---
title: "Gaba — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gaba"
last_updated: "2026-08-07T09:21:04.081Z"
locale: en
meta:
description: "Niche score 63/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gaba — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **gaba**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 23Conversion 93Competition 44Returns 100Price range 82Avg price 94Brand share 51Review moat 33Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 957K searches
**Avg price**
**Great****$22.51**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.91–$57.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,167.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gaba is a $2.5M/yr Amazon United States market (957K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gaba market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.3M–$2.8M**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#891**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**611**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**21%**
- NOW Foods36% - Nutricost15% - Pure Encapsulations13% - Double Wood Supplements6% - THORNE5% - Clean Nutraceuticals4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
23K18KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/gaba/trend)
## **Top gaba search terms**
- **gaba**518K/yr-0.9%10.0% conv. - **gaba supplements**301K/yr-14.0%8.6% conv. - **gabba**26K/yr-3.8%8.4% conv. - **gaba supplement**26K/yr+33.3%7.4% conv. - **gaba 750mg**16K/yr+13.4%10.5% conv. - **now gaba**9K/yr+1.1%11.5% conv. - **gaba 500mg**9K/yr+2.8%8.6% conv. - **gaba supplements for sleep**4K/yr+33.5%5.5% conv. - **gaba for sleep**6K/yr-20.9%3.8% conv. - **gaba sleep**5K/yr-5.7%4.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/gaba/search-terms)
## **Top gaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$125K10%$250K15%$375K20%$500K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Gaba 750mg 100 Veg Capsules**NOW Foods**$11.48**4.4★10,338 rev](https://www.amazon.com/dp/B0013OVZAG) [2**Nutricost GABA (Gamma Aminobutyric Acid) 750mg 240 Capsules**Nutricost**$18.78**4.6★1,585 rev](https://www.amazon.com/dp/B09CXT8S6S) [3**Pure Encapsulations GABA - Supplement to Support Relaxation & Moderation of Occasional Stress* - with Premium GABA Amino Acids - 120 Capsules**Pure Encapsulations**$36.86**4.5★1,431 rev](https://www.amazon.com/dp/B003PQVU9Q) [4**NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 100 Veg Capsules**NOW Foods**$8.33**4.5★11,333 rev](https://www.amazon.com/dp/B0013OXDRY) [5**GABA Supplement (300 Capsules 1 000mg per Serving) Promotes Calm Relaxation and Supports Sleep (Vegan Safe Gluten Free Non-GMO)(Gamma Aminobutyric Acid) by Double Wood**Double Wood Supplements**$19.72**4.5★2,529 rev](https://www.amazon.com/dp/B08KFCTLRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GABA L-Theanine Ashwagandha - 1050mg Blend - Made in USA - Advanced Sleep Aid & Calm- Magnesium 5-HTP Vitamin B6 & B12 GABA (Gamma Aminobutyric Acid) Supplement - Melatonin-Free & Non-Habit Forming**Fidus**$15.33**661 rev7mo ago](https://www.amazon.com/dp/B0F8QKTPB6) [**Micro Ingredients GABA 750 mg with MCT Oil 300 Softgels | Gamma Aminobutyric Acid with Vitamin B6 5-HTP L-Theanine L-Tryptophan & Magnesium Glycinate | Non-GMO cGMP Manufactured**Micro Ingredients**$14.87**58 rev8mo ago](https://www.amazon.com/dp/B0G17PT98Y) [**Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules**Life Extension**$19.51**84 rev1y ago](https://www.amazon.com/dp/B0F4FQJY6Q) [**GABA Supplement - 1000 mg Liposomal Form for Optimal Absorption GABA with L-Theanine Magnesium Glycinate 5HTP Vitamin D3 for Calm Relaxation Mood Restful Night - Melatonin-Free 120 Softgels.**LILICARE**$28.57**249 rev1y ago](https://www.amazon.com/dp/B0DF4QYM52) [**NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) 500 mg + B-6 Natural Neurotransmitter* 300 Veg Capsules**NOW Foods**$25.05**197 rev2y ago](https://www.amazon.com/dp/B0CYVLRRPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Source Naturals Serene Science GABA Calm Quick Dissolving Peppermint Flavor* - 60 Lozenges**Source Naturals**$6.91**4.4★**▲ 148%**](https://www.amazon.com/dp/B0001VVWR8) [**Micro Ingredients GABA 750 mg with MCT Oil 300 Softgels | Gamma Aminobutyric Acid with Vitamin B6 5-HTP L-Theanine L-Tryptophan & Magnesium Glycinate | Non-GMO cGMP Manufactured**Micro Ingredients**$14.87**4.6★**▲ 120%**](https://www.amazon.com/dp/B0G17PT98Y) [**GABA Supplement - 1000 mg Liposomal Form for Optimal Absorption GABA with L-Theanine Magnesium Glycinate 5HTP Vitamin D3 for Calm Relaxation Mood Restful Night - Melatonin-Free 120 Softgels.**LILICARE**$28.57**4.3★**▲ 45%**](https://www.amazon.com/dp/B0DF4QYM52) [**OLLY Ultra Strength Goodbye Stress Softgels GABA Ashwagandha L-Theanine and Lemon Balm Stress Relief Supplement - 60 Count**OLLY**$18.05**4.3★**▲ 42%**](https://www.amazon.com/dp/B08LQZCR3L) [**Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules**Life Extension**$19.51**4.7★**▲ 40%**](https://www.amazon.com/dp/B0F4FQJY6Q)
**~~View all trending →~~**
## **What buyers say about gaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**19%
*“Helps you fall asleep fast”*
**Stress/Anxiety**16%
*“Good for anxiety”*
**Quality-Overall**10%
*“Excellent product”*
**Efficiency**5%
*“Effective”*
**Value For Money**4%
*“Reasonable price”*
**Focus Enhancement**4%
*“Actually helped improve my focus”*
**Vitamin**4%
*“I like that it includes Vitamin B for added support”*
**Soothing Effect**3%
*“calming”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Taste-Overall**3%
*“I love that it doesnt taste or smell weird”*
### **What buyers complain about **
**Sleep Quality**18%
*“I have a horrible time with sleep”*
**Functionality-Overall**14%
*“does nothing”*
**Stress/Anxiety**6%
*“DOES NOT HELP STRESS”*
**Side Effects**6%
*“got heartburn all day”*
**Dosage**3%
*“I dont know if its the dosage or a bad batch”*
**Ingredients-Overall**3%
*“Be careful of ingredients”*
**Acid Regulator/Stomach Ache Relief**2%
*“Harsh on Stomach”*
**Ease Of Chewing/Swallowing**2%
*“These are capsules not chewable tablets”*
**Taste-Overall**2%
*“weird tastes”*
**Value For Money**2%
*“expensive”*
### **Top return reasons **
**Functionality-Overall**31%
**Acid Regulator/Stomach Ache Relief**15%
**Value For Money**8%
**Moist/Dry**8%
**Heart Health**8%
**Fever Relief**8%
**Flavor**8%
**Side Effects**8%
**Sleep Quality**8%
## **Common questions**
- **Is gaba profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the gaba niche?**
- 17 brands and 611 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in gaba?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Stress/Anxiety. The return rate is 0.0%.
- **When does demand for gaba peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the gaba niche?**
- Listings span $6.91–$57.28; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.
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