---
title: "Gaba Gummies — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/gaba-gummies"
last_updated: "2026-08-11T23:22:40.801Z"
locale: en
meta:
description: "Niche score 47/100 · $34K/yr market · 37K searches/yr · $19.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $34K/yr market · 37K searches/yr · $19.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gaba Gummies — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **gaba gummies**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 24Conversion 56Competition 37Returns 100Price range 79Avg price 86Brand share 46Review moat 38Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.01–$38.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,737.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$34K**
$34K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, gaba gummies is a $34K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gaba gummies market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$59K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**601**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- Nextdia42% - OLLY16% - XIAAN8% - NOW Foods7% - Nature Made4% - Youlikee4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/gaba-gummies/trend)
## **Top gaba gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GABA Gummies 500 mg - Sugar-Free Calm Gummies with L Theanine 5-HTP Vitamins D3 B12 Ashwagandha Melatonin-Free for Brain Calm Mood Zzz Better GABA Supplement for Adult Blueberry Flavor 2 Pack**Nextdia**$38.88**4.5★368 rev](https://www.amazon.com/dp/B0CB3RLF7Q) [2**OLLY Goodbye Stress Gummy GABA L-Theanine Lemon Balm Stress Relief Supplement Berry - 42 Count**OLLY**$11.59**4.4★14,392 rev](https://www.amazon.com/dp/B01M1HYRNJ) [3**GABA + Magnesium Glycinate + L-Theanine - Melatonin-Free Sleep Aid + Calm Mood Gummies Liposomal GABA Supplements 1000mg with Ashwagandha 5htp Inositol B6 for Calm Focus-GABA Sleep Gummies 60 Cts**Nextdia**$28.71**4.5★86 rev](https://www.amazon.com/dp/B0FMF7G83B) [4**NOW Foods Supplements GABA (Gamma-Aminobutyric Acid) Neurotransmitter Support* Orange Flavor 90 Chewables**NOW Foods**$14.11**4.4★1,597 rev](https://www.amazon.com/dp/B005P0WIUK) [5**Nature Made Wellblends Stress Relief Gummies 40 Strawberry Flavor Gummies**Nature Made**$13.26**4.3★2,907 rev](https://www.amazon.com/dp/B09SR84773)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Youlikee GABA Gummies Strawberry Flavor 60 Count**Youlikee**$17.88**34 rev6mo ago](https://www.amazon.com/dp/B0FZK2QH61) [**Youlikee 2 Pack GABA Gummies Strawberry Flavor 120 Count**Youlikee**$25.12**34 rev6mo ago](https://www.amazon.com/dp/B0FZJPZW49) [**GABA + Magnesium Glycinate + L-Theanine - Melatonin-Free Sleep Aid + Calm Mood Gummies Liposomal GABA Supplements 1000mg with Ashwagandha 5htp Inositol B6 for Calm Focus-GABA Sleep Gummies 60 Cts**Nextdia**$28.71**86 rev11mo ago](https://www.amazon.com/dp/B0FMF7G83B) [**XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 120 Count**XIAAN**$22.04**79 rev11mo ago](https://www.amazon.com/dp/B0FDK47N9Q) [**XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 60 Count**XIAAN**$16.00**79 rev11mo ago](https://www.amazon.com/dp/B0FDK15YZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youlikee GABA Gummies Strawberry Flavor 60 Count**Youlikee**$17.88**4.7★**▲ 132%**](https://www.amazon.com/dp/B0FZK2QH61) [**Youlikee 2 Pack GABA Gummies Strawberry Flavor 120 Count**Youlikee**$25.12**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FZJPZW49) [**XIAAN GABA Gummies 1000mg for Kids & Adults Chewable GABA Supplements with L Theanine 5-HTP Ashwagandha Vitamins B6 B12 D3 for Calm & Zzz Sugar-Free/Vegan Strawberry Flavor 120 Count**XIAAN**$22.04**4.2★**▲ 84%**](https://www.amazon.com/dp/B0FDK47N9Q) [**Vitamatic Stress Relief Gummies with GABA L-Theanine Lemon Balm Lemon & Mixed Berry Flavor 60 Gummies Vegan Non-GMO Gluten-Free**Vitamatic**$9.77**4.1★**▲ 65%**](https://www.amazon.com/dp/B0F5VXCRFP) [**2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor**lickshine**$28.93**4.4★**▲ 56%**](https://www.amazon.com/dp/B0D2S1MWGW)
**~~View all trending →~~**
## **What buyers say about gaba gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stress/Anxiety**19%
*“Works well for anxiety or stress”*
**Sleep Quality**15%
*“have noticed improved sleep”*
**Taste-Overall**13%
*“no weird aftertaste”*
**Soothing Effect**5%
*“Super calming”*
**Quality-Overall**5%
*“Excellent product”*
**Flavor**5%
*“Flavor is good”*
**Ease Of Chewing/Swallowing**3%
*“easy to chew”*
**Efficiency**2%
*“definitely do the job”*
**Value For Money**2%
*“It was worth it”*
**Advertised Vs Actual Product**2%
*“Does the job”*
### **What buyers complain about **
**Sleep Quality**16%
*“I can't sleep”*
**Taste-Overall**14%
*“Does not taste good”*
**Functionality-Overall**12%
*“Didn't work for me”*
**Stress/Anxiety**7%
*“DOES NOT HELP STRESS”*
**Side Effects**3%
*“Made me sick”*
**Ease Of Chewing/Swallowing**3%
*“overly chewy rubbery texture”*
**Quality-Overall**2%
*“Quality Control Issues”*
**Ingredients-Overall**2%
*“clearer ingredient sourcing”*
**Heart Health**1%
*“Heartburn”*
**Texture/Consistency-Overall**1%
*“we don't love the texture”*
### **Top return reasons **
**Moist/Dry**25%
**Dosage**25%
**Functionality-Overall**25%
**Fever Relief**25%
## **Common questions**
- **Is gaba gummies profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the gaba gummies niche?**
- 13 brands and 601 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in gaba gummies?**
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for gaba gummies peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the gaba gummies niche?**
- Listings span $9.01–$38.88; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 2,738 reviews — the moat a new listing must climb.
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