---
title: "Gelatin Capsules — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gelatin-capsules"
last_updated: "2026-08-12T01:14:10.547Z"
locale: en
meta:
description: "Niche score 39/100 · $177K/yr market · 151K searches/yr · $11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $177K/yr market · 151K searches/yr · $11.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gelatin Capsules — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **gelatin capsules**
**Skip it**
Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 10Conversion 89Competition 23Returns 99Price range 20Avg price 44Brand share 25Review moat 27Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.28**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$177K**
$177K/yr · 151K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,750.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$5.34–$17.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gelatin capsules is a $177K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gelatin capsules market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$141K–$169K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#1,951**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**25**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- XPRS Nutra30% - 21st Century24% - Solgar16% - Nutricost13% - GNC7% - Carlyle6% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -29.5% search growth over the last 90 days.
25K15KHoliday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/us/health-household/gelatin-capsules/trend)
## **Top gelatin capsules search terms**
- **gelatin capsules**111K/yr-21.2%9.0% conv. - **gelatin supplement**10K/yr-3.1%6.5% conv. - **beef gelatin capsules**4K/yr+105.6%4.7% conv. - **gelatin pills**3K/yr-11.1%7.0% conv. - **gelatin supplements**4K/yr-32.4%4.6% conv. - **gelatin caps**18K/yr-95.2%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/gelatin-capsules/search-terms)
## **Top gelatin capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$35K30%$53K40%$71K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**21st Century Gelatin 600mg 100 Capsules**21st Century**$6.20**4.6★3,112 rev](https://www.amazon.com/dp/B004SCEMRS) [2**XPRS Nutra Size 0 Empty Capsules - 100 Clear Count Empty Vegan Capsules - Vegetarian Pill - DIY Vegetable Capsule Filling -Veggie Pills for Do-It-Yourself Supplements**XPRS Nutra**$6.96**4.6★13,889 rev](https://www.amazon.com/dp/B07X6KT8LC) [3**Solgar Gelatin 1680 mg 250 Capsules - Natural Gelatin - Supports Bone Joint & Skin Health - Gluten Free Dairy Free - 83 Servings**Solgar**$15.93**4.6★1,792 rev](https://www.amazon.com/dp/B0001VW0XS) [4**Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free**Nutricost**$16.30**4.2★90 rev](https://www.amazon.com/dp/B0FSG83LM2) [5**GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules**GNC**$17.47**4.5★883 rev](https://www.amazon.com/dp/B001KYQODW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free**Nutricost**$16.30**90 rev10mo ago](https://www.amazon.com/dp/B0FSG83LM2) [**ATLEMISME Empty Gelatin Capsules Size 00 - (100 Count) DIY Gelatin Capsule Filling - with 2 Micro Lab Spoons for Capsule Filling**ATLEMISME**$5.34**248 rev2y ago](https://www.amazon.com/dp/B0D72DRF5F) [**Carlyle Gelatin Capsules | 2160 mg | 250 Pills | with Silica Optimizer**Carlyle**$16.59**323 rev3y ago](https://www.amazon.com/dp/B0BDPCRWLG) [**XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements**XPRS Nutra**$9.87**3,070 rev6y ago](https://www.amazon.com/dp/B0868XLPKN) [**XPRS Nutra Size 00 Empty Capsules - 1000 Count Joined Empty Gelatin Capsules - DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Supplements Fill These Gelcaps Yourself (Clear)**XPRS Nutra**$14.61**5,861 rev6y ago](https://www.amazon.com/dp/B0836J7P2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**21st Century Gelatin 600mg 100 Capsules by 21st Century**21st Century**$10.89**5.0★**▲ 129%**](https://www.amazon.com/dp/B01N7HNAD4) [**Nutricost Gelatin with Silica (2 200mg) 240 Capsules Gluten-Free**Nutricost**$16.30**4.2★**▲ 62%**](https://www.amazon.com/dp/B0FSG83LM2) [**GNC Womens Gelatin Supplement Supports Healthy Hair Skin and Nails Natural Collagen Source 60 Capsules**GNC**$17.47**4.5★**▲ 55%**](https://www.amazon.com/dp/B001KYQODW) [**Capsuline Size 0 Empty Gelatin Capsules Clear - 1000 Count | Gluten Free Kosher Non-GMO Certified | Pure Bovine Pill Caps for DIY Supplement Filling - 1000**Capsuline**$13.83**4.7★**▲ 50%**](https://www.amazon.com/dp/B00PYUZ5UQ) [**XPRS Nutra Size 5 Empty Capsules - 100 Count Clear Very Small Empty Gelatin Capsules - Pills DIY Capsule Filling - Fillable Pill Gel Caps for Do-It-Yourself Vitamin Supplements**XPRS Nutra**$9.87**4.5★**▲ 32%**](https://www.amazon.com/dp/B0868XLPKN)
**~~View all trending →~~**
## **What buyers say about gelatin capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Value For Money**9%
*“Reasonable price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Size-Overall**8%
*“consistent size”*
**Dosage**5%
*“Good capsules”*
**Ease Of Chewing/Swallowing**4%
*“I think the gelcap makes it easier”*
**Taste-Overall**3%
*“Tasty”*
**Nutritional Content**3%
*“Good, clean, simple supplement”*
**Hair Growth**2%
*“see baby hairs every day”*
### **What buyers complain about **
**Size-Overall**16%
*“The capsule was large”*
**Quality-Overall**14%
*“Low quality capsules”*
**Dosage**10%
*“More than half the capsules in this package are defective”*
**Taste-Overall**6%
*“These are completely tasteless”*
**Value For Money**4%
*“However the price has doubled since I started using it four years ago”*
**Durability**4%
*“But they broke”*
**Smell**3%
*“And the smell was bizarre”*
**Ease Of Use**3%
*“It's a chore”*
**Strength**3%
*“Cracks”*
**Ease Of Chewing/Swallowing**2%
*“I had trouble swallowing it”*
### **Top return reasons **
**Size-Overall**82%
**Advertised Vs Actual Product**6%
**Dosage**2%
**Product Condition**2%
**Functionality-Overall**1%
**Color Fading/Discoloration**1%
**Material Quality**1%
**Leak-Proof**1%
**Stale/Rotten/Spoiled**1%
**Heating**1%
## **Common questions**
- **Is gelatin capsules profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the gelatin capsules niche?**
- 8 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in gelatin capsules?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Dosage. The return rate is 0.2%.
- **When does demand for gelatin capsules peak?**
- Demand peaks in Jan–Feb; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the gelatin capsules niche?**
- Listings span $5.34–$17.47; the average listing price is $11.28 (sweet spot $15–$100). The average incumbent carries 3,750 reviews — the moat a new listing must climb.
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