RIGHT REMEDIES24% - GenCare23% - Amazon Basic Care21% - NUVICARE5% - Safrel2%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -4.8% search growth over the last 90 days.
1K600Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/generic-excedrin/trend)
## **Top generic excedrin search terms**
- **generic excedrin**8K/yr-0.1%16.3% conv. - **generic excedrin extra strength**6K/yr+3.9%19.8% conv. - **extra strength headache relief**5K/yr-0.7%14.1% conv. - **acetaminophen aspirin caffeine**3K/yr-6.0%13.0% conv. - **excedrin generic**3K/yr-34.0%16.4% conv. - **equate headache relief extra strength**3K/yr-3.7%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/generic-excedrin/search-terms)
## **Top generic excedrin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength**RIGHT REMEDIES**$10.59**4.7★249 rev](https://www.amazon.com/dp/B0DP5G2HFG) [2**GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (300 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic ExcedrEn Extra Strength**GenCare**$13.88**4.7★7,776 rev](https://www.amazon.com/dp/B086S1VRZQ) [3**TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)**TIME-CAP LABS, INC.**$10.13**4.8★1,639 rev](https://www.amazon.com/dp/B0CV5SXTXD) [4**Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count**Amazon Basic Care**$6.52**4.7★1,733 rev](https://www.amazon.com/dp/B094NWNC2N) [5**TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (200 Count)**TIME-CAP LABS, INC.**$7.95**4.8★1,639 rev](https://www.amazon.com/dp/B0CHRZ18PK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUVICARE Headache Relief with Acetaminophen 250 mg Aspirin (NSAID) 250 mg Caffeine 65 mg - Temporary Relief of Minor Aches & Pains - Compare to Excedrin Extra Strength Pain Reliever (2 Pack)**NUVICARE**$11.32**716 rev1y ago](https://www.amazon.com/dp/B0DXGPB2M9) [**RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength**RIGHT REMEDIES**$10.59**249 rev1y ago](https://www.amazon.com/dp/B0DP5G2HFG) [**TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)**TIME-CAP LABS, INC.**$10.13**1,639 rev2y ago](https://www.amazon.com/dp/B0CV5SXTXD) [**TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (200 Count)**TIME-CAP LABS, INC.**$7.95**1,639 rev2y ago](https://www.amazon.com/dp/B0CHRZ18PK) [**Amazon Basic Care Migraine Relief Geltabs Pain Reliever Acetaminophen 250 mg Aspirin 250 mg (NSAID) and Caffeine 65 mg Headache Relief 80 Count**Amazon Basic Care**$7.14**2,471 rev3y ago](https://www.amazon.com/dp/B094P1Y6CV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)**TIME-CAP LABS, INC.**$10.13**4.8★**▲ 149%**](https://www.amazon.com/dp/B0CV5SXTXD) [**NUVICARE Headache Relief with Acetaminophen 250 mg Aspirin (NSAID) 250 mg Caffeine 65 mg - Temporary Relief of Minor Aches & Pains - Compare to Excedrin Extra Strength Pain Reliever (2 Pack)**NUVICARE**$11.32**4.7★**▲ 91%**](https://www.amazon.com/dp/B0DXGPB2M9) [**RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength**RIGHT REMEDIES**$10.59**4.7★**▲ 50%**](https://www.amazon.com/dp/B0DP5G2HFG) [**GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (200 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic Excedren Extra Strength**GenCare**$9.93**4.7★**— 10%**](https://www.amazon.com/dp/B0DGQW8QNP) [**Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count**Amazon Basic Care**$6.52**4.7★**— 3%**](https://www.amazon.com/dp/B094NWNC2N)
**~~View all trending →~~**
## **What buyers say about generic excedrin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great Value”*
**Efficiency**16%
*“Effective”*
**Quality-Overall**14%
*“Just as good as name brand”*
**Advertised Vs Actual Product**13%
*“works the same”*
**Ingredients-Overall**4%
*“Exact same ingredients as Excedrin”*
**Ease Of Chewing/Swallowing**3%
*“Anybody can swallow these, Anybody”*
**Strength**3%
*“Extra strength”*
**Dosage**2%
*“the bottle contains a large quantity which makes it convenient to keep on hand”*
**Sleep Quality**1%
*“Pain relief during the evening hours helped me sleep longer”*
**Acid Regulator/Stomach Ache Relief**1%
*“The protective coating really helps me avoid stomach pain”*
### **What buyers complain about **
**Smell**24%
*“This product has a very distinct chemical smell when you open the bottle”*
**Functionality-Overall**13%
*“Do not work”*
**Acid Regulator/Stomach Ache Relief**5%
*“Those of us who have stomach issues are warned not to take Red or purple medications”*
**Quality-Overall**4%
*“It's terrible quality control”*
**Size-Overall**3%
*“the tablets are a bit large”*
**Ease Of Chewing/Swallowing**3%
*“As soon as I feel one coming on I chew one up so that it goes through my stomach walls quickly”*
**Color**3%
*“Full of dye”*
**Value For Money**2%
*“another less cheaper”*
**Taste-Overall**2%
*“Terrible Taste”*
**Energy Level**2%
*“I wish I felt an energizing kick from the caffeine”*
### **Top return reasons **
**Value For Money**44%
**Size-Overall**22%
**Functionality-Overall**11%
**Dosage**11%
**Side Effects**11%
## **Common questions**
- **Is generic excedrin profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 11 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the generic excedrin niche?**
- 6 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in generic excedrin?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **When does demand for generic excedrin peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the generic excedrin niche?**
- Listings span $6.52–$13.88; the average listing price is $9.91 (sweet spot $15–$100). The average incumbent carries 3,366 reviews — the moat a new listing must climb.
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